Category

Analytics & Data

Illustration of a social media concept
Analytics & Data

Charts: Social Media’s Impact on Ecommerce Revenue

Social media’s impact on global ecommerce revenue varies depending on the platform. Almost half of Pinterest users shop on the site. Pinterest users also generate the highest average order value, at $154, versus other social media channels. Less than 10 percent of Snapchat and Twitter users shop for goods or services on those sites.

Screenshot of a pie graph on the Data Studio template
Analytics & Data

A Data Studio Template to Automate Ecommerce KPIs

Illustration of various types of clothes
Analytics & Data

How to Name Product Categories

Graphic of ads on a computer screen
Analytics & Data

Cookieless Browsers Will Upend Ad Tracking

Google Analytics screencapture from a phone
Analytics & Data

Introduction to Google Analytics 4

Using Google Analytics to Optimize Google Ads
Analytics & Data

Using Google Analytics to Optimize Google Ads

Using Site Search Reports in Google Analytics to Improve Product Selection
Analytics & Data

Using Site Search Reports in Google Analytics to Improve Product Selection

Using Google Tag Manager to Track Visitor Interactions
Analytics & Data

Using Google Tag Manager to Track Visitor Interactions

To Master Data Visualization, Start with These 3 Books
Analytics & Data

To Master Data Visualization, Start with These 3 Books

3 Ways to Scale Ecommerce with Data
Analytics & Data

3 Ways to Scale Ecommerce with Data

Using Google Analytics to Track Site Changes
Analytics & Data

Using Google Analytics to Track Site Changes

3 Data Visualization Tools — Basic to Robust
Analytics & Data

3 Data Visualization Tools — Basic to Robust

Using Internal Data for New Products, New Customers
Analytics & Data

Using Internal Data for New Products, New Customers

Understanding 'Sessions' in Google Analytics
Analytics & Data

Understanding ‘Sessions’ in Google Analytics

Using Filters in Google Analytics
Analytics & Data

Using Filters in Google Analytics

How to Pace Monthly Ad Spend
Analytics & Data

How to Pace Monthly Ad Spend

Using Google Analytics to Respond to Covid-19
Analytics & Data

Using Google Analytics to Respond to Covid-19

How to Identify, Track, and Visualize KPIs for Ecommerce
Analytics & Data

How to Manage, Visualize KPIs for Ecommerce

Workarounds for Errors in Google Analytics
Analytics & Data

Workarounds for Errors in Google Analytics

6 Ways Geography Impacts Ecommerce Conversions
Analytics & Data

6 Ways Geography Impacts Ecommerce Conversions

Using Data Studio to Convert Multi-currency Reports
Analytics & Data

Using Data Studio to Convert Multi-currency Reports

Analytics & Data

Removing Personal Data from Google Analytics

7 Ways Big Data Will Impact Ecommerce in 2020
Analytics & Data

7 Ways Big Data Will Impact Ecommerce in 2020

Using COUNTIF, COUNTIFS in Google Sheets to Sort, Analyze Data
Analytics & Data

Using COUNTIF, COUNTIFS in Google Sheets to Sort, Analyze Data

What’s the Value of Social Media?
Analytics & Data

What’s the Value of Social Media?

7 Ways to Analyze Black Friday, Cyber Monday Sales
Analytics & Data

7 Ways to Analyze Black Friday, Cyber Monday Sales

Predicting Profits from Black Friday Promotions
Analytics & Data

Predicting Profits from Black Friday Promotions

19 Free Tutorials for Google Analytics
Analytics & Data

19 Free Tutorials for Google Analytics

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