Richard Kerr
Richard Kerr is a usability consultant with Optimal Usability, a New Zealand-based usability consulting firm.
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Conversion
Usability Report Card: Ceriellofinefoods.com
January 30, 2008 • Richard Kerr
Joseph Malewicki, the owner of Ceriello Fine Foods, has been an avid reader of Practical eCommerce since its inception. He sells specialty Italian foods at Ceriellofinefoods.com and, when requesting a site-grade, said, “I think I’ve nailed down the info in past issues about usability an...
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Conversion
Usability Report Card: Accepted.com
December 19, 2007 • Richard Kerr
Accepted.com is an admissions consulting and application editing service website. It has requested this usability site grade. Home Page Clarity To ensure credibility and trust, sites that gather customer information should include a “Privacy Policy.” Accepted.com has a link to its a...
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Conversion
Usability Report Card: Lucky-devil.com
November 20, 2007 • Richard Kerr
Lucky-devil.com’s tag line succinctly states its purpose: “Presents for Kiwis in the UK and NZ” (Kiwis being the nickname for New Zealanders, not the fruit). The site “soft launched” at the start of October before its official launch on Nov. 1, and the owners are committed to making as ...
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Conversion
Usability Report Card: Babyplanetboutique.com
September 26, 2007 • Richard Kerr
Canadian-based Babyplanetboutique.com strives to provide parents with unique, useful baby products at affordable prices. The site’s owner Danielle Burgi is a nominee for Savvymom Mompreneur of the Year. An impending upgrade to the site, coupled with a new shopping cart system, which wil...
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Conversion
Usability Report Card: Arenaflowers.com
August 17, 2007 • Richard Kerr
Arenaflowers.com is a United Kingdom based website that primarily sells fresh flowers. On the verge of its one year anniversary, the ebusiness wanted to get an external perspective on how its website was doing. Homepage Clarity Arena Flowers’ home page does a good job of stating its...
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Conversion
Usability Report Card: Make These Tweaks Before Growth Occurs
August 8, 2007 • Richard Kerr
Artistream.com was formed to expand the artistic markets and opportunities for Native Americans and has ambitious expansion plans for itself. Currently, Artistream.com is a fairly basic website that lists all the prints and sculptures the artists have available for sale. The site was ch...
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Conversion
Usability Report Card: Acihoist.com
July 18, 2007 • Richard Kerr
Alan Gonzalez at ACI Hoist & Crane, Inc. recently inherited the responsibilities for the company's website, Acihoist.com, and its ecommerce push. He is in the early stages of improving the site's navigation and content, but asked for a site review. Gonzales said the plan is “to do a...
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Conversion
Critique Part Five: Customer Experience & Usability
June 6, 2007 • Richard Kerr
The Problem: A blob of home-page text greets the consumer. The Fix: The home page could be improved by relocating its long introduction to either the bottom of the page or, preferably, to the "about us" section. This would free up enough space to display twice as many products as those...
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