June 2016 Top 10: Our Most Popular Posts

Here are our 10 most popular articles for June 2016, recognizing that articles we published earlier in the month are more likely to make the list than later ones.

32 Marketing Tutorials for Facebook, Instagram

While Facebook is not yet a full-fledged ecommerce platform, its ability to help businesses connect with fans is huge. For example, a mom’s Facebook Live video went viral after she tried on a Chewbacca mask she had purchased at Kohl’s. It’s the most watched Facebook Live video ever. Read Article…

–

5 Content Marketing Ideas for July 2016

Content marketing is the act of creating, publishing, and distributing content with the aim of attracting, engaging, and retaining customers. When you can provide a consumer with useful, informative, or entertaining content, that consumer is more likely to buy from your business. Read Article…

–

Facebook Extends Lookalike Audiences with ‘Custom Combinations’

Facebook lookalike audiences can help advertisers target relevant prospects. Until recently, there were really just two useful options, for most advertisers, to do this. Read Article…

–

SEO: Structured Data Markup for Ecommerce Product Pages

Structured data markup helps search engines identify product information and display that information in rich results, potentially increasing how many clicks the product page will earn. When shoppers search for products in a search engine like Google or Bing, they will likely get a long list of ads and relevant organic listings. Read Article…

–

Use Direct Mail to Attract New Ecommerce Customers

Online retailers Hayneedle, Wayfair, HelloFresh, and many more are using direct mail marketing to acquire new customers for their ecommerce operations. Direct mail may be a traditional, old-school way to market, but it can also be extremely effective. Read Article…

–

Content Marketing: How to Write a How-to Article

Content marketing is best when it is useful. Help someone solve a problem or complete an interesting project and you may have earned a customer. With this in mind, it is little wonder that how-to articles and videos make for some of the best content marketing. Read Article…

–

Focus on Existing Customers for Better Profitability

Should ecommerce merchants direct their resources to finding new customers or marketing to existing ones? The answer, according to most experts, is that companies achieve better return on investment by nurturing their existing customers rather than constantly seeking new ones. Read Article…

–

Google, for Mobile-first, Changes AdWords

At its recent 2016 Performance Summit, Google’s senior vice president of ads and commerce, Sridhar Ramaswamy, stated, in the keynote address, “the shift to mobile is not something that is happening. It has happened.” He said that Google has a “whole new vision for AdWords and Analytics” for what is now a “mobile-first world.” Read Article…

–

Using Email to Acquire New Customers

Finding new prospects for an ecommerce business and getting them to convert into actual customers can be difficult. A steady stream of new customers is critical, typically, to grow a business. In this post, I’ll explore four ways to use email marketing to acquire new customers.  Read Article…

–

11 New Ecommerce Books for Summer 2016

Summer is here, which means it’s time to look at the new ecommerce books. There are titles on startup funding, being the boss, digital currencies, disruptive marketing, social media, and coding ecommerce extensions.  Read Article…