September 14, 2014 • Nik Rajpal
Google’s new AdSense for Shopping closely resembles a popular promotional product on Amazon: Product Ads.
For six years now, merchants could display products on Amazon that click back to a merchant’s... Read More »
Internet devices can greatly impact the profitability of your pay-per-click ad campaigns.
In this article, I’ll explain how to determine the profitability of PPC campaigns on specific devices. I’ll cite findings... Read More »
There’s a simple way to improve the aggregate performance of your pay-per-click advertising campaigns: Find areas of efficiency and invest in them. One way to do this is by focusing... Read More »