PEC Staff
Practical Ecommerce is a leading online magazine for ecommerce businesses. Its mission is to provide independent editorial and commentary to help merchants of all sizes.
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Conversion
Great Ideas for The Holidays: Part 1
November 26, 2008 • PEC Staff
For many merchants, the holiday season is the largest sales period of the year. In this “Great Ideas for the Holidays” series, we’ll be asking ecommerce experts for ideas to help online retailers. For this first installment, we’ve asked Massimo Arrigoni, CEO of Early Impact, which publ...
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Business
SellPoint CEO on Video and Its Impact On Conversion Rates
October 20, 2008 • PEC Staff
The use of video and rich media can enhance an ecommerce site. SellPoint is a firm that provides video and rich media (for free) to ecommerce merchants and we’ve asked ...
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Business
TopTenWholesale.com CEO On Vertical-Search PPC Opportunities
October 12, 2008 • PEC Staff
Many ecommerce merchants run pay-per-click ad campaigns on the major search engines. But Jason Prescott, CEO of Toptenwholesale.com, argues that merchants can obtain a higher return-on-investment by advertising on specialized ...
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Business
RatePoint CEO On Reputation Management
September 22, 2008 • PEC Staff
With the existence of social networking and consumer review sites, disgruntled customers can post negative comments about an ecommerce merchant and cause lasting harm. Neal Creighton is CEO of RatePoint,
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Marketing & Advertising
Cleverbridge VP On Selling Digital Products
September 5, 2008 • PEC Staff
Craig Vodnik is vice president, North America, for Cleverbridge, an ecommerce platform that helps online merchants sell software, music and other digital products. Vodnik joins Practical eCommerce’s Kerry Murdock,
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Design & Development
Comodo CEO On EV SSLs, Site Seals
August 30, 2008 • PEC Staff
Melih Abdulhayoglu is founder and CEO of Comodo, a firm that provides Internet-security and fraud prevention services to ecommerce and other web-based firms. Adulhayoglu received in 2008 an Ernest &
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Business
Enquisite’s Dan Robbins
July 28, 2008 • PEC Staff
Dan Robbins is Vice President of Marketing at Enquisite, a search analytics company that follows customers from search to conversion. He joins Practical eCommerce Publisher Kerry Murdock to discuss Enquisite ...
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Conversion
Improving Your Website’s Yahoo! Quality Index Score
July 15, 2008 • PEC Staff
Most pay-per-click advertisers are familiar by now with concept of the PPC Quality Score. Advertisers running on the major search engines may think that the variables that Google looks at are the same as those at Yahoo!. Both Google’s Quality Score and Yahoo!’s Quality Index aim to prov...
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Business
ICANN Exec On The new Top-level Domains
July 11, 2008 • PEC Staff
The Internet Corporation for Assigned Name and Numbers, or ICANN, coordinates the domain name system globally. These tasks involve ensuring the domain name system functions properly and that individuals and companies can easily obtain and use domain names for their lawful purposes. Rec...
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Business
Keirsun Scott, Social Media Director For OneUpWeb
June 25, 2008 • PEC Staff
Keirsun Scott is Social Media Director for OneUpWeb, an online marketing consulting company. He joins Practical eCommerce Publisher Kerry Murdock to discuss the benefits of social media for ecommerce merchants,
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Business
Amit Das Discusses Virtual eCommerce Trade Show
June 19, 2008 • PEC Staff
Amit Das, Managing Director for the U.S. division of Worldwide Business Research, speaks with Practical eCommerce Publisher Kerry Murdock about the upcoming virtual ecommerce trade show, eTailXpo.
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Business
Bloglist: Steve Delgado With Arial Software
June 17, 2008 • PEC Staff
Name: Steve Delgado, Marketing Director Company: Arial Software In Bloglist, we ask ecommerce professionals to identify their favorite blogs. For this installment, we asked Steve Delgado, Marketing Director of Arial Software, a company that produces email marketing software and solu...
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Business
Freelance Journalist, Jim Rue, Discusses The Annual Book Expo
June 12, 2008 • PEC Staff
Jim Rue is a freelance and technology journalists, and recently attended the Annual Book Expo. He speaks with Practical eCommerce Publisher, Kerry Murdock, about the migration of content delivery to ...
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Business
Jody Hartwig Of Netconcepts On Microsoft’s Live Search Cashback
June 5, 2008 • PEC Staff
Jody Hartwig is the Vice President of eBusiness at Netconcepts, a company specializing in natural search marketing and ecommerce. She joins Practical eCommerce Publisher Kerry Murdock to discuss Microsoft’s new ...
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Design & Development
Quick Query: Credit Card Expert Stresses Integrity
June 2, 2008 • PEC Staff
Virtually every ecommerce merchant processes credit card payments. We asked Michael Shatz, publisher of The Merchant’s Guide, a resource to help merchants understand credit card processing issues (at Themerchantsguide.com), to share his views on choices merchants must face when deciding...
