Category

Analytics & Data

Graphic of ads on a computer screen
Analytics & Data

Cookieless Browsers Will Upend Ad Tracking

Trends toward greater consumer privacy may force ecommerce marketers to change methods of measuring performance, including turning to “marketing mix modeling,” a 70-year-old technique. Most digital marketers depend on some form of multi-touch attribution modeling to measure the effectiveness of their various promotions.

Google Analytics screencapture from a phone
Analytics & Data

Introduction to Google Analytics 4

Using Google Analytics to Optimize Google Ads
Analytics & Data

Using Google Analytics to Optimize Google Ads

Using Site Search Reports in Google Analytics to Improve Product Selection
Analytics & Data

Using Site Search Reports in Google Analytics to Improve Product Selection

Using Google Tag Manager to Track Visitor Interactions
Analytics & Data

Using Google Tag Manager to Track Visitor Interactions

To Master Data Visualization, Start with These 3 Books
Analytics & Data

To Master Data Visualization, Start with These 3 Books

3 Ways to Scale Ecommerce with Data
Analytics & Data

3 Ways to Scale Ecommerce with Data

Using Google Analytics to Track Site Changes
Analytics & Data

Using Google Analytics to Track Site Changes

3 Data Visualization Tools — Basic to Robust
Analytics & Data

3 Data Visualization Tools — Basic to Robust

Using Internal Data for New Products, New Customers
Analytics & Data

Using Internal Data for New Products, New Customers

Understanding 'Sessions' in Google Analytics
Analytics & Data

Understanding ‘Sessions’ in Google Analytics

Using Filters in Google Analytics
Analytics & Data

Using Filters in Google Analytics

How to Pace Monthly Ad Spend
Analytics & Data

How to Pace Monthly Ad Spend

Using Google Analytics to Respond to Covid-19
Analytics & Data

Using Google Analytics to Respond to Covid-19

How to Identify, Track, and Visualize KPIs for Ecommerce
Analytics & Data

How to Manage, Visualize KPIs for Ecommerce

Workarounds for Errors in Google Analytics
Analytics & Data

Workarounds for Errors in Google Analytics

6 Ways Geography Impacts Ecommerce Conversions
Analytics & Data

6 Ways Geography Impacts Ecommerce Conversions

Using Data Studio to Convert Multi-currency Reports
Analytics & Data

Using Data Studio to Convert Multi-currency Reports

Analytics & Data

Removing Personal Data from Google Analytics

7 Ways Big Data Will Impact Ecommerce in 2020
Analytics & Data

7 Ways Big Data Will Impact Ecommerce in 2020

Using COUNTIF, COUNTIFS in Google Sheets to Sort, Analyze Data
Analytics & Data

Using COUNTIF, COUNTIFS in Google Sheets to Sort, Analyze Data

What’s the Value of Social Media?
Analytics & Data

What’s the Value of Social Media?

7 Ways to Analyze Black Friday, Cyber Monday Sales
Analytics & Data

7 Ways to Analyze Black Friday, Cyber Monday Sales

Predicting Profits from Black Friday Promotions
Analytics & Data

Predicting Profits from Black Friday Promotions

19 Free Tutorials for Google Analytics
Analytics & Data

19 Free Tutorials for Google Analytics

5 Ways Data Science Drives Ecommerce Revenue
Analytics & Data

5 Ways Data Science Drives Ecommerce Revenue

Google Analytics: Introduction to Cross-device Reporting
Analytics & Data

Google Analytics: Introduction to Cross-device Reporting

16 Business Intelligence Tools for Ecommerce
Analytics & Data

16 Business Intelligence Tools for Ecommerce

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