Jeff Muendel - Practical Ecommerce - Page 2 of 2

Articles by: Jeff Muendel

Jeff Muendel

Jeff Muendel

Jeff Muendel is the SEO Manager for W W Grainger, a leading industrial supply company based in Lake Forest, IL. He began his career with the IBM Corporation in New York, and then rode the dot-com boom through startup companies in California, Texas, and Wisconsin. He specializes in search marketing and related entities including web content development, website architecture, link building, and social media.

Marketing & Advertising
Google Knol: An SEO Perspective

August 4, 2008 • Jeff Muendel

I first wrote about Google Knol here at Practical Ecommerce in January 2008, before it was open to the general public. Now that it is live, the Knol project is worth revisiting because of its potential search engine optimization ramifications. As has been well documented, Knol is a n...
Conversion
Facebook Widgets: Consider Sproutbuilder.com

July 11, 2008 • Jeff Muendel

Last year I wrote about the potential of applications – or widgets – on the Facebook platform. At the time Facebook was one of the only social media entities that had an open platform for anyone to build and share applications. Widgets are popular because users can customize their pages...
Marketing & Advertising
SEO Report Card: Music123.com

June 17, 2008 • Jeff Muendel

I’m a musical gear-aholic. My apartment is littered with instruments leaning against walls, stashed in corners, and propped up in closets. I’ve never met a guitar or keyboard I didn’t like. Having said that, while I frequent online music malls, I’ve never shopped at Music123.com. That s...
Marketing & Advertising
Yahoo! Glue and You: How Blended Search Affects eCommerce

June 4, 2008 • Jeff Muendel

More than likely, you’ve heard the terms “blended search,” “federated search,” or “universal search” (Google’s name for it). They refer to a new form of search engine results that especially affect anyone concerned with search marketing. The term blended search has become the most neutr...
Marketing & Advertising
SEO Report Card: Pawleyfarm.com

May 12, 2008 • Jeff Muendel

This month's report card website is Pawleyfarm.com, a small site that sells personalized country photographs and note cards. The home page says, "Just as a home-cooked meal nourishes body and soul, our custom matted and framed artwork carries along a bit of peace and contentment." The d...
SEO
SEO Report Card: Pinkorpunk.com

April 2, 2008 • Jeff Muendel

I have to admit that both the design and focus of this month's report card recipient stood out from the many requests I receive. The website is not subtle, and it's probably not even pretty in the classical sense, but it's certainly fun. Pinkorpunk.com sells clothing accessories that ha...
Marketing & Advertising
When SEO Isn't Really SEO

March 31, 2008 • Jeff Muendel

A potential client recently asked a good question. She regularly reads various search-engine-optimization websites, and she was confused as to the current meaning of the term "SEO." What, she wondered, was the difference between SEO and online marketing? Search engine optimization, or ...
Marketing & Advertising
SEO Report Card: Seenon.com

March 10, 2008 • Jeff Muendel

This month's report card website is Seenon.com, an ecommerce site that tracks the fashion tendencies of the famous and sells those garments and accoutrements to interested consumers. The site is pleasant to the eye and has an exciting, almost urgent feel to it, but how does it do in ter...
Conversion
Ecommerce Blogging: Who, What And When

March 5, 2008 • Jeff Muendel

Last month I talked about blogging platforms and the value blogging can bring to ecommerce sites. When a website makes the decision to begin a blog and decides upon a blogging platform, it will then have to decide who will blog and how often. Time allotted to blogging is also a relative...
Marketing & Advertising
SEO Report Card: Agoodyarn.net

February 6, 2008 • Jeff Muendel

I don’t knit, but around the holidays I was given a fantastic sweater knitted by the gift-giver. It’s warm and unique, and just to be in the spirit, I’m wearing it as I write this. Uniqueness, of course, is also an issue in terms of search engine optimization; every page of a website ne...
Marketing & Advertising
Choose A Platform And Blog, Blog, Blog

February 4, 2008 • Jeff Muendel

Because search engines tend to reward blogs in several ways, corporate and ecommerce sites ought to look at the possibility of adding one or more blogs. As Stephan Spencer underscores "SEO: Blogging Your Way To The Top", search engines’ ranking algorithms revolve around links, and the b...
Marketing & Advertising
SEO Report Card: Juvieshop.com

January 7, 2008 • Jeff Muendel

Juvie is a kid’s clothing store in Los Angeles, and it is balancing the hipness of Flash-based features (not particularly SEO-friendly) with the common sense of good textual content (always SEO-friendly) on the home page of its ecommerce site. The site focuses on hip, modern and stylish...
Marketing & Advertising
Google Knol Looks To Take On Wikipedia

January 2, 2008 • Jeff Muendel

Online reputation is an important part of any SEO campaign. It can drive traffic and promote links, and when a new opportunity arises for such reputation management, it should be explored sooner rather than later. A few weeks ago, Udi Manber, Google's vice president of engineering, ann...
Marketing & Advertising
SEO Report Card: Oreweb.ca

December 3, 2007 • Jeff Muendel

ORE stands for Office Resources and Equipment, and not surprisingly the website sells business office equipment. What is surprising about this Canadian company is the way its website is designed. It’s an interesting blueprint that uses JavaScript and frames to load pages into a single U...
Marketing & Advertising
If Website Is Broke, Don’t Go Broke Fixing It

November 28, 2007 • Jeff Muendel

Traffic down? Conversions starting to wane? It could be any number of SEO issues. Finding free online tools to hone search optimization for an ecommerce site can be tough. There are a lot of them out there, often promotional in nature, and they offer varying degrees of features and reli...
Marketing & Advertising
SEO Report Card: Back40books.com

November 7, 2007 • Jeff Muendel

According to the site’s “About Us” page, Back 40 Books is run by back-to-nature people and the books they sell on their site are predominantly focused on issues related to that lifestyle. It also sounds as if the website was put together by these same outdoor people with little help fro...
Conversion
Ecommerce Facebook Applications

November 5, 2007 • Jeff Muendel

Facebook.com — a company that less than a year ago looked like fools for not accepting Yahoo’s bid to purchase it — has become the powerhouse of social media websites. It’s been said that much of the success is due simply to Facebook being the latest in a string of recently-hip online s...
Link Building
SEO Report Card: Link Building Could Improve Strong Site

October 1, 2007 • Jeff Muendel

Candlesandsuch.com is a website run quite frugally by its two main proprietors. For a site that hasn’t had a lot of professional help with regard to search engine optimization, it possesses some positive SEO attributes. That’s not to say there aren’t issues, but some of the main facets ...
Marketing & Advertising
Baiting The Social Media Crowd

September 27, 2007 • Jeff Muendel

You may recall that Stephan Spencer (I am now taking over his two columns here at Practical Ecommerce) wrote about link baiting some months ago. To sum up his thoughts, inbound links are good. Search engines improve rankings of a given page or website based upon the number and quality o...

« Previous 1 2