Practical Ecommerce

Bloglist: Rand Fishkin

Name: Rand Fishkin, CEO & Co-Founder



Rand Fishkin

In Bloglist, we ask ecommerce professionals to identify their favorite blogs. For this installment, we asked Rand Fishkin, founder and CEO of, a consulting firm specializing in, among other things, search engine optimization.

I always find out great stuff about landing pages, search advertising and what works. The blog is terrific because it doesn’t just tell, it shows. They use real examples from their clients to illustrate how small changes can make a big difference.

Andrew Goodman is a very compelling blogger. He shares insight into complex issues and makes them simple and easy to understand. Not a lot of folks are linking over there right now, despite his high profile in the offline search world. I suspect he doesn’t do a whole lot of marketing for Traffick.

The Google Cache is a great blog, run by Russ Jones from Virante. His hands-on tips are useful and backed by evidence Russ and Virante do a lot of very methodical testing of search engines and ranking elements.

Practical Ecommerce

Practical Ecommerce

Bio   •   RSS Feed


Sign up for our email newsletter

  1. Legacy User October 19, 2007 Reply

    Thanks for sharing the great resources! is a huge "find!" In one of their Blog Marketing articles, "Using Blogs as a Source of Competitive Advantage over your Ecommerce Rivals," they recommend, "Here’s what Joe would do to position himself as the preeminent person for dog food." This helps us realize that anyone, in any niche, can become a subject matter expert and gain trust!

    In training clients to learn to take over their own SEO campaigns, I recommend "The Daily SEO Blog" at It's time to become a Premium Member!

    — *Dana Lookadoo*