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    Rodney Hess

    Rodney Hess

    Rodney is the online marketing strategist for BBR Creative, an advertising agency located in Lafayette, La., specializing in social media, search engine optimization, and pay-per-click advertising.

    Rodney is a dynamic speaker, and appeared on panels at Search Marketing Expo West (2011-2012) and the 2014 Healthcare Internet Conference. His work has also been featured on Mashable and Search Engine Land.

    Connect with Rodney via email at or LinkedIn.

  • Marketing

    Understanding Facebook Page Insights: Part 2

    February 17, 2016 •

    In "Part 1" of my guide to Facebook Page Insights, I detailed the data available in the overview, likes, and reach sections. This article — "Part 2" — covers page views, posts, videos, and people Read More »

  • Marketing

    Understanding Facebook Page Insights: Part 1

    January 27, 2016 •

    Facebook Page Insights is an essential tool for monitoring and evaluating your Facebook marketing efforts. There are many other online tools that provide deeper analytics and surveillance solutions, but Facebook Insights gives a basic rundown of how your page, its posts, and even those of your competitors, are performing Read More »

  • Marketing

    Changes to Google Plus: What You Need to Know

    December 31, 2015 •

    Google has had many failed experiments in the past, such as Buzz, Wave, and, more recently, Google Glass. However, the search giant shows no signs of giving up on its attempt to compete in the social networking sphere, via Google Plus Read More »

  • Marketing

    Social Media Marketing: 11 Free Guides and Ebooks

    November 4, 2015 •

    I love free guides and ebooks on the topic of social media marketing. I have an entire Google Drive folder full of them that I update consistently and share with my team. Here are 11 of my favorites, to share with you Read More »

  • Marketing

    How to Deal with Negative Comments on Facebook

    July 28, 2015 •

    Every small business that participates in social media must be prepared to handle customer service issues from time-to-time. Customers may leave negative comments or reviews about your company, products, or services on occasion, which can be a good thing. It gives you the opportunity to show your followers that you take customer service — and their complaints — seriously Read More »

  • Marketing

    Facebook Advertising: A Case Study

    July 3, 2015 •

    Facebook advertising is nearly essential to the success of any small business's social media marketing efforts. This case study, from a long-standing client, helps prove the point Read More »

  • Marketing

    9 Essential Tools for Instagram Marketing

    June 23, 2015 •

    Instagram has quickly become one of the best social media marketing platforms for small businesses, to increase awareness and build engagement. A recent Forrester study found that brands on Instagram see an average engagement rate of 4.21 percent Read More »

  • Marketing

    Creative Uses of Facebook Carousel Ads, by Industry

    June 10, 2015 •

    Carousel link ads, introduced by Facebook last year, allow a business to display multiple images and links within a single ad. According to Facebook, “When comparing carousel link ads to standard link ads, advertisers saw a 30 to 50 percent decrease in cost per acquisition and a 20 to 30 percent decrease in cost per click.” Read More »

  • Marketing

    Pros, Cons of Facebook Local Awareness Ads

    March 26, 2015 •

    These days, advertising is almost a necessity when promoting your small business on Facebook. In 2013, the average organic reach of a business page’s post was anywhere between 12 to 16 percent of its total audience — a number that has decreased steadily ever since. A 2014 report from Social@Oglivy found that the number is now closer to six percent Read More »