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Photography & Video
Video Styles that Attract and Convert Shoppers, for Ecommerce
April 6, 2015 • Jason Lawrence
In today’s marketing world, companies spend much time and money deciding how to create the most compelling content to promote their brands. One way to do this is with video. There ...
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Photography & Video
7 Powerful Apps for Product Photography
February 5, 2015 • Jason Lawrence
You might remember “Product Photography: DSLR Cameras vs. Smartphones,” my article about the trade-offs between using DSLR cameras and smartphone cameras for product photography. I noted that there is a ...
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Photography & Video
5 Great Video Hosting Services for Ecommerce
January 8, 2015 • Jason Lawrence
When it comes to managing an ecommerce site, it’s important to consider the best way to integrate product videos. There are a range of video hosting options, depending on the ...
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Photography & Video
Product Photography: DSLR Cameras vs. Smartphones
November 4, 2014 • Jason Lawrence
High quality product photography is key for building customer trust and increasing conversions on ecommerce sites. A topic that comes up a lot at Arqspin, my 360 photography company, is ...
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Photography & Video
Top 10 Cameras for Ecommerce Product Photos, Videos
July 29, 2013 • Jason Lawrence
One question I get asked a lot at Arqspin, my 360 product photo company, is, "What camera should I use for product photography?" With the right techniques, almost any camera can be used to take good product photography — even the camera on your smartphone. And if you’ve read "How to Tak...
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Photography & Video
Behold the Animated GIF
June 4, 2013 • Jason Lawrence
Since its birth in 1987, Graphics Interchange Format, or GIF, has proved to be one of the most durable image standards. GIFs are supported by nearly every modern web browser and almost every email client in the world. That’s a big deal. GIFs provide a way of embedding animated content ...
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Photography & Video
5 Simple Ways to Make Great Product Videos
May 1, 2013 • Jason Lawrence
In "Learning from Infomercials for Product Demonstration," my article last month, I discussed the importance of product demonstration and video in selling online. This month, I’ll explain how to make product videos that get results. Given the rise in well-produced online video, it can ...
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Photography & Video
Learning from Infomercials for Product Demonstration
March 29, 2013 • Jason Lawrence
Perhaps the easiest advertisers to brush off are the ones behind television infomercials — those talking-head, late-night sales pitches complete with low-budget graphics and mind-numbing sound effects, enticing us to buy a $29.99 kitchen gadget we don’t need at 2 a.m. What could they k...
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Social Media
Hashtag Your Products on Instagram
February 28, 2013 • Jason Lawrence
Instagram is a massive social network built around a beautifully designed — and addictive — mobile photography app. As of September 2012, Instagram reportedly had 11 million active users. It was famously bought by Facebook for $1 billion in April 2012. Instagram is creating new and exc...
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Photography & Video
How to Take Gorgeous Product Photos
January 28, 2013 • Jason Lawrence
Editor's Note: We welcome Jason Lawrence as our newest contributor. He is a computer scientist, researcher, educator, and entrepreneur, having co-founded Arqspin, a mobile phone-based platform for creating 360 spins. He is also an associate professor in the Computer Science Department a...