Mary Weinstein
Mary Weinstein is an account manager for CPC Strategy, a comparison-shopping-engine consulting firm for ecommerce merchants. She enjoys learning and blogging about ecommerce, PPC, SEO, UX, social media, and CSEs, as well as related markets.
She also enjoys hiking, and participating in outdoor activities.
Find Mary on Twitter, @MerryWhy.
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Marketing & Advertising
Google Dynamic Remarketing in 8 Steps
August 20, 2013 • Mary Weinstein
Remarketing ads typically have a lower cost per acquisition, a higher click rate, and higher conversions than other forms of advertising. Google recently launched dynamic remarketing, where product names and ...
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Marketing & Advertising
Implementing Google’s New Data Feed Specifications
June 11, 2013 • Mary Weinstein
Google updated its data feed specifications in early May, requiring online merchants who sell through AdWords or Product Listing Ads to include additional product attributes in the data they send Google. This article will address commonly asked questions on Google's new data feed requi...
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Marketing & Advertising
3 Google Product Feed Mistakes
May 2, 2013 • Mary Weinstein
Google Shopping has provided a good return on investment for many merchants. To achieve even better performance and higher sales, merchants should focus on their Google product feeds. I addressed that last month, in "Google Shopping Feed: 3 Things You Should Be Doing." Your feed com...
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Marketing & Advertising
Google Shopping Feed: 3 Things You Should Be Doing
April 5, 2013 • Mary Weinstein
Editor's Note: We welcome Mary Weinstein as our newest contributor. She will address selling on comparison-shopping engines, marketplaces, and other channels. Weinstein is an account manager for CPC Strategy, a comparison shopping-engine consulting firm for ecommerce merchants. Her fi...
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