Category

Analytics & Data

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Analytics & Data

Ramping Up Google Analytics 4

September 2, 2021 •

I first addressed Google Analytics 4 last fall. It is becoming the go-to platform in Google’s analytics ecosystem. The older version, Universal Analytics, will eventually sunset. For now, continue using Universal Analytics while ramping up GA4.

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Analytics & Data

15 Analytics Plugins for WordPress

July 26, 2021 •
Illustration of a funnel with data feeding into a computer
Analytics & Data

Combining Google Analytics Data with Other Sources

July 20, 2021 •
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Analytics & Data

‘Assisted Conversions’ in Google Analytics Are Attribution Gold

May 23, 2021 •
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Analytics & Data

Using Google Analytics for Continuous Improvement

April 28, 2021 •
Illustration of a column chart
Analytics & Data

Charts: U.S. Direct-to-consumer Sales 2018 to 2020

April 22, 2021 •
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Analytics & Data

Is Marketing Just an Art?

March 30, 2021 •
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Analytics & Data

Charts: Social Media’s Impact on Ecommerce Revenue

January 13, 2021 •
Screenshot of a pie graph on the Data Studio template
Analytics & Data

A Data Studio Template to Automate Ecommerce KPIs

January 5, 2021 •
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Analytics & Data

How to Name Product Categories

December 8, 2020 •
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Analytics & Data

Cookieless Browsers Will Upend Ad Tracking

November 11, 2020 •
Google Analytics screencapture from a phone
Analytics & Data

Introduction to Google Analytics 4

October 21, 2020 •
Using Google Analytics to Optimize Google Ads
Analytics & Data

Using Google Analytics to Optimize Google Ads

September 13, 2020 •
Using Site Search Reports in Google Analytics to Improve Product Selection
Analytics & Data

Using Site Search Reports in Google Analytics to Improve Product Selection

August 31, 2020 •
Using Google Tag Manager to Track Visitor Interactions
Analytics & Data

Using Google Tag Manager to Track Visitor Interactions

August 3, 2020 •
To Master Data Visualization, Start with These 3 Books
Analytics & Data

To Master Data Visualization, Start with These 3 Books

July 14, 2020 •
3 Ways to Scale Ecommerce with Data
Analytics & Data

3 Ways to Scale Ecommerce with Data

July 9, 2020 •
Using Google Analytics to Track Site Changes
Analytics & Data

Using Google Analytics to Track Site Changes

July 7, 2020 •
3 Data Visualization Tools — Basic to Robust
Analytics & Data

3 Data Visualization Tools — Basic to Robust

June 16, 2020 •
Using Internal Data for New Products, New Customers
Analytics & Data

Using Internal Data for New Products, New Customers

June 11, 2020 •
Understanding 'Sessions' in Google Analytics
Analytics & Data

Understanding ‘Sessions’ in Google Analytics

June 1, 2020 •
Using Filters in Google Analytics
Analytics & Data

Using Filters in Google Analytics

May 24, 2020 •
How to Pace Monthly Ad Spend
Analytics & Data

How to Pace Monthly Ad Spend

May 8, 2020 •
Using Google Analytics to Respond to Covid-19
Analytics & Data

Using Google Analytics to Respond to Covid-19

April 28, 2020 •
How to Identify, Track, and Visualize KPIs for Ecommerce
Analytics & Data

How to Manage, Visualize KPIs for Ecommerce

April 26, 2020 •
Workarounds for Errors in Google Analytics
Analytics & Data

Workarounds for Errors in Google Analytics

March 26, 2020 •
6 Ways Geography Impacts Ecommerce Conversions
Analytics & Data

6 Ways Geography Impacts Ecommerce Conversions

February 26, 2020 •
Using Data Studio to Convert Multi-currency Reports
Analytics & Data

Using Data Studio to Convert Multi-currency Reports

January 28, 2020 •
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