Chris Goward
Chris Goward founded WiderFunnel with the belief that digital agencies should prove their value. He¹s developed conversion optimization strategies for clients such as Google, Electronic Arts, SAP, and Magento. His new book, YouShouldTestThat!, redefines conversion rate optimization and shows how to create dramatic business improvements — see case studies for more. @chrisgoward
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Conversion
4 Tips for Testing Copy on an Ecommerce Site
April 15, 2014 • Chris Goward
Even though many marketers believe “content is king,” when it comes to ecommerce sites, content is often anything but king. Conversion optimization testing, sales copy, and general site copy often ...
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User Experience
Why You Must Test the Mobile Version of your Ecommerce Site
March 18, 2014 • Chris Goward
Several years ago, it seemed reasonable for ecommerce websites to ignore mobile devices. After all, the thinking went, who actually shops on a cell phone? Fast forward to 2014. Eighteen percent ...
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User Experience
Don’t Follow Target.com when Redesigning your Ecommerce Site
February 6, 2014 • Chris Goward
If you’re planning on redesigning an ecommerce site, don’t follow the experience of Target.com. The well-known retailer — known for its focus on product design and its communications — launched a ...
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Conversion
For Ecommerce Testing, Clarify Conversion Goals
January 16, 2014 • Chris Goward
Before you can start any testing on your ecommerce site, you need to clarify your goals. Setting the right goals is the first step to making any improvements. There’s a saying,
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Conversion
Use the PIE Method to Prioritize Ecommerce Tests
December 12, 2013 • Chris Goward
In “Top 5 Things to Test in Ecommerce Websites,” my previous article, I addressed the testing priorities that merchants should focus on. However, it’s not realistic to tackle all five ...
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Conversion
Top 5 Things to Test in Ecommerce Websites
November 19, 2013 • Chris Goward
Back in the day, circa 2008, testing an ecommerce site meant having to write a lot of custom code to run the test and track the results. But now, with ...
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The Profitable Seller: Mastering Amazon FBA
