April 2020 Top 10: Our Most Popular Posts

Each month we publish roughly 50 articles to, hopefully, help ecommerce merchants. What follows are the 10 most popular articles that we published in April 2020. Articles from early in the month are more likely to make the list than later ones.

5 Content Marketing Ideas for May 2020

The coronavirus pandemic will almost certainly be the top news story in May 2020 as it was in March and April. But there are still opportunities for marketers to publish content that will attract an audience. Read more…

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Page Speed Scores of Every Shopify Theme

I recently worked with a developer to help a merchant speed up its Shopify store. We improved the page speed for mobile and desktop. But the biggest takeaway was how a Shopify theme impacts the page speed. Read more…

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13 Free SEO Courses, Beginner to Advanced

Being stuck at home due to Covid-19 is an excellent time to improve your search engine optimization skills. The following seven learning sites offer, collectively, 13 free SEO courses. Read more…

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SEO: Auditing Backlinks with Google Search Console

The best backlinks are the ones search engines know about. Four reports in Google Search Console help analyze the strength of your backlink portfolio. Search engines use backlinks — the links from other sites to yours — in their algorithms as measures of value and authority. Read more…

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How Sellers Overcome FBA’s Covid-19 Shipping Restrictions

Less than two weeks ago, Fulfillment by Amazon announced a freeze until April 5 on receiving “non-essential” inventory. Moreover, many sellers with non-essential FBA inventory have seen customer deliveries pushed up to a month. Having no access to the FBA program, some sellers could lose an entire month of revenue. Read more…

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Impact of Covid-19 on 2020 Startup Investments, IPOs

Initial public offerings underperformed in the last half of 2019 and the first quarter of 2020. That set the stage for an undesirable climate. Then came Covid-19. Read more…

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11 Online Tools for Video Meetings

The usage of video conferencing tools is exploding due to the surge in remote workers from Covid-19. Video conferencing can facilitate meetings, particularly when many platforms offer extensive features for free or very little cost. Here is a list of video conferencing tools to run meetings. Read more…

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Free Programs from Ecommerce Service Providers to Combat Covid-19

With the massive disruption caused by Covid-19, ecommerce service providers are finding ways to help. Here is a list of free programs from service providers to help fight the pandemic. Read more…

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Covid-19 Grants, Loans Could Help Ecommerce Companies

Grants and loans from the U.S. government, state and local governments, Facebook, and Google could help small businesses during the Covid-19-induced economic slowdown. Read more…

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How to Use Competitors’ Names in Google Ads

A hotly debated topic in paid search marketing is bidding on competitors’ names and phrases. The considerations go beyond legalities. Whether to do it, and how, is what I’ll address in this post. Read more…