Even though many marketers believe “content is king,” when it comes to ecommerce sites, content is often anything but king. Conversion optimization testing, sales copy, and general site copy often... Read More »
Several years ago, it seemed reasonable for ecommerce websites to ignore mobile devices. After all, the thinking went, who actually shops on a cell phone?
Fast forward to 2014. Eighteen percent... Read More »
If you’re planning on redesigning an ecommerce site, don’t follow the experience of Target.com.
The well-known retailer — known for its focus on product design and its communications — launched a... Read More »
Before you can start any testing on your ecommerce site, you need to clarify your goals. Setting the right goals is the first step to making any improvements.
There’s a saying,... Read More »
In “Top 5 Things to Test in Ecommerce Websites,” my previous article, I addressed the testing priorities that merchants should focus on. However, it’s not realistic to tackle all five... Read More »
Back in the day, circa 2008, testing an ecommerce site meant having to write a lot of custom code to run the test and track the results. But now, with... Read More »