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Business
Lessons Learned: Scanpancookware.com Owner Allan Regenbaum
May 12, 2008 • PEC Staff
"Lessons Learned" is an occasional series where we ask seasoned ecommerce professionals about their mistakes and successes. For this installment, we've asked Allan Regenbaum, owner of Keylan, Inc., a company that sells cookware, coffee machines and fitness products online. Keylan, Inc. ...
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Business
Damon Schechter, CEO and Founder of Shipwire
May 9, 2008 • PEC Staff
Damon Schechter is CEO and Founder of Shipwire, a shipping and storage solution for ecommerce merchants. He joins Practical eCommerce Publisher Kerry Murdock to discuss Shipwire and how it can ...
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Business
Jason Keenan, Media Advisor with ICANN
May 2, 2008 • PEC Staff
Jason Keenan is the Media Advisor with ICANN, the Internet Corporation for Assigned Name and Numbers, which regulates domain names globally. ICANN was created in 1998 to perform various Internet ...
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Business
Saatchi-gallery.uk.co Promotes Art And Artists
May 1, 2008 • PEC Staff
In 1973 advertising executive Charles Saatchi bought his first painting. It was a realist work that depicted suburban houses. He’s since been called the world’s most voracious collector of contemporary art. In 1985, he opened his own gallery, The Saatchi Gallery. In 2006, the gallery la...
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Design & Development
PCI Compliance Is “Industry Self-Regulation”
April 28, 2008 • PEC Staff
The major credit card companies, Visa, MasterCard, Discover and American Express, have collaborated on minimum payment-processing security requirements. These requirements make up the Payment Card Industry Data Security Standard (PCI DSS). Merchants and merchant account providers who wo...
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Business
Rhett McNulty, Chief Operating Officer of ShopIt
April 25, 2008 • PEC Staff
Rhett McNulty is Chief Operating Officer for ShopIt, a social networking sales application for ecommerce merchants. He joins Practical eCommerce's Kerry Murdock to discuss ShopIt and the value of social ...
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Fraud Prevention
Interview: Authorize.Net President On Fraud Prevention
April 23, 2008 • PEC Staff
Authorize.Net, a CyberSource Solution, is a leading payment gateway company with many years experience in combating credit card fraud. We asked Roy Banks, President of Authorize.Net, about common errors that merchants make with fraud prevention. PeC: What's the biggest fraud-prevention...
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Business
Michael Stebbins, CEO and Co-founder of MarketMotive
April 11, 2008 • PEC Staff
MarketMotive CEO and Co-founder Michael Stebbins joins Practical eCommerce’s Kerry Murdock to discuss MarketMotive’s subscription-based consulting, lessons and strategy help for ecommerce merchants.
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Business
Lessons Learned: Wetsuitwearhouse.com's Moleskie
April 9, 2008 • PEC Staff
"Lessons Learned" is an occasional series where we ask seasoned ecommerce professionals about their mistakes and successes. For this installment, we've asked Chris Moleskie, owner and president of Wetsuit Wearhouse, Inc., a Hagerstown, Md.-based online retailer of wetsuits and accessori...
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Business
Quick Query: PayPal Exec On Payment Disputes
April 7, 2008 • PEC Staff
Many ecommerce merchants allow customers to pay for their products using PayPal, the popular payment service that's owned by eBay. But some of these merchants say PayPal unfairly sides with customers if the customers dispute legitimate purchases. We asked Colin Rule, PayPal's Director o...
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Fraud Prevention
Field Test: Fraud Prevention, Part 3 of 3
March 31, 2008 • PEC Staff
In Field Test, Practical eCommerce gathered ten seasoned ecommerce merchants and asked each of them the same questions around a given topic. This month’s topic is fraud prevention. The participating ecommerce merchants are: Dave Norris, House of Antique Hardware; Chris Stump, Only Hamm...
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Business
Interview: ICANN Official On The Domain Name Infrastructure
March 26, 2008 • PEC Staff
The Internet Corporation for Assigned Name and Numbers, or ICANN, coordinates the domain name system globally. ICANN was created in 1998 to perform various Internet administrative tasks previously done by a range of bodies including universities, private companies and the U.S. governme...
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Business
Vertus President and CEO James Carr-Jones
March 26, 2008 • PEC Staff
Carr-Jones and Kerry Murdock talk about Bling! It, Vertus’ new photo-editing software designed to improve product photos.
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Business
Bloglist: Eric Leuenberger
March 24, 2008 • PEC Staff
Name: Eric Leuenberger, Owner Company: Enhanced Concepts, Inc. In Bloglist, we ask ecommerce professionals to identify their favorite blogs. For this installment, we asked Eric Leuenberger, ecommerce conversion expert and owner of Enhanced Concepts, Inc. Entrepreneurs-journey.com T...
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Fraud Prevention
Field Test: Fraud Prevention, Part 2 of 3
March 24, 2008 • PEC Staff
In Field Test, Practical eCommerce gathered ten seasoned ecommerce merchants and asked each of them the same questions around a given topic. This month’s topic is fraud prevention. The participating ecommerce merchants are: Dave Norris, House of Antique Hardware; Chris Stump, Only Hamm...
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