Rodney Hess
Rodney Hess is vice president of Rally Marketing, a marketing agency in Lafayette, La., specializing in social media, search engine optimization, and pay-per-click advertising.
Rodney is a dynamic speaker. He has appeared on panels at Search Marketing Expo West (2011-2012) and the 2014 Healthcare Internet Conference. His work has been featured on Mashable and Search Engine Land.
Connect with Rodney via email at rodney@rallymarketing.com or LinkedIn.
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Marketing & Advertising
Understanding Facebook Page Insights: Part 2
February 17, 2016 • Rodney Hess
In "Part 1" of my guide to Facebook Page Insights, I detailed the data available in the overview, likes, and reach sections. This article — "Part 2" — covers page views, posts, videos, and people.
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Marketing & Advertising
Understanding Facebook Page Insights: Part 1
January 27, 2016 • Rodney Hess
Facebook Page Insights is an essential tool for monitoring and evaluating your Facebook marketing efforts. There are many other online tools that provide deeper analytics and surveillance solutions, but Facebook Insights gives a basic rundown of how your page, its posts, and even those of your competitors, are performing.
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Marketing & Advertising
Changes to Google Plus: What You Need to Know
December 31, 2015 • Rodney Hess
Google has had many failed experiments in the past, such as Buzz, Wave, and, more recently, Google Glass. However, the search giant shows no signs of giving up on its attempt to compete in the social networking sphere, via Google Plus.
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Marketing & Advertising
Social Media Marketing: 11 Free Guides and Ebooks
November 4, 2015 • Rodney Hess
I love free guides and ebooks on the topic of social media marketing. I have an entire Google Drive folder full of them that I update consistently and share with my team. Here are 11 of my favorites, to share with you.
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Marketing & Advertising
How to Deal with Negative Comments on Facebook
July 28, 2015 • Rodney Hess
Every small business that participates in social media must be prepared to handle customer service issues from time-to-time. Customers may leave negative comments or reviews about your company, products, or services on occasion, which can be a good thing. It gives you the opportunity to show your followers that you take customer service — and their complaints — seriously.
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Marketing & Advertising
Facebook Advertising: A Case Study
July 3, 2015 • Rodney Hess
Facebook advertising is nearly essential to the success of any small business's social media marketing efforts. This case study, from a long-standing client, helps prove the point.
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Marketing & Advertising
9 Essential Tools for Instagram Marketing
June 23, 2015 • Rodney Hess
Instagram has quickly become one of the best social media marketing platforms for small businesses, to increase awareness and build engagement. A recent Forrester study found that brands on Instagram see an average engagement rate of 4.21 percent.
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Marketing & Advertising
Creative Uses of Facebook Carousel Ads, by Industry
June 10, 2015 • Rodney Hess
Carousel link ads, introduced by Facebook last year, allow a business to display multiple images and links within a single ad. According to Facebook, “When comparing carousel link ads to standard link ads, advertisers saw a 30 to 50 percent decrease in cost per acquisition and a 20 to 30 percent decrease in cost per click.”
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Local Business
Pros, Cons of Facebook Local Awareness Ads
March 26, 2015 • Rodney Hess
These days, advertising is almost a necessity when promoting your small business on Facebook. In 2013, the average organic reach of a business page’s post was anywhere between 12 to 16 percent of its total audience — a number that has decreased steadily ever since. A 2014 report from Social@Oglivy found that the number is now closer to six percent.
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