New Ecommerce Tools: November 11, 2026

New services for merchants this week include drone delivery, AI shopping agents, social commerce, WhatsApp marketing, multicurrency seller payouts, order management, consent compliance, customer service, and automated tax classification.

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New Tools for Merchants

Walmart expands drone delivery nationwide as Zipline raises $1.5 billion. Walmart is significantly expanding its drone delivery network with Zipline, which will operate from 300 additional Walmart stores. Zipline has raised $1.5 billion and says it will use the funds to build nationwide capacity, expand U.S. manufacturing, and hire staff to meet demand for ultra-fast air deliveries.

Zipline

Microsoft Clarity puts Shopify and WooCommerce products in Copilot and Bing. Microsoft Clarity, a free website analytics tool, has added features to help businesses track and act on activity from AI agents. Through Clarity’s Brand Agents, eligible Shopify and WooCommerce merchants can display their products across Microsoft Copilot, Bing, MSN, and more when shoppers ask AI for recommendations. Shoppers then complete the purchase on the merchant’s site.

TikTok launches a stand-alone Shop app in Asia. TikTok has launched a stand-alone TikTok Shop app for iOS and Android in Singapore, Malaysia, Thailand, and the Philippines. The app offers personalized product recommendations, shopping via livestreams and short videos, app-exclusive deals, in-app checkout, order tracking, and customer support.

Amazon launches text-based shopping through Alexa. Select Amazon customers can now text requests to Alexa for Shopping, which finds products, builds carts, completes purchases, and provides delivery updates. Alexa for Shopping also works in the Amazon Shopping app and on Amazon.com. Texting will roll out to more shoppers in the coming weeks.

Firmly raises $15 million and launches Ask Agent. Firmly, a platform that lets shoppers buy merchants’ products directly within AI agents, ads, and articles, has raised a $15 million Series A round led by Squarepoint Capital, with J.P. Morgan Payments, Mastercard, and Samsung Next participating. Firmly also launched Ask Agent, an AI shopping assistant for merchants’ websites that handles plain-language product search, in-chat checkout, and customer support.

Firmly

Zoho Campaigns adds WhatsApp marketing. Zoho, a provider of business software, has upgraded Zoho Campaigns, its email marketing platform, with native WhatsApp marketing, improved email editing, AI content creation, and support for AI agent workflows. The upgrade combines email, SMS, and WhatsApp campaigns in one dashboard to help businesses coordinate messages, automate repetitive tasks, and track performance, per Zoho.

Amazon Seller Wallet now supports British pounds. Amazon has expanded Seller Wallet, its tool for managing marketplace sales proceeds, to British pounds sterling on Amazon.co.uk. Sellers based in the U.K. or elsewhere can hold proceeds in pounds, pay U.K. suppliers directly, transfer funds to U.K. bank accounts, or convert and send money internationally in more than 20 currencies.

MerchantFloor launches AI listing agent for small Shopify stores. MerchantFloor, a provider of AI content apps for Shopify merchants, has launched Product Listing Agent, which, according to MerchantFloor, turns a product photo and a few notes into a Shopify listing in under five minutes. The agent creates white-background, lifestyle, and model photos and generates the product description, SEO title, meta description, FAQs, and image alt text. Merchants review and edit the results before the agent sends them to Shopify.

Veho launches Pulse AI to analyze post-purchase delivery data. Veho, a package delivery company for ecommerce brands, has launched Pulse AI, which turns delivery data into post-purchase insights. According to Veho, merchants can see what happens after checkout, how delivery experiences affect customer behavior, and which actions could strengthen relationships. The centerpiece, Pulse Agent, answers plain-English questions about deliveries with analyses and charts.

Veho

Cashfree makes its hosted checkout agent-ready with WebMCP. Cashfree, an India-based payment processor, now supports WebMCP, a proposed web standard for how AI agents interact with websites, in its hosted checkout. Instead of interpreting the page, agents use defined tools to read the order, select a payment method, and display a QR code for the shopper to pay via India’s Unified Payments Interface. The browser labels these as agent actions so that merchants can distinguish agent-assisted payments from direct ones.

Google tests website button in AI Mode. Google is testing a button beneath each product in AI Mode shopping results, according to Search Engine Watch. The button takes users directly to the merchant’s product page rather than to Google’s free-listing panel, potentially sending more traffic to merchants’ sites.

Visa releases benchmark for AI shopping agents. Visa has launched its Agentic Commerce Benchmark, which tests leading AI models on realistic shopping tasks. A model must determine a shopper’s needs through conversation, gather enough information to justify its choice, and decline to buy when nothing fits. Visa says the 22 models in the first round failed 42.8% of runs. Consumers can take the test, too.

Blue Yonder launches AI-native order management. Blue Yonder, a supply chain software provider, has launched an AI-native order management solution as part of its Cognitive Solutions suite. The tool covers each stage of an order, from the initial delivery promise through fulfillment, customer service, and returns. Teams can track, adjust, and optimize orders at scale, per Blue Yonder.

BlueYonder

Listrak integrates with Dataships for consent management. Listrak, an email and SMS marketing platform for retailers, has integrated with Dataships, a tool for collecting marketing opt-ins. Dataships shows each shopper the appropriate consent request on forms, checkout, and confirmation pages based on location, consent history, and regulations. New subscribers and their consent status flow directly into Listrak for use in marketing campaigns.

SupportNinja acquires ecommerce customer service firm Aventus. SupportNinja, an outsourced customer service provider, has acquired Aventus, a customer experience agency for ecommerce brands. The deal combines Aventus’s expertise (for platforms such as Shopify, Gorgias, Kustomer, Redo, and Zendesk) with SupportNinja’s NinjaAI technology, human-supervised AI operations, and global staff. According to SupportNinja, the combined offering automates routine customer inquiries, freeing human agents for complex conversations.

Avalara launches AI tool to assign product tax codes. Avalara, a provider of sales tax compliance software, has launched Intelligent Tax Classification, which uses AI to assign tax and compliance codes to product catalogs. Avalara says the tool, trained on more than 3 billion items from 8,000 brands, provides confidence-scored code recommendations, role-based approval workflows, and an audit trail to help businesses avoid tax calculation errors and launch new products faster.

Avalara Intelligent Tax Classification