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Analytics & Data

Our coverage of analytics recognizes that data drives ecommerce but collecting that data and interpreting it can be confusing. Our huge library of Google Analytics articles ranges from basic setup to the sophisticated interpretation of on-site activity of visitors and customers. We also analyze data security, blockchain topics, and ancillary tools such as Google Tag Manager and Google Data Studio.

Analytics & Data
Using Attribution Modeling in Google Analytics

May 24, 2019 • Anna Kayfitz
Analytics & Data
Use Market Basket Analysis to Boost Cross-sales, Average Order Values

May 9, 2019 • Anna Kayfitz
Analytics & Data
Analyze Click Paths in Google Analytics to Improve Conversions

May 8, 2019 • Morgan Jones
Analytics & Data
How to Merge Data from Multiple Sources into a Single Platform

May 1, 2019 • Anna Kayfitz
Analytics & Data
8 Ways to Improve Marketing Automation for Ecommerce

April 8, 2019 • Anna Kayfitz
Analytics & Data
Using Alerts in Google Analytics for Slow Site Speeds

April 4, 2019 • Morgan Jones
Analytics & Data
Using Google Data Studio to Report Gross Profit by SKU

March 18, 2019 • Morgan Jones
Analytics & Data
Google Analytics: Tracking Sales When Multiple Sites Use a Single Checkout

February 26, 2019 • Morgan Jones
Analytics & Data
Using Excel to Forecast Sales, Expenses, More

February 10, 2019 • Anna Kayfitz
Analytics & Data
18 Basic Metrics to Review at Year-end

January 15, 2019 • Anna Kayfitz
Analytics & Data
Google Analytics: How to Track PayPal Transactions

January 11, 2019 • Morgan Jones
Analytics & Data
Fine-tune Google Analytics for a More Profitable 2019

December 24, 2018 • Pamela Hazelton
Analytics & Data
To Analyze Data, First Form an Objective

December 11, 2018 • Anna Kayfitz
Analytics & Data
Google Analytics: Use Up-to-date Tags for Optimal Reporting

November 20, 2018 • Morgan Jones
Analytics & Data
Using Regression Analysis to Drive Ecommerce Sales

November 13, 2018 • Anna Kayfitz
Analytics & Data
Using Google Analytics to Compete with Amazon

November 9, 2018 • Hamlet Batista
Analytics & Data
20 KPIs to Drive Customer Journey Campaigns

November 6, 2018 • Craig Smith
Analytics & Data
How to Audit Google Analytics Data, for Ecommerce

November 6, 2018 • Morgan Jones
Analytics & Data
Guidelines for Data Cleaning, to Drive Performance

October 23, 2018 • Anna Kayfitz
Analytics & Data
Using Google Analytics to Track On-site Promotions

October 11, 2018 • Morgan Jones
Analytics & Data
12 Analytics Plugins for WordPress

October 1, 2018 • Sig Ueland
Analytics & Data
Use Google Analytics to Fine-tune Your Value Proposition

September 3, 2018 • Morgan Jones
Analytics & Data
Analyzing Page Speed for Visitors with Slow Connections

August 28, 2018 • Hamlet Batista
Analytics & Data
Case Study: Data Analysis Increases Profit for Manufacturer

August 9, 2018 • Anna Kayfitz
Analytics & Data
Google Analytics: Dissecting Bounce Rates for Ecommerce

July 30, 2018 • Morgan Jones
Analytics & Data
Creating (Free) A/B Tests in Google Optimize

July 9, 2018 • Morgan Jones
Analytics & Data
17 Resources for GDPR Compliance

June 25, 2018 • Sig Ueland
Analytics & Data
How to Migrate Data in an Ecommerce Replatform

June 20, 2018 • Anna Kayfitz
Analytics & Data
Tips to Track Content Marketing Performance

June 8, 2018 • Anna Kayfitz
Analytics & Data
Use Google Analytics, Data Studio to Plan Inventory

June 1, 2018 • Morgan Jones