Category

Analytics & Data

Using Google Analytics to Optimize Google Ads
Analytics & Data

Using Google Analytics to Optimize Google Ads

The Google Ads reporting suite in Google Analytics is essential for advertisers looking to drive profitable sales. I’ll explain the setup and analysis process in this post. Before you can view Google Ads reports in Google Analytics, complete a couple of steps.

Using Site Search Reports in Google Analytics to Improve Product Selection
Analytics & Data

Using Site Search Reports in Google Analytics to Improve Product Selection

Using Google Tag Manager to Track Visitor Interactions
Analytics & Data

Using Google Tag Manager to Track Visitor Interactions

To Master Data Visualization, Start with These 3 Books
Analytics & Data

To Master Data Visualization, Start with These 3 Books

3 Ways to Scale Ecommerce with Data
Analytics & Data

3 Ways to Scale Ecommerce with Data

Using Google Analytics to Track Site Changes
Analytics & Data

Using Google Analytics to Track Site Changes

3 Data Visualization Tools — Basic to Robust
Analytics & Data

3 Data Visualization Tools — Basic to Robust

Using Internal Data for New Products, New Customers
Analytics & Data

Using Internal Data for New Products, New Customers

Understanding 'Sessions' in Google Analytics
Analytics & Data

Understanding ‘Sessions’ in Google Analytics

Using Filters in Google Analytics
Analytics & Data

Using Filters in Google Analytics

How to Pace Monthly Ad Spend
Analytics & Data

How to Pace Monthly Ad Spend

Using Google Analytics to Respond to Covid-19
Analytics & Data

Using Google Analytics to Respond to Covid-19

How to Identify, Track, and Visualize KPIs for Ecommerce
Analytics & Data

How to Manage, Visualize KPIs for Ecommerce

Workarounds for Errors in Google Analytics
Analytics & Data

Workarounds for Errors in Google Analytics

6 Ways Geography Impacts Ecommerce Conversions
Analytics & Data

6 Ways Geography Impacts Ecommerce Conversions

Using Data Studio to Convert Multi-currency Reports
Analytics & Data

Using Data Studio to Convert Multi-currency Reports

Analytics & Data

Removing Personal Data from Google Analytics

7 Ways Big Data Will Impact Ecommerce in 2020
Analytics & Data

7 Ways Big Data Will Impact Ecommerce in 2020

Using COUNTIF, COUNTIFS in Google Sheets to Sort, Analyze Data
Analytics & Data

Using COUNTIF, COUNTIFS in Google Sheets to Sort, Analyze Data

What’s the Value of Social Media?
Analytics & Data

What’s the Value of Social Media?

7 Ways to Analyze Black Friday, Cyber Monday Sales
Analytics & Data

7 Ways to Analyze Black Friday, Cyber Monday Sales

Predicting Profits from Black Friday Promotions
Analytics & Data

Predicting Profits from Black Friday Promotions

19 Free Tutorials for Google Analytics
Analytics & Data

19 Free Tutorials for Google Analytics

5 Ways Data Science Drives Ecommerce Revenue
Analytics & Data

5 Ways Data Science Drives Ecommerce Revenue

Google Analytics: Introduction to Cross-device Reporting
Analytics & Data

Google Analytics: Introduction to Cross-device Reporting

16 Business Intelligence Tools for Ecommerce
Analytics & Data

16 Business Intelligence Tools for Ecommerce

How to Choose KPIs for Your Ecommerce Business
Analytics & Data

How to Choose KPIs for Your Ecommerce Business

How to Determine Survey Size for Meaningful Results
Analytics & Data

How to Determine Survey Size for Meaningful Results