Page 280 – Practical Ecommerce

Category

Conversion
The 4 Ps of Marketing as Part of Your Internet Marketing Plan

May 2, 2000 • Dr. Ralph F. Wilson

If you've studied marketing in the 40+ years since E. Jerome McCarthy originally wrote his classic Basic Marketing, then you're familiar with the "4 Ps of Marketing."
Design & Development
Setting Newsletter Ad Rates

March 15, 2000 • Dr. Ralph F. Wilson

"How much should I charge for ads in my e-mail newsletter, especially a narrowly-targeted newsletter where it's pretty obvious who the interested advertisers would be." -- Charlie Darling
Conversion
Doing a SWOT Analysis for Your Internet Marketing Plan

March 14, 2000 • Dr. Ralph F. Wilson

Restaurants ought to make bigger napkins since some of the most productive business ideas seem to come to mind over a meal. The SWOT analysis technique lends itself to napkin planning and snapshot insights.
Email & Text Marketing
A Simple Way to Format HTML E-Mail Newsletters

January 1, 2000 • Dr. Ralph F. Wilson

I hesitate to provide a guide to formatting HTML e-mail for one reason: there's little else about this on the Web, and the article is likely to produce a torrent of phone calls and e-mail inquiring about further details.
Conversion
Dot.Com Countdown: 7 Steps to E-Business Launch

December 13, 1999 • Dr. Ralph F. Wilson

Planning to start a new online business? I'm in the process myself, and thought it might be instructive to talk you through the seven steps necessary to launch an e-business. Since we're talking about a launch, we'll begin our countdown with step seven and end with the blast off.
Conversion
Review: Why We Buy – The Science of Shopping

November 15, 1999 • Dr. Ralph F. Wilson

The man is studying a narrow segment of modern anthropology, the science of shopping. The fieldwork methods are adapted from those of environmental psychology, Underhill's field when he began studying shopper behaviors 20 years ago for major retail chains.
Influencers & Affiliates
How Does an Affiliate Program Work?

October 1, 1999 • Dr. Ralph F. Wilson

Editor’s Note: This article was originally published by Web Marketing Today. Practical Ecommerce acquired Web Marketing Today in 2012. In 2016, we merged the two sites, leaving Practical Ecommerce as ...
Analytics & Data
Collecting Data from Your Website Visitors

July 1, 1998 • Dr. Ralph F. Wilson

To succeed, a small business website must be a carefully targeted, wisely designed, pay-its-own-way tool which adds to the bottom line. To achieve this you need to ask: What is the purpose of our Web site?
Conversion
What Is the Purpose of Your Web Site?

February 8, 1996 • Dr. Ralph F. Wilson

To succeed, a small business website must be a carefully targeted, wisely designed, pay-its-own-way tool which adds to the bottom line. To achieve this you need to ask: What is the purpose of our Web site?
Marketing & Advertising
How to Attract Visitors to Your Web Site

May 14, 1995 • Dr. Ralph F. Wilson

Too many marketers work on the if-you-build-it-they-will-come model. They won't. Once you build a Web site you must give them a reason to come.