Category

Analytics & Data

Graphic of ads on a computer screen
Analytics & Data

Cookieless Browsers Will Upend Ad Tracking

November 11, 2020 •

Trends toward greater consumer privacy may force ecommerce marketers to change methods of measuring performance, including turning to “marketing mix modeling,” a 70-year-old technique. Most digital marketers depend on some form of multi-touch attribution modeling to measure the effectiveness of their various promotions.

Google Analytics screencapture from a phone
Analytics & Data

Introduction to Google Analytics 4

October 21, 2020 •
Using Google Analytics to Optimize Google Ads
Analytics & Data

Using Google Analytics to Optimize Google Ads

September 13, 2020 •
Using Site Search Reports in Google Analytics to Improve Product Selection
Analytics & Data

Using Site Search Reports in Google Analytics to Improve Product Selection

August 31, 2020 •
Using Google Tag Manager to Track Visitor Interactions
Analytics & Data

Using Google Tag Manager to Track Visitor Interactions

August 3, 2020 •
To Master Data Visualization, Start with These 3 Books
Analytics & Data

To Master Data Visualization, Start with These 3 Books

July 14, 2020 •
3 Ways to Scale Ecommerce with Data
Analytics & Data

3 Ways to Scale Ecommerce with Data

July 9, 2020 •
Using Google Analytics to Track Site Changes
Analytics & Data

Using Google Analytics to Track Site Changes

July 7, 2020 •
3 Data Visualization Tools — Basic to Robust
Analytics & Data

3 Data Visualization Tools — Basic to Robust

June 16, 2020 •
Using Internal Data for New Products, New Customers
Analytics & Data

Using Internal Data for New Products, New Customers

June 11, 2020 •
Understanding 'Sessions' in Google Analytics
Analytics & Data

Understanding ‘Sessions’ in Google Analytics

June 1, 2020 •
Using Filters in Google Analytics
Analytics & Data

Using Filters in Google Analytics

May 24, 2020 •
How to Pace Monthly Ad Spend
Analytics & Data

How to Pace Monthly Ad Spend

May 8, 2020 •
Using Google Analytics to Respond to Covid-19
Analytics & Data

Using Google Analytics to Respond to Covid-19

April 28, 2020 •
How to Identify, Track, and Visualize KPIs for Ecommerce
Analytics & Data

How to Manage, Visualize KPIs for Ecommerce

April 26, 2020 •
Workarounds for Errors in Google Analytics
Analytics & Data

Workarounds for Errors in Google Analytics

March 26, 2020 •
6 Ways Geography Impacts Ecommerce Conversions
Analytics & Data

6 Ways Geography Impacts Ecommerce Conversions

February 26, 2020 •
Using Data Studio to Convert Multi-currency Reports
Analytics & Data

Using Data Studio to Convert Multi-currency Reports

January 28, 2020 •
Analytics & Data

Removing Personal Data from Google Analytics

January 10, 2020 •
7 Ways Big Data Will Impact Ecommerce in 2020
Analytics & Data

7 Ways Big Data Will Impact Ecommerce in 2020

January 8, 2020 •
Using COUNTIF, COUNTIFS in Google Sheets to Sort, Analyze Data
Analytics & Data

Using COUNTIF, COUNTIFS in Google Sheets to Sort, Analyze Data

December 31, 2019 •
What’s the Value of Social Media?
Analytics & Data

What’s the Value of Social Media?

December 18, 2019 •
7 Ways to Analyze Black Friday, Cyber Monday Sales
Analytics & Data

7 Ways to Analyze Black Friday, Cyber Monday Sales

December 5, 2019 •
Predicting Profits from Black Friday Promotions
Analytics & Data

Predicting Profits from Black Friday Promotions

November 22, 2019 •
19 Free Tutorials for Google Analytics
Analytics & Data

19 Free Tutorials for Google Analytics

November 18, 2019 •
5 Ways Data Science Drives Ecommerce Revenue
Analytics & Data

5 Ways Data Science Drives Ecommerce Revenue

November 5, 2019 •
Google Analytics: Introduction to Cross-device Reporting
Analytics & Data

Google Analytics: Introduction to Cross-device Reporting

October 15, 2019 •
16 Business Intelligence Tools for Ecommerce
Analytics & Data

16 Business Intelligence Tools for Ecommerce

October 11, 2019 •
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