Category

Analytics & Data

Image of a smartphone with a Google Analytics logo on the screen
Analytics & Data

Using Google Analytics for Continuous Improvement

April 28, 2021 •

There is no shortage of articles on tips and tricks for improving Google Analytics. This article, however, will focus on using Google Analytics for its main purpose: driving continuous improvement in your business. To help, I’ve assembled a Data Studio template tailored to ecommerce. 

Illustration of a column chart
Analytics & Data

Charts: U.S. Direct-to-consumer Sales 2018 to 2020

April 22, 2021 •
Image of a laptop with a graph on the screen
Analytics & Data

Is Marketing Just an Art?

March 30, 2021 •
Illustration of a social media concept
Analytics & Data

Charts: Social Media’s Impact on Ecommerce Revenue

January 13, 2021 •
Screenshot of a pie graph on the Data Studio template
Analytics & Data

A Data Studio Template to Automate Ecommerce KPIs

January 5, 2021 •
Illustration of various types of clothes
Analytics & Data

How to Name Product Categories

December 8, 2020 •
Graphic of ads on a computer screen
Analytics & Data

Cookieless Browsers Will Upend Ad Tracking

November 11, 2020 •
Google Analytics screencapture from a phone
Analytics & Data

Introduction to Google Analytics 4

October 21, 2020 •
Using Google Analytics to Optimize Google Ads
Analytics & Data

Using Google Analytics to Optimize Google Ads

September 13, 2020 •
Using Site Search Reports in Google Analytics to Improve Product Selection
Analytics & Data

Using Site Search Reports in Google Analytics to Improve Product Selection

August 31, 2020 •
Using Google Tag Manager to Track Visitor Interactions
Analytics & Data

Using Google Tag Manager to Track Visitor Interactions

August 3, 2020 •
To Master Data Visualization, Start with These 3 Books
Analytics & Data

To Master Data Visualization, Start with These 3 Books

July 14, 2020 •
3 Ways to Scale Ecommerce with Data
Analytics & Data

3 Ways to Scale Ecommerce with Data

July 9, 2020 •
Using Google Analytics to Track Site Changes
Analytics & Data

Using Google Analytics to Track Site Changes

July 7, 2020 •
3 Data Visualization Tools — Basic to Robust
Analytics & Data

3 Data Visualization Tools — Basic to Robust

June 16, 2020 •
Using Internal Data for New Products, New Customers
Analytics & Data

Using Internal Data for New Products, New Customers

June 11, 2020 •
Understanding 'Sessions' in Google Analytics
Analytics & Data

Understanding ‘Sessions’ in Google Analytics

June 1, 2020 •
Using Filters in Google Analytics
Analytics & Data

Using Filters in Google Analytics

May 24, 2020 •
How to Pace Monthly Ad Spend
Analytics & Data

How to Pace Monthly Ad Spend

May 8, 2020 •
Using Google Analytics to Respond to Covid-19
Analytics & Data

Using Google Analytics to Respond to Covid-19

April 28, 2020 •
How to Identify, Track, and Visualize KPIs for Ecommerce
Analytics & Data

How to Manage, Visualize KPIs for Ecommerce

April 26, 2020 •
Workarounds for Errors in Google Analytics
Analytics & Data

Workarounds for Errors in Google Analytics

March 26, 2020 •
6 Ways Geography Impacts Ecommerce Conversions
Analytics & Data

6 Ways Geography Impacts Ecommerce Conversions

February 26, 2020 •
Using Data Studio to Convert Multi-currency Reports
Analytics & Data

Using Data Studio to Convert Multi-currency Reports

January 28, 2020 •
Analytics & Data

Removing Personal Data from Google Analytics

January 10, 2020 •
7 Ways Big Data Will Impact Ecommerce in 2020
Analytics & Data

7 Ways Big Data Will Impact Ecommerce in 2020

January 8, 2020 •
Using COUNTIF, COUNTIFS in Google Sheets to Sort, Analyze Data
Analytics & Data

Using COUNTIF, COUNTIFS in Google Sheets to Sort, Analyze Data

December 31, 2019 •
What’s the Value of Social Media?
Analytics & Data

What’s the Value of Social Media?

December 18, 2019 •
Practical Ecommerce is an independent, family-owned, online magazine in Traverse City, Michigan, U.S. We are not affiliated with any e-commerce service, platform, or provider. Our mission is to publish authoritative articles, commentary, webinars, and podcasts to help online merchants.

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