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Platforms & Apps
Dropbox Shop and Creator Ecommerce
June 21, 2022 • Armando Roggio
The creator economy is embracing ecommerce. Dropbox Shop is among the most recent examples of SaaS platforms jumping at the opportunity.
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Customer Retention
Is Text Messaging the Next Commerce Channel?
June 16, 2022 • Armando Roggio
Gary Vaynerchuk's Wine Text is a pioneer in selling goods via text messaging. Other services have followed. Will consumers embrace text commerce?
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Amazon & Marketplaces
Network Effects Drive Ecommerce Marketplace Growth
June 9, 2022 • Armando Roggio
The collective value buyers and sellers provide to a marketplace is known as the network effect. Longtime contributor Armando Roggio discusses.
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Staffing
Feeling Stuck or Burned Out? Get a Fresh Start
June 6, 2022 • Armando Roggio
When work performance is down, a fresh start might be just the thing to spark a breakthrough. Take Major League Baseball, for example.
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Content Marketing
5 Content Marketing Ideas for July 2022
June 1, 2022 • Armando Roggio
This installment of our long-running content ideas series suggests focusing on patriotic holidays, newsletters, culture, and more.
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Content Marketing
How to Find Content Topics for SEO
May 30, 2022 • Armando Roggio
Content marketing can attract potential customers, especially if it ranks highly in organic search results. Here's a primer on selecting search-worthy topics.
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Amazon & Marketplaces
Will Amazon Convert Shipping Expense into Profit?
May 26, 2022 • Armando Roggio
Amazon is on the brink of becoming the second-largest parcel delivery service in the U.S. Its shipping cost may become a profit center.
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Influencers & Affiliates
Advertising Trends from Top DTC Brands in 2022
May 23, 2022 • Armando Roggio
Learn from leading direct-to-consumer brands how to engage shoppers at various stages of the buyer's journey in 2022.
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Influencers & Affiliates
Podcast Advertising Basics for Ecommerce Brands
May 19, 2022 • Armando Roggio
Contextual podcast ads read by the host are a form of influencer marketing. They can drive demand for ecommerce products and even the brand itself.
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Google Ads
Google Topics Resembles Contextual Advertising
May 12, 2022 • Armando Roggio
Google is testing a new privacy-defending ad-targeting feature called "Topics," which sounds like contextual advertising at scale.
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Staffing
Employee Compensation Options, Near and Long-term
May 10, 2022 • Armando Roggio
A good employee compensation plan will provide near and long-term value to workers. The plan could have components that are guaranteed and performance-based.
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Content Marketing
5 Content Marketing Ideas for June 2022
May 5, 2022 • Armando Roggio
Since 2014, we've published a monthly list of content ideas for ecommerce merchants. This June 2022 installment includes six-point list articles, 50th anniversaries, Flag Day, and more.
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Content Marketing
Use Revue for Twitter Content Marketing
May 3, 2022 • Armando Roggio
Twitter's editorial newsletter service, Revue, is an opportunity for content marketers and creators to build email lists directly from their Twitter profiles.
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Analytics & Data
Unsure about a New Project? Try a Pilot Program
April 26, 2022 • Armando Roggio
Launching a new product or feature is exciting but risky, especially if it requires capital. A well-structured pilot program can provide answers.
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Analytics & Data
Do You Need a Business Intelligence Tool?
April 24, 2022 • Armando Roggio
In an age of massive data, a business intelligence tool can be a necessity for ecommerce merchants. Here's an example using QuickSight, Amazon's tool, with hypothetical Meta Ads data.
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Design & Dev Tools
Ecommerce and Creator Tools Will Merge
April 21, 2022 • Armando Roggio
If engagement is central to broad economic growth, creators are a key financial driver. And that could give rise to a new generation of tools and services.
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Marketing & Advertising
5-point Advertising Plan to Drive Performance
April 19, 2022 • Armando Roggio
Advertising is too expensive without first understanding a campaign's goals, channels, budget, and more. Here's our 5-point plan to get the most from your next campaign.
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Business
Decision Frameworks Help (Fast-growing) Companies
April 13, 2022 • Armando Roggio
Unilateral decisions by a company founder or manager carry risks. A transparent process involving staff can lead to better outcomes. We explain.
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Customer Retention
Text Commerce Is Upfront Permission to Sell
April 10, 2022 • Armando Roggio
Text commerce is the process of obtaining payment and shipping info from shoppers upfront as well as permission to send offers. The model can solve multiple hurdles for merchants.
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Business
Inflation Could Harm DTC and Premium Brands
April 5, 2022 • Armando Roggio
Inflation typically helps brands with lower-priced and essential goods and hurts premium items. Amid a heightened inflation outlook, merchants should scrutinize their product mix and adjust as necessary.
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Content Marketing
5 Content Marketing Ideas for May 2022
April 4, 2022 • Armando Roggio
The May 2022 installment of our long-running content ideas series suggests focusing on competitors, specialized reports, local content, product profiles, and "National Brother's Day."
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Business
How to Use SUMIF, SUMIFS in Google Sheets
March 30, 2022 • Armando Roggio
Analyzing total site traffic by channel for a specific period can seem daunting. But Google Sheets SUMIF and SUMIFS functions make the process straightforward.
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Google Ads
Are Google Ads SKAGs Effective in 2022?
March 28, 2022 • Armando Roggio
Single keyword ad groups were once popular in Google Ads campaigns. But has Google's pivot to ad automation made SKAGs less effective?
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Marketing & Advertising
The Creator Economy Draws Entrepreneurs
March 24, 2022 • Armando Roggio
Is attracting an audience via content a better way to start and build an ecommerce business? The creator economy appeals to many would-be entrepreneurs.
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Content Marketing
How to Spell Check a Website at Scale
March 22, 2022 • Armando Roggio
Checking the spelling and grammar for a single document is straightforward. But imagine having to check an entire website of 17,000 articles. Here's how.
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Business
How Merchants Combat Inflation without Raising Prices
March 20, 2022 • Armando Roggio
Inflation could be an opportunity for merchants to improve their businesses. Subscriptions, updated products, new markets, heightened productivity — all are potential alternatives to raising consumer prices.
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Business
How the Ukraine War Impacts Ecommerce
March 10, 2022 • Armando Roggio
Human suffering from the Ukraine war is far more important than economic impacts. Nonetheless, business leaders should contemplate the potential effects on their companies.
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Business
Fortnite Maker Pivots to the Creator Economy
March 7, 2022 • Armando Roggio
In acquiring Bandcamp, Epic Games hopes to capitalize on the so-called creator economy, wherein writers, coaches, and others sell their services directly to consumers.
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Content Marketing
5 Content Marketing Ideas for April 2022
March 3, 2022 • Armando Roggio
Since 2014 Senior Contributor Armando Roggio has published a monthly content marketing idea generator for ecommerce merchants. His April 2022 installment includes listicles, music, and more.
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Business
The Fallacy of Data-driven Decisions
February 27, 2022 • Armando Roggio
The notion of data-driven decisions implies the data is perfect and the decision is unaffected by external influences. Neither is true.