Abhi Jadhav
Abhi Jadhav has been practicing data analytics for over a decade. During his corporate career, he led product management, SEO, analytics, and conversion rate optimization teams at Travelocity.
Abhi is now Managing Partner at Bay Leaf Digital, a Google Analytics consulting firm. His latest venture is Amplytics, a web analytics audit tool for web analysts and technologists.
Abhi works so he can spend quality time with his family, stay fit, and tinker with new programming technologies. Email Abhi.
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A Data Strategy for Google Analytics, for Ecommerce
January 20, 2016 • Abhi Jadhav
In my last article, I wrote about four ways that Google Analytics data can be confusing to users. The method Google used to develop Analytics is the root cause for ...
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4 Ways Google Analytics Produces Confusing Data
December 17, 2015 • Abhi Jadhav
Google Analytics is a powerful tool that allows users to analyze data through a variety of customizable ways. The tool gets its power from the flexibility that it is built ...
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Google Tag Manager Simplifies Cumbersome Task for Merchants
November 19, 2015 • Abhi Jadhav
Google Tag Manager is a free tag management platform. A “tag” is a small piece of code that is inserted into a website and communicates with a remote server. There ...
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Promo Codes: Discounts vs. Benefits, for Ecommerce
October 23, 2015 • Abhi Jadhav
Shoppers will be looking for discounts on holiday items in the next few weeks. If designed right, a promo code can offer the discounts shoppers seek, and help merchants increase ...
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