Management & Finance

April 2018 Top 10: Our Most Popular Posts

What follows are our 10 most popular articles for April 2018, recognizing that articles we published earlier in the month are more likely to make the list than later ones.

13 Ways to Kill Organic Search Traffic

Skill and effort influence organic search success. But any number of actions can harm search engine optimization efforts. In this post, I’ll describe 13 SEO blunders that I’ve seen over the years. Read Article…

20 Instagram Tools for Ecommerce Marketing

Among social networks, Instagram continues to set itself apart. With over 800 million monthly active users at the end of 2017, Instagram is on pace to reach a billion in 2018, more than double that of Twitter, WhatsApp, and Facebook Messenger.  Read Article…

The Next Generation of Ecommerce Management

Ecommerce is disruptive. It has changed the way millions of people shop. But the management of many ecommerce businesses has not evolved. It often operates, seemingly, as an old-world dictatorship or a fiefdom. Read Article…

5 Product Page Differentiators for 2018

Performance and superior communications set ecommerce product pages apart from the crowd in 2018. Thanks to established user-interface conventions, online sellers know the components of a good product detail page. Read Article…

Facebook’s Data Scandal Affects Ecommerce Companies

Facebook is facing a public relations nightmare surrounding its collecting and sharing of user data. Here is the short version. A Cambridge professor used a Facebook survey app to obtain profile information from the 300,000 people who participated. Read Article…

Spy on Competitors to Improve Products and Promotions

Spying on your ecommerce competition can help with product pricing and marketing strategy. The first step is to identify all competitors no matter how large or small. Once you’ve compiled a list, start collecting and analyzing the data. Read Article…

How to Optimize Mobile Search for Voice, Barcodes, and Images

Mainstream tactics for search engine optimization will eventually fade in a mobile-first world. The traditional behavior of typing keyword phrases in a search box is being replaced by searches for voice, barcodes, and images. Read Article…

How to Write Text Ads in AdWords, for Ecommerce

AdWords, Google’s advertising platform, is the engine driving online sales for many small and mid-sized ecommerce operations. Sellers that want to get the most from text ads in AdWords should learn simple, direct copywriting and do a whole lot of split testing. Read Article…

5 Content Marketing Ideas for May 2018

Whether your business launches a new video series, composes a post about filmmaker Wes Anderson, or features any of the month’s many holidays, there is no shortage of content marketing possibilities for May 2018. Read Article…

Getting Started with Google Tag Manager, for Ecommerce

Many websites lose reporting from one of their marketing or analytics platforms. The culprit is usually the removal of tags during updates to the sites. Tags are critical for ecommerce merchants. Read Article…

Practical Ecommerce

Practical Ecommerce

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