January 2020 Top 10: Our Most Popular Posts

What follows are the most popular articles that we published in January 2020. Articles from early in the month are more likely to make the list than later ones.

5 Content Marketing Ideas for February 2020

To attract and engage customers in February 2020, develop content that praises your products, helps shoppers along the buying journey, or connects sporting events, movies, or history with your business. Read more…

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How to Rank in Google’s New Popular Products

Facing declining product searches thanks to marketplaces such as Amazon and Walmart, Google amped up its ecommerce search game last week with a new organic search feature: popular products. Read more…

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13 New Business Books for 2020

Here is a list of new and upcoming business books in 2020 for entrepreneurs, managers, and creative professionals. Learn how to make better decisions, protect your data, redefine or find peace with yourself… Read more…

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7 Ways Big Data Will Impact Ecommerce in 2020

As ecommerce grows, so does the data that is stored. Only a fraction of that data is utilized, however. But that will likely change, as data scientists are getting better at merging, standardizing, and analyzing. Read more…

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Speed Up Your Slowest Pages with Prefetching

Improving the speed of your ecommerce site should be a priority for 2020. While performance enhancements can be time-consuming and expensive, there are quick fixes that make a big difference. Read more…

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Essential Tasks for a New Ecommerce Marketing Manager

A new marketing manager creates high hopes for an ecommerce business. The manager wants an opportunity to contribute and bring success. The business expects a fresh look at its marketing practices… Read more…

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Essential Email Marketing Features for Ecommerce in 2020

The email marketing needs of ecommerce merchants are increasingly sophisticated due to improvements in technology and the demands of consumers. Email service providers are responding with new features… Read more…

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Yes, Smaller Ecommerce Stores Can Evolve (and Prosper)

Roughly a quarter of the global population will reportedly shop online this year. That’s an increase of 40 percent since 2014, with more growth to come. But merchants know that ecommerce is highly competitive. Read more…

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Lessons from 20 Years of Google Algorithm Updates

Search engine optimization is the process of optimizing web pages for ranking algorithms. But it is equally important to optimize pages for humans. Google’s algorithm attempts to emulate what humans see. Read more…

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Ecommerce Product Releases: January 2, 2020

Here is a list of product releases and updates for late December from companies that offer services to online merchants. There are updates on shipping, digital currencies, peer-to-peer payments… Read more…