PEC Staff - Practical Ecommerce - Page 22 of 28

Articles by: PEC Staff

PEC Staff

PEC Staff

Practical Ecommerce is a leading online magazine for ecommerce businesses. Its mission is to provide independent editorial and commentary to help merchants of all sizes.

Business
Seven Insurance Issues For Merchants

March 26, 2007 • PEC Staff

When an ecommerce business begins to grow, new risks mount and site owners should examine insurance options. Finding an insurance agent who understands the challenges of online business has been tough for many e-business owners. Only recently have insurance options become available. On...
Business
Digital Assets: What Are They, And How Are They Sold?

March 20, 2007 • PEC Staff

Digital assets, often called digital content, are products that can be consumed via an electronic handheld device or used online. The forms digital assets take vary greatly. Digital content might be auditory, such as a song (Apple's iTunes) or ring tone for your cell phone; it can incl...
Business
Quick Query: Selling Digital Content Via Major Retailers

March 19, 2007 • PEC Staff

Karl Hirsch is the CEO of Protexis (Protexis.com), a company that links retail outlets with companies wanting to sell digital content such as software, music, video, e-books and other digital products. PeC: What does Protexis do? Hirsch: We help publishers of digital content sell and f...
Business
Setting A Value For An Ecommerce Business

March 19, 2007 • PEC Staff

How much is my business worth? It’s a question most entrepreneurs eventually ask, and online merchants are no different. They want to know the enterprise they’ve invested in and continually work to build will have real value if they ever choose to sell. The good news is that profitabl...
Business
Like.com Offers A Different Way To Find, Sell Products

March 16, 2007 • PEC Staff

Munjal Shah is the CEO and co-founder of Riya, the company that owns and operates Like.com, the photo-likeness search engine. PeC: What differentiates Like from the many other search engines available? Shah: "Like is the only search engine that lets you search by photo. With every o...
Business
Finding Financing For Ecommerce Businesses

March 14, 2007 • PEC Staff

All online business owners have something they feel passionate about; what most of them don't have is unlimited capital to get the site off the ground and firmly in the black. The founders of Abondanteliving.com — Marlin and Laurie Detweiler and Jim and Debi Long — are no different. Th...
Business
Online Start-up Faces SEO Challenge

March 12, 2007 • PEC Staff

MOTIF Modern Living operates a unique contemporary furniture outlet just 10 minutes south of downtown Austin, Texas. The loft-like brick-and-mortar store features beautifully designed contemporary home furnishings. To expand its reach beyond Texas' borders, MOTIF has launched a website ...
Business
Marketing Tips From Marketing’s Sherpa

March 12, 2007 • PEC Staff

Anne Holland launched MarketingSherpa from a bedroom in her home in 2000. Seven years and 700 case studies later, MarketingSherpa is regarded as a leading source for marketing research. The company researches and publishes real-life case studies, practical marketing tips and benchmark ...
Conversion
Usability Report Card: Delsol.com

March 8, 2007 • PEC Staff

This month we review DelSol.com, the online store for the manufacturer of color-changing apparel and accessories. All items sold by Del Sol change color when exposed to sunlight, and this influences everything about the brand, including the website. Del Sol's website has a laid-back de...
Business
Wsieworks.com’s Chuck Bankoff: Hiring A Web Developer

March 6, 2007 • PEC Staff

Chuck Bankoff, director of web services for web design firm Wsieworks.com, provides tips on what questions should be asked by merchants when they are hiring a website designer. Bankoff also ...
Staffing
Tips To Hire The Right Website Designer

March 5, 2007 • PEC Staff

Websites don't just build themselves. The conundrum for the small business owner is that there is a host of choices as you establish an online presence. The decisions are important: They'll determine the online business activity that comes with the new sales channel and, of course, the ...
Business
The Basics of Importing Products From Overseas

March 4, 2007 • PEC Staff

Everyone knows there are great deals to be found overseas — items that can be picked up for a fraction of the cost. But what most people don’t realize is that almost everything they’re buying domestically was already imported. They’re just paying a mark-up cost to the middleman who did ...
Business
Bloglist: From Merchant Accounts to Help With Usability

March 4, 2007 • PEC Staff

In Bloglist, we ask an online professional to identify his/her favorite blogs. This feature highlights some of the most interesting resources in the blogosphere. This month, we've ask Jamie Estep, online operations director for Merchantequip.com. Name: Jamie Estep Title: Online Opera...
Business
How To Navigate The War On Spam

February 28, 2007 • PEC Staff

Business owners face a unique dilemma when it comes to managing their email. On one hand, email communication is vital for promoting goods and services to customers. On the other, business owners are no different than individual email users in that their inboxes are susceptible to mound...
Business
Errors Made By Ecommerce Site Owners

February 28, 2007 • PEC Staff

Ecommerce owners do a lot of trial-and-error work on their way to building a successful operation. Along the way to success, it often becomes clear that the road could have been less rocky if a few things were done differently. Hindsight is often painfully clear. Several ecommerce owner...
Business
Windows Vista — Upgrade Now or Later?

