Schools & Resources

14 YouTube Channels to Grow an Ecommerce Business

Ecommerce merchants can get plenty of free help on YouTube — from step-by-step software tutorials to strategies from entrepreneurs.

Here is a list of YouTube channels for ecommerce merchants. There are channels for selling on various platforms, as well as help with digital marketing, design, entrepreneurship, and more.

WPBeginner

WPBeginner

WPBeginner

WPBeginner is a free resource site for WordPress beginners. If you’re an ecommerce merchant using WordPress, odds are you don’t mind a little do-it-yourself work. Get easy-to-understand WordPress tutorials for mastering the fundamentals and beyond. Playlists include “WordPress Basics” and “WordPress SEO for Beginners.”

WPCrafter.com

WPCrafter.com

WPCrafter.com

WPCrafter.com is a tutorial resource for “non-techie” WordPress users. Learn how to set up a store, create an online course, launch a business site, establish sales funnels, and more. Playlists include “Website Design” and “Shopping Cart & Sales Funnel Platforms.”

Shopify

Shopify

Shopify

Shopify is the official YouTube channel for the Shopify platform. It contains tutorials to get started, inspirational stories from Shopify’s merchants, and lessons from successful mentors such as Daymond John and Tina Roth Eisenberg. Playlists include “Ecommerce Tutorials” and “Tim Ferriss Mentor Lessons.”

BigCommerce

BigCommerce

BigCommerce

BigCommerce is the company’s official YouTube channel. In addition to helpful tutorial videos and success stories, the channel features BigCommerce University tutorials grouped under “Launch Store,” “Manage Store,” and “Grow Store.” Additional playlists include “Ask BigCommerce” and “BigCommerce for WordPress Tutorials.”

Jungle Scout

Jungle Scout

Jungle Scout

Jungle Scout is a tool that helps Amazon merchants discover what products to sell. Its YouTube channel covers all things Amazon. Learn the basics of how to sell on Amazon or advanced topics such as navigating Seller Central and understanding Amazon Advertising. Playlists include “Top Strategies for Amazon Sellers” and “Live with Greg Mercer.”

Foundr Magazine

Foundr Magazine

Foundr Magazine

Foundr Magazine helps you build and grow a successful business by accessing insights from successful entrepreneurs, such as Richard Branson, Arianna Huffington, Mark Cuban, Tim Ferriss, and more. Playlists include “Foundr Series: Interviews with Successful Founders” and “Starting and Growing an E-Commerce Business.”

Tutvid

Tutvid

Tutvid

Tutvid provides tutorials for photo- and film-editing programs. Learn advanced graphic design skills with tutorials in Adobe Photoshop and Adobe Illustrator. Master animation and video with Adobe Premiere Pro, Adobe After Effects, Adobe Lightroom, Adobe Audition, Adobe XD, DaVinci Resolve, and more. Playlists include “How to Edit Video and Make Movies” and “Daily Photoshop Tutorials.”

Level Up Tutorials

Level Up Tutorials

Level Up Tutorials

Level Up Tutorials provides in-depth instruction to learn the essential technologies for website design and development. Learn how to make a website and master the basics of HTML and CSS. Develop your mastery of Sketch, WordPress, Drupal, and Magneto Community. Playlists include “How To Make Your First Website” and “WordPress Basics.”

Casual Ecommerce

Casual Ecommerce

Casual Ecommerce

Casual Ecommerce helps aspiring merchants with tutorials on marketing, creating websites, and more. Ecommerce platform tutorials are primarily for Shopify, but also include WooCommerce, WordPress, and eBay. Playlists include “Shopify Basics” and “Facebook Ads Tutorials.”

HubSpot

HubSpot

HubSpot

HubSpot is an inbound marketing platform comprised of Marketing Hub, Sales Hub, Service Hub, and a free customer relationship portal. HubSpot’s YouTube channel provides digital marketing tips and strategies to attract leads and develop prospects. Playlists include “HubSpot Academy,” “Marketing Tips & Tricks,” and “Agency Unfiltered.”

The GaryVee Video Experience

The GaryVee Video Experience

The GaryVee Video Experience

The GaryVee Video Experience is the show from Gary Vaynerchuk, the serial entrepreneur, bestselling author, and digital media guru behind VaynerMedia, a marketing agency. The show is a helpful resource to learn how to grow a brand and exploit digital marketing to achieve success. Playlists include “DailyVee,” “Motivation,” and “Business Meetings with GaryVee.”

Neil Patel

Neil Patel

Neil Patel

Neil Patel is a best-selling author, top influencer, and co-founder of Crazy Egg, Hello Bar, and Kissmetrics. His YouTube channel offers content on search engine optimization, content marketing, entrepreneurship, and more. Playlists include “SEO in 2020” and “How to Get More Website Traffic.”

Jay Baer

Jay Baer

Jay Baer

Jay Baer is a veteran entrepreneur and founder of Convince & Convert, a consulting firm that helps companies gain and retain customers. The channel provides marketing strategies for business owners and executives. Playlists include “Social Pros Live” and “Marketing Marvels Technology Show.”

Google Analytics

Google Analytics

Google Analytics

Google Analytics is the official channel for Google Analytics, with videos and product tips for multiple Google platforms, including Analytics, Data Studio, Optimize, Surveys, and Tag Manager. Learn new ways to measure and improve your online growth. Playlists include “Analytics Academy – Google Analytics for Beginners” and “Google Analytics for Power Users.”

Sig Ueland
Sig Ueland
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