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Conversion
Google Audio Ads Look To Make Some Noise
November 13, 2007 • Greg Laptevsky
Have you ever considered a radio campaign as a method to increase awareness of your organization’s online presence? Recently, Google announced that its Audio Ads are available through the AdWords account interface. Not only could this present a viable marketing opportunity to reach cons...
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Design & Development
Personalized Search: Coming For Search Engines?
October 24, 2007 • Greg Laptevsky
Personalized search could be the next big thing in search engine marketing. In fact, we are beginning to see the shift from homogeneous search results to personalized results already, and all major search engines have tools in place that are collecting such data. A good example is Googl...
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Conversion
PPC Report Card: POSSupply.com
October 10, 2007 • Greg Laptevsky
POS Supply Solutions sells office and paper products at its website, Possupply.com. It spends $1,000 per month on pay-per-click (PPC) advertising with, exclusively, Google. POS says its PPC goal is to generate product sales, and POS Supply asked us to review its overall pay-per-click ad...
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Conversion
Actively Promote The Nuances Of Your Website
August 27, 2007 • Greg Laptevsky
Many Internet-generated prospects need to be told why they should take action on your website, and often times online businesses don’t spend enough time on this issue — essentially generating fewer sales for the same cost of traffic. Below are some tips on how to get more bang for your ...
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Conversion
Google’s Personalized Search
August 18, 2007 • Greg Laptevsky
With the launch of Google’s personalized search every user will now get search results tailored to his/her specific interests. More specifically, the algorithm will actually be taking into account what you've previously searched for on Google, as well as the sites you have visited i...
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Conversion
Advertising Online: A Variety Of Opportunities
August 13, 2007 • Greg Laptevsky
You may find this hard to believe, but Internet marketing does not revolve solely around Google, Yahoo! and MSN. Whether you’re looking for fresh traffic, new business or just want to kick your marketing up a notch, there are other quality ad networks out there worth considering. Conte...
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Conversion
Sluggish Sales? Consider Adding Additional 800 Numbers
July 29, 2007 • Greg Laptevsky
As much people love the web, there are always those who prefer to use the phone number on the site to inquire about company’s products and services. An important question to consider is how accurately are you accounting for phone sales when planning your ad budget? What follows are seve...
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Checkout Tactics
Lowering Shopping Cart Abandonment
July 11, 2007 • Greg Laptevsky
As an ecommerce owner, you always want to make the checkout process as quick and smooth as possible for your own ecommerce customers. Here’s a quick checklist of simple website changes that could help you lower shopping cart abandonment. Prominent “Add to Cart” button Make sure that a...
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Conversion
SERPs And Personalized Search
July 6, 2007 • Greg Laptevsky
I know what you did last summer. Scared yet? Before you call 911 and report me as a stalker, let me assure you I did no such thing. However, by 2008, your search engine might. It’s called Personalized Search. I will leave it up to the lawyers to worry about privacy concerns, and will ...
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Conversion
“Mobiwebolized” Search Marketing
June 13, 2007 • Greg Laptevsky
If you're one of the big guys at the top of the search engine organic results, your business is probably doing pretty well. For the rest of us, there’s an “early bird” special. It’s called mobile search, and it just might be the search marketing redemption you were looking for. Why? Ev...
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Fraud Prevention
Click Fraud: What To Do When You’ve Been Cheated
June 11, 2007 • Greg Laptevsky
So you think you’re a victim of click fraud, and the question is now what? Well, it’s time to play “cyber detective” and get refunds from pay-per-click (PPC) engines for the wasted dollars. But keep in mind, because click fraud eats away search engine revenue in the form of reimbursed c...