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    Mary Weinstein

    Mary Weinstein

    Mary Weinstein is an account manager for CPC Strategy, a comparison-shopping-engine consulting firm for ecommerce merchants. She enjoys learning and blogging about ecommerce, PPC, SEO, UX, social media, and CSEs, as well as related markets.

    She also enjoys hiking, and participating in outdoor activities.

    Find Mary on Twitter, @MerryWhy.

  • Marketing

    Google Dynamic Remarketing in 8 Steps

    Google Dynamic Remarketing
    August 20, 2013 •

    Remarketing ads typically have a lower cost per acquisition, a higher click rate, and higher conversions than other forms of advertising. Google recently launched dynamic remarketing, where product names and ... Read More »

  • Marketing

    Implementing Google’s New Data Feed Specifications

    June 11, 2013 •

    Google updated its data feed specifications in early May, requiring online merchants who sell through AdWords or Product Listing Ads to include additional product attributes in the data they send Google. This article will address commonly asked questions on Google's new data feed requi... Read More »

  • Marketing

    3 Google Product Feed Mistakes

    May 2, 2013 •

    Google Shopping has provided a good return on investment for many merchants. To achieve even better performance and higher sales, merchants should focus on their Google product feeds. I addressed that last month, in "Google Shopping Feed: 3 Things You Should Be Doing." Your feed com... Read More »

  • Marketing

    Google Shopping Feed: 3 Things You Should Be Doing

    April 5, 2013 •

    Editor's Note: We welcome Mary Weinstein as our newest contributor. She will address selling on comparison-shopping engines, marketplaces, and other channels. Weinstein is an account manager for CPC Strategy, a comparison shopping-engine consulting firm for ecommerce merchants. Her fi... Read More »