February 23, 2007 • PEC Staff

More than 10 years ago, I sat in front of my TV in rapt excitement as I watched a promotion for Windows 95 and heard the Rolling Stones sing "Start Me Up!" As the magical on-screen mouse clicked a "Start" button, I believed the promise that my computer world was about to change forever....
Business
How To Find Products To Sell For Your Online Operation

February 21, 2007 • PEC Staff

If you want to know how to succeed at something, it's a good idea to talk to someone who already has. Renowned eBay powerseller Skip McGrath offers some helpful insights on how you can find product sources for your online business. Once you've determined what you're selling, where do yo...
Design & Development
Payment Options For International Sales

February 21, 2007 • PEC Staff

Cross-border sales can help businesses reach new types of consumers and new levels of profitability. Small online businesses must determine what payment options are available in order to successfully operate across international borders. Once in place, these options can be a powerful to...
Business
Does Your Site Need A Makeover From Ecommerce Pros?

February 20, 2007 • PEC Staff

Sign up today! Practical eCommerce is assembling a team of ecommerce professionals to review one website's key elements. A group of experts will evaluate one site on design, SEO, merchandising, fraud protection, conversion and more. If you want your site "adopted" by the p...
Conversion
Google Is Keeping Score Of Your Keywords

February 14, 2007 • PEC Staff

It's one of the topics that floats to the top in the search marketing world and generates intense discussion — even though no one knows exactly what it means: "Quality Score." In the usual, Google AdWords sense, Quality Score is the measurement of several variables, such as keyword clic...
Conversion
Are 1-800 Numbers And Live Chat Important?

February 14, 2007 • PEC Staff

As online shopping matures, merchants must avoid the tendency to be complacent in their merchandising efforts. Here are five ways merchants can truly innovate in the coming year. In the end, there is one point all five recommendations have in common and that is "listening to the custome...
Fraud Prevention
Three Basic Steps Can Curb Credit Card Fraud

February 7, 2007 • PEC Staff

A loss of $15,000 in diamonds during the height of the Christmas-buying frenzy would be enough to make most people sing the holiday blues. Not Pat Coughlin. Coughlin has owned and operated American Diamond Importers, an independent brick-and-mortar jewelry store in St. Clair, Mich., fo...
Business
Peapod.com’s Thomas Parkinson (part 1)

February 5, 2007 • PEC Staff

It takes a special type of visionary to create an entirely new marketplace. Thomas Parkinson and his brother Andrew launched online grocer Peapod in the late 1980s. As pioneers in ...
Business
Peapod.com’s Thomas Parkinson (part 2)

February 5, 2007 • PEC Staff

It takes a special type of visionary to create an entirely new marketplace. Thomas Parkinson and his brother Andrew launched online grocer Peapod in the late 1980s. As pioneers in ...
Business
High Performer Series: Organize.com

January 31, 2007 • PEC Staff

Organize.com began in 1998 in Riverside, Calif., as Organize Everything — one convenient place to shop for storage and organization solutions. For those who have a garage or closet in need of some serious organizational help, Organize.com features a full slate of organizational products...
Fraud Prevention
Don’t Let Selling Internationally Scare You

January 31, 2007 • PEC Staff

Matt Alper launched Copshoes.com three years ago from his living room in San Antonio, Texas. His idea was to sell specialized shoes and boots to police, firemen and security personnel. Now, three years later, he’s moved into his own warehouse, he has 11 employees and 10 percent of his t...
Conversion
Usability Report Card: Quelobjet.com

January 30, 2007 • PEC Staff

For this month's edition of the Usability Report Card we have chosen Quel Objet, a site specializing in French products for the home. Quel Objet means "What a thing!" according to the site's "about us" page, and the site's design shares the same funky vibe as its name. Quel Objet doesn...
Business
High Performer Series: Doversaddlery.com

January 29, 2007 • PEC Staff

Former Olympians and United States Equestrian team members Jim and David Powers established Dover Saddlery because they felt riders in New England would appreciate a saddlery shop dedicated to providing a broad selection of the best tack available. Three decades later, it's clear to see...
Business
Site Owners Describe Changes for 2007

January 29, 2007 • PEC Staff

Dan Wickwares, Buyer/Webmaster WEBSITE: Wickswares.com SELLS: Candle, bath, body and soap-making supplies ANSWER: Our growth for the last four years has been by word-of-mouth. We will be implementing a monthly newsletter using oemPro software and following up on all web hits with a per...
Business
High Performer Series: Beautiesltd.com

January 24, 2007 • PEC Staff

It was supposed to be a quiet, part-time business to give a couple of prospective retirees something to do. Fifteen years later, Bill Kenerson and Deb Venman have created a beehive of activity creating bow ties, ascots, cummerbunds, scarves and pocket squares. What started as a mailing...

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