Nik Rajpal is vice president of client services for Exclusive Concepts, a leading ecommerce marketing firm, where he manages the methodologies and service teams for SEO, PPC, Google Shopping, CRO, email marketing, and strategy. His philosophies focus on maximizing profit by infusing consumer behavior and financial models into the sciences of online retail marketing.
Despite his trademark rasp, Nik Rajpal has been considered the voice of clarity in online retail marketing since 2008, gaining notoriety in the sciences of natural and paid search through his comprehensive webinar series.
Practical Ecommerce is an independent, family-owned, online magazine in Traverse City, Michigan, U.S. We are not affiliated with any ecommerce service, platform, or provider. Our mission is to publish honest, authoritative articles, commentary, seminars, and podcasts to help online merchants.