13 New Ecommerce Books for Summer 2015

Summer is here. Don’t forget to bring new ecommerce books with you to the beach. Here is a list of new ecommerce and Internet-marketing books for summer 2015. There are new titles on successful entrepreneurs and leadership, crowdfunding, analytics, branding and marketing, search engine optimization, and intellectual property.

I compiled this list from Amazon’s “Books” category, I selected “Business & Money.” From there I chose the “Processes & Infrastructure” sub-category and selected “E-commerce.” Then I handpicked titles from that group, based on customer ratings and relation to ecommerce. In addition, I selected a few titles from the “Small Business & Entrepreneurship” sub-category.

New Ecommerce Books

#GIRLBOSS by Sophia Amoruso

#GIRLBOSS.

#GIRLBOSS is by Sophia Amoruso, founder, CEO and creative director of Nasty Gal, a $100 million plus online fashion retailer with more than 350 employees. Broke and directionless at twenty-two, Amoruso built Nasty Gal into one of America’s fastest growing companies within eight years. Amoruso proves success is about trusting your instincts and following your gut. Kindle $10.99; Paperback $11.57; Hardcover $16.17.

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A Crowdfunder’s Strategy Guide: Build a Better Business by Building Community
by Jamey Stegmaier

A Crowdfunder’s Strategy Guide.

A Crowdfunder’s Strategy Guide is by a veteran of six Kickstarter campaigns and author of the Kickstarter Lessons blog. This book features over forty illustrative examples of crowdfunding campaigns. Some succeeded wildly — like the high-tech cooler designer whose first attempt faltered but whose second raised $13 million. Get helpful points on preparation, timing, what kind of offers to make and what kind to avoid, what to spend money on and when, and more. Kindle $19.95; Paperback $15.06.

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Practical Text Analytics: Interpreting Text and Unstructured Data for Business Intelligence by Steven Struhl

Practical Text Analytics.

Practical Text Analytics is an accessible guide to the advances in text analytics. It explains the different approaches and methods, their uses, strengths, and weaknesses for marketing professionals. Each chapter includes illustrations and charts, hints and tips, pointers on the tools and techniques, definitions, and case studies. Paperback $34.95.

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The Future of Marketing: Strategies from 15 Leading Brands on How Authenticity, Relevance, and Transparency Will Help You Survive the Age of the Customer by Nicholas Johnson

The Future of Marketing.

The Future of Marketing shows how to anticipate and respond to relentless change in channels, media options, organizational relationships, technologies, markets, products, services, and customers. It investigates each key emerging trend marketers are facing, from shifting customer expectations and fragmenting media landscapes to the challenge of synthesizing data into actionable knowledge. Go behind the scenes at L’Oreal, Old Navy, Time Warner, Adidas, HP, McDonalds, and more. Kindle $31.99; Hardcover $34.80.

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What You Really Need to Lead: The Power of Thinking and Acting Like an Owner by Robert Steven Kaplan

What You Really Need to Lead.

Harvard Business School professor and business executive Robert Steven Kaplan explains how leadership is accessible to all of us — and it starts with an ownership mindset. Leadership is not a role reserved for an elite few blessed with the right skills and key positions. It’s about a focus on taking ownership and adding value to others. Kaplan asks probing questions, provides exercises, and suggests follow-up steps that will help you develop your skills, create new habits, and move you toward reaching your unique potential. Hardcover $21.17.

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The Brand Flip: Why Customers Now Run Companies and How To Profit From It (Voices That Matter) by Marty Neumeier

The Brand Flip.

In the 13 years since Marty Neumeier wrote The Brand Gap, the gulf between business strategy and customer experience has finally begun to shrink. The rise of branding, now fueled by social media, has placed the future of companies firmly in the hands of customers. The Brand Flip shows you how to make the leap to a consumer-driven universe. Learn how to make the flip from selling features to selling experience, from cost-based pricing to relationship-based pricing, from value protection to value creation, and from satisfaction to empowerment. Paperback $18.62.

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Marketing Analytics: A Practical Guide to Real Marketing Science by Mike Grigsby

Marketing Analytics.

Marketing Analytics introduces concepts relating to statistics, marketing strategy, and consumer behavior and then works through a series of problems by providing various data modeling options as solutions. This book both makes marketing science accessible to beginners, as well as more experienced practitioners. Kindle $23.65; Paperback $24.89.

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The Compass and the Nail: How the Patagonia Model of Loyalty Can Save Your Business, and Might Just Save the Planet by Craig Wilson

The Compass and the Nail.

The Compass and the Nail shows how particular organizations create rabid fan bases, which in turn makes them more successful and more profitable. By illuminating the phenomenon of “following,” and how it can be methodically applied to a larger context, this book demonstrates how those relationships can be refashioned to optimize human interactive experience. Hardcover $17.97.

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The Marketing Plan Handbook: Develop Big-Picture Marketing Plans for Pennies on the Dollar by Robert W. Bly

The Marketing Plan Handbook.

With more than 500,000 new businesses starting every month, the competition for customers can be overwhelming. A 30-year veteran of business and marketing, Robert Bly details the critical steps to marketplace success, including developing a business vision, positioning strategically, researching the market, producing and selling products and services, assessing marketing tactics, creating an effective implementation schedule, and troubleshooting for future success and growth. Paperback $15.16.

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Boss Life: Surviving My Own Small Business by Paul Downs

Boss Life.

When columnist Paul Downs was approached by The New York Times to write for its “You’re the Boss” blog, he had been running his custom furniture business for twenty-four years. Now, in his first book, Downs paints an honest portrait of a real business, with a real boss, a real set of employees, and the real challenges they face. Kindle $12.99; Hardcover $19.86.

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Guide to Intellectual Property: What it is, how to protect it, how to exploit it
by The Economist and Stephen Johnson

Guide to Intellectual Property.

Intellectual property law is complex, and the business, financial, and legal issues around it are difficult to navigate. This comprehensive guide to intellectual property will help companies, investors, and creative thinkers understand the scope and nature of IP issues, pose the right questions to their advisers and maximize the value from this crucial intangible asset. Kindle $12.99; Paperback $14.84.

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YouthNation: Building Remarkable Brands in a Youth-Driven Culture
by Matt Britton and Joe Knezevich

YouthNation.

YouthNation is a guidebook to learn the ins and outs of the new consumer, and the tools, methods, and techniques that ensure brand survival in the age of perpetual youth. Coverage includes marketing in a post-demographic world, crafting the story of the brand, building engaged communities, creating experiences that inspire loyalty and evangelism, and the cutting-edge tricks that help businesses large and small harness the enormous power of youth. Kindle $11.99; Hardcover $18.78.

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Crush SEO: Learn How To Market Your Local Business Online by Matthew Rouse and Ashley Wirthlin

Crush SEO.

Crush SEO provides proven SEO techniques and content marketing strategies you can use to improve the search rank, exposure, social engagement and visibility of your local business and your brand. Get easy-to-follow steps and easy-to-understand action items in every chapter. Kindle $17.95.

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