Management & Finance

12 New Ecommerce Books for Fall 2018

Fall is here, and with it comes a new batch of ecommerce books. There are titles on big data, engagement, digital marketing, copywriting, branding, artificial intelligence, digital currencies, and drop shipping.

I compiled this list using Amazon. From the “Books” category, I selected “Business & Money.” From there I chose the “Processes & Infrastructure” sub-category and selected “E-commerce.” Then I handpicked titles from that group, based on customer ratings and relation to ecommerce. In addition, I selected a few titles from the “Small Business & Entrepreneurship” sub-category.

New Ecommerce Books

One Million Followers: How I Built a Massive Social Following in 30 Days by Brendan Kane

One Million Followers

One Million Followers

In “One Million Followers,” digital strategist and growth hacker Brendan Kane explains how to grow a huge number of social media followers in a short amount of time. Having built online platforms for celebrities, including Taylor Swift and Rihanna, the author describes how to gain an authentic following, create unique content, and build a multimedia brand through major social media networks. Kindle $16.79; Hardcover $17.67.

Data Driven: Harnessing Data and AI to Reinvent Customer Engagement by Tom Chavez, Chris O’Hara, Vivek Vaidya

Data Driven

Data Driven

“Data Driven” helps you launch campaigns using the latest digital marketing tools, such as internet of things and artificial intelligence. Learn how to create a data-powered marketing strategy using every source and optimizing every channel. Discover the three principles for building a successful data strategy and the five sources of data-driven power. This book is from the team behind Krux, a data management platform acquired by Salesforce in 2016. Kindle $15.99; Hardcover $22.32.

Engage to Win: A Blueprint for Success in the Engagement Economy by Steve Lucas

Engage to Win

Engage to Win

In this digitally connected world, businesses have less physical contact with their customers. “Engage to Win” offers an engagement strategy with three simple steps: listen, learn, and engage. Listening creates insights, insights drive engagement, and engagement produces revenue. Learn to drive engagement through your customers, prospects, and employees to set your brand apart. Kindle $9.99; Hardcover $23.95.

The Art of the Click: How to Harness the Power of Direct-Response Copywriting and Make More Sales by Fisher Glenn

The Art of the Click

The Art of the Click

“The Art of the Click” explores the power of direct-response copywriting. Veteran writer Glenn Fisher spells out the techniques, tactics, and secrets to improve your copywriting and get more clicks and more sales. Learn how to find inspiration, compose headlines, write irresistible offers, and more. Paperback $17.56.

The Grid: The Decision-making Tool for Every Business (Including Yours) by Matt Watkinson

The Grid

The Grid

“The Grid” presents a holistic approach to business decision-making. Learn how to evaluate ideas, identify causes behind challenges, anticipate challenges, and collaborate more effectively. Paperback $11.56; Kindle $9.99; Hardcover $13.94.

Smarketing: How to Achieve Competitive Advantage through Blended Sales and Marketing by Tim Hughes, Adam Gray, Hugo Whicher

Smarketing

Smarketing

To remain competitive and relevant in this digital world, companies must blend sales and marketing operations into a single, streamlined department. “Smarketing” is a guide for any company or sales group looking to drive revenue in the new era of marketing. Paperback $27.59.

Remarkable Brand Experiences: How the Best Brands Gain Advantage with Outstanding Customer Experiences by Deborah Saunders

Remarkable Brand Experiences

Remarkable Brand Experiences

“Remarkable Brand Experiences” explores the notion of the branded customer experience, and looks at companies that are getting it right. Learn a simple framework to create your own exceptional customer experiences to set your business apart. Paperback $21.99.

Crypto Economy by Wanlin Aries Wang

Crypto Economy

Crypto Economy

“Crypto Economy” shows how bitcoinblockchain, and other digital technologies are disrupting financial institutions and changing commerce. Broaden your understanding of “money” to prepare your company for today’s expanding marketplace. Kindle $20.89; Hardcover $21.99.

AI in Marketing, Sales and Service: How Marketers without a Data Science Degree can use AI, Big Data and Bots by Peter Gentsch

AI in Marketing, Sales and Service

AI in Marketing, Sales and Service

“AI in Marketing, Sales and Service” assesses the value of artificial intelligence and algorithmics for all aspects of a company — administrative, marketing, sales, and management. Learn how customer and market potential can be automatically identified, how media planning can be automated and optimized, how chatbots can run efficient communications with customers, and more. Hardcover $49.99.

Unstoppable: A 90-Day Plan to Biohack Your Mind and Body for Success by Ben Angel

Unstoppable

Unstoppable

Entrepreneurs can’t afford to let mind and body performance derail their success. “Unstoppable” is a guide to help you reduce stress, increase focus, improve physical performance, and eliminate fears. Explore advances in nootropics, wearable devices, and nutrition to enhance your abilities. Identify the triggers causing brain fog; optimize mental performance; align your biochemistry, and more. Paperback $14.57; Kindle $13.84.

Dropshipping: Quickstart Guide to Start a Dropshipping Business, Find Profitable Niches and Make Passive Income Dropshipping on Shopify, Amazon FBA, eBay by Matthew Tanner

Dropshipping

Dropshipping

While drop shipping has little upfront costs, there are plenty of pitfalls. “Dropshipping” is a guide for ecommerce. Learn the benefits and drawbacks, and avoid common mistakes. Discover what products to offer, locate your target market, and find the right drop-shipping supplier. Paperback $9.98.

Brand Hate: Navigating Consumer Negativity in the Digital World by S. Umit Kucuk

Brand Hate

Brand Hate

“Brand Hate” focuses on the concept of hating a brand — from angry consumers and followers. Explore situations that lead to consumer dissatisfaction and contempt that’s shared online, as well as the consequences. Learn how to handle brand hate to achieve better results in marketing and consumer response. Paperback $69.99; Kindle $44.06.

Sig Ueland

Sig Ueland

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