Management & Finance

March 2021 Top 10: Our Most Popular Posts

Since 2005, we’ve published thousands of articles, podcasts, and webinars to help ecommerce merchants. What follows are the 10 most popular articles that we published in March 2021. Articles from early in the month are more likely to make the list than later ones.

Will Social Commerce Disrupt Retail in U.S., Europe?

Social commerce in China combines content, chat, live streaming, and sharing with in-app retail purchases, obliterating the distinctions between social media networks and online stores. China’s style of ecommerce is so successful it has the potential to disrupt retail in the U.S. and Europe. Read more…

Changes to Google Ads Impact Campaign Setup

Google has recently announced three changes that will force advertisers to rethink how they set up campaigns. The changes are: broad match modifier moving to phrase match, responsive search ads becoming the default ad type, the decision to not create alternative tracking identifiers. Read more…

5 Content Marketing Ideas for April 2021

Content marketing is the act of creating content to attract and retain prospects. Opportunities abound in April 2021, with topics as diverse as the Pony Express, National Beer Day, Arbor Day, and TikTok. Read more…

Sustainable Packaging Drives Customer Loyalty

How merchants pack online orders makes a difference. One needn’t look any further than Apple’s product packaging to understand the cherished tradition of unboxing. But packing materials are as important as the overall appearance. More than half of U.S. consumers are concerned about the environmental impact. Read more…

15 Easy-to-use Logo Makers

A logo represents your store, your company, and your mission. A good logo stands out and builds trust. Here is a list of logo makers and design tools. All of these are inexpensive and easy-to-use. Read more…

11 New Ecommerce Books for Spring 2021

Here’s a batch of new ecommerce books for your spring reading list. There are titles on branding, social media marketing, cross-border selling, podcasting, customer experience, transacting on Amazon and Shopify, and selling your business. Read more…

Ecommerce Product Releases: March 1, 2021

Here is a list of product releases and updates for late February from companies that offer services to online merchants. There are updates on live stream shopping, email marketing, managed hosting, and artificial intelligence-powered voice assistance. Read more…

Walmart Expands Marketplace, Challenging Amazon

Walmart’s U.S. ecommerce sales in the last quarter of 2020 increased by 69 percent year-over-year while its total sales grew only 7.3 percent. The message is clear: future growth will depend on ecommerce. Read more…

Will AI for Ecommerce Go Mainstream in 2021?

Buzzwords such as “personalization” and “artificial intelligence” have been around ecommerce for years. But could 2021 be the year these technologies go mainstream? Some industry participants believe so. Read more…

You Can’t Solve Accessibility with 1 Line of Code

Accessibility overlays are third-party web scripts that alter the user experience. Providers of overlays sometimes claim that installing their script will prevent lawsuits in the U.S. under the Americans with Disabilities Act. Let me be blunt: these products will not protect you from lawsuits or necessarily help visitors with accessibility needs. Read more…

PEC Staff

PEC Staff

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