Category

Analytics & Data

Image of a Google Analytics logo on a smartphone screen
Analytics & Data

Ramping Up Google Analytics 4

September 2, 2021 •

I first addressed Google Analytics 4 last fall. It is becoming the go-to platform in Google’s analytics ecosystem. The older version, Universal Analytics, will eventually sunset. For now, continue using Universal Analytics while ramping up GA4.

Screenshot from Analytics Cat home page
Analytics & Data

15 Analytics Plugins for WordPress

July 26, 2021 •
Illustration of a funnel with data feeding into a computer
Analytics & Data

Combining Google Analytics Data with Other Sources

July 20, 2021 •
Screenshot from video showing Oeuyown Kim
Analytics & Data

‘Assisted Conversions’ in Google Analytics Are Attribution Gold

May 23, 2021 •
Image of a smartphone with a Google Analytics logo on the screen
Analytics & Data

Using Google Analytics for Continuous Improvement

April 28, 2021 •
Illustration of a column chart
Analytics & Data

Charts: U.S. Direct-to-consumer Sales 2018 to 2020

April 22, 2021 •
Image of a laptop with a graph on the screen
Analytics & Data

Is Marketing Just an Art?

March 30, 2021 •
Illustration of a social media concept
Analytics & Data

Charts: Social Media’s Impact on Ecommerce Revenue

January 13, 2021 •
Screenshot of a pie graph on the Data Studio template
Analytics & Data

A Data Studio Template to Automate Ecommerce KPIs

January 5, 2021 •
Illustration of various types of clothes
Analytics & Data

How to Name Product Categories

December 8, 2020 •
Graphic of ads on a computer screen
Analytics & Data

Cookieless Browsers Will Upend Ad Tracking

November 11, 2020 •
Google Analytics screencapture from a phone
Analytics & Data

Introduction to Google Analytics 4

October 21, 2020 •
Using Google Analytics to Optimize Google Ads
Analytics & Data

Using Google Analytics to Optimize Google Ads

September 13, 2020 •
Using Site Search Reports in Google Analytics to Improve Product Selection
Analytics & Data

Using Site Search Reports in Google Analytics to Improve Product Selection

August 31, 2020 •
Using Google Tag Manager to Track Visitor Interactions
Analytics & Data

Using Google Tag Manager to Track Visitor Interactions

August 3, 2020 •
To Master Data Visualization, Start with These 3 Books
Analytics & Data

To Master Data Visualization, Start with These 3 Books

July 14, 2020 •
3 Ways to Scale Ecommerce with Data
Analytics & Data

3 Ways to Scale Ecommerce with Data

July 9, 2020 •
Using Google Analytics to Track Site Changes
Analytics & Data

Using Google Analytics to Track Site Changes

July 7, 2020 •
3 Data Visualization Tools — Basic to Robust
Analytics & Data

3 Data Visualization Tools — Basic to Robust

June 16, 2020 •
Using Internal Data for New Products, New Customers
Analytics & Data

Using Internal Data for New Products, New Customers

June 11, 2020 •
Understanding 'Sessions' in Google Analytics
Analytics & Data

Understanding ‘Sessions’ in Google Analytics

June 1, 2020 •
Using Filters in Google Analytics
Analytics & Data

Using Filters in Google Analytics

May 24, 2020 •
How to Pace Monthly Ad Spend
Analytics & Data

How to Pace Monthly Ad Spend

May 8, 2020 •
Using Google Analytics to Respond to Covid-19
Analytics & Data

Using Google Analytics to Respond to Covid-19

April 28, 2020 •
How to Identify, Track, and Visualize KPIs for Ecommerce
Analytics & Data

How to Manage, Visualize KPIs for Ecommerce

April 26, 2020 •
Workarounds for Errors in Google Analytics
Analytics & Data

Workarounds for Errors in Google Analytics

March 26, 2020 •
6 Ways Geography Impacts Ecommerce Conversions
Analytics & Data

6 Ways Geography Impacts Ecommerce Conversions

February 26, 2020 •
Using Data Studio to Convert Multi-currency Reports
Analytics & Data

Using Data Studio to Convert Multi-currency Reports

January 28, 2020 •
The mission of Practical Ecommerce is to help merchants improve their online businesses. We do this with expert articles, commentary, guides, webinars, and podcasts. We are an independent publishing company, unaffiliated with any e-commerce platform, service, or provider.

Copyright © 2005 - 2022.
Practical Ecommerce® is a
registered trademark of
Confluence Distribution, Inc.

x