Sharon Mostyn
Sharon Mostyn has more than 25 years of experience in traditional and online marketing. As CMO of Creativation Marketing, a Google Partner certified company, Sharon's insights integrate marketing best practices with individually-tested experience. She can also be found speaking on the topics of analytics, email, social media, and digital marketing.
Follow Sharon on Twitter and SlideShare, or join her as she moderates #SMChat, a social media chat on Twitter, held Wednesdays at 1 p.m. eastern.
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Conversion
Understanding Google Analytics Attribution Models
February 4, 2016 • Sharon Mostyn
Does everyone who comes to your site complete the sale on the first visit? Look at the Google Analytics Path Length report in the Multi-Channel Funnels report. Is “1” the only path length shown? If your answered "no" to either of these questions, then you need to know about Google Analytics attribution models.
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Design & Development
Google Analytics: How to Create Dashboard Overviews
January 7, 2016 • Sharon Mostyn
Dashboards provide an efficient way to review your Google Analytics data. By combining relevant data into a dashboard, you can quickly and easily make determinations about your website's performance.
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Conversion
Google Analytics: How to Use Custom Campaign URL Tagging
November 5, 2015 • Sharon Mostyn
For traffic types other than Direct and Organic, Google Analytics lets you track visitors to your website using Custom Campaign URL Tagging, a feature that enables you to add custom parameters to URLs used in web-based or email ad campaigns.
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Analytics & Data
Google Analytics: 7 Important Audience Metrics to Track
June 26, 2015 • Sharon Mostyn
The Audience section of the Google Analytics dashboard contains metrics that can help you track website traffic, see the number of pages viewed, and estimate audience interest in your content.
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