November 2018 Top 10: Our Most Popular Posts

What follows are the most popular articles that we published in November 2018, recognizing that articles published earlier in the month are more likely to make the list than later ones.

5 Ecommerce Marketing Trends to Watch in 2019

The way you market your ecommerce business today may not work tomorrow. This is true for all marketing and all time. Companies should watch important marketing trends — adapting and experimenting to discover what forms provide the best return. Read Article…

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20 Modern, Clean Ecommerce Sites, for Inspiration

A clean, modern design can be effective for an ecommerce store. It prevents shoppers from being overwhelmed with excessive content, confusing menus, and aggressive sales promotions — allowing stores to create sales through a focus on products. Read Article…

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Alibaba’s 2018 Singles Day: Record Sales, Slower Growth

Despite concerns about a slowing Chinese economy and the effects of the trade war with the United States, Alibaba’s tenth Singles Day event this past Sunday again set a 24-hour sales record. Read Article…

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SEO: Why Is Metadata Important?

It’s critical that ecommerce marketers understand the metadata that drives search engine optimization. Without metadata, we weaken our ability to demonstrate relevance to search engines. Read Article…

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How to Audit Google Analytics Data, for Ecommerce

Data from Google Analytics helps ecommerce merchants make key decisions. But that assumes the data is accurate. In this post, I’ll provide instructions for conducting a Google Analytics audit to confirm the accuracy of the data or identify potential errors. Read Article…

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Top 10 Email Marketing Metrics for Ecommerce

Key email metrics have changed over the years. Many subscribers now receive and respond to email on their smartphones. It has altered multiple aspects of email marketing — content, subject lines, pre-headers, and more. Read Article…

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5 Content Marketing Ideas for December 2018

Connect with potential customers in December 2018 with humor, a history of eggnog, and holiday happenings. Content marketing is the act of creating, publishing, and distributing content such as articles or videos with the goal of attracting, engaging, and retaining customers. Read Article…

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8 Content Tips to Drive Organic Search Traffic

Content marketing can drive natural search performance. Shoppers engage with the content and share it via social media and on their own sites. Or so we hope. Read Article…

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Sales Report: 2018 Thanksgiving, Black Friday, Cyber Monday

Consumers embraced 2018 online holiday shopping with gusto starting on Thanksgiving Day and culminating on Cyber Monday, which became the highest U.S. ecommerce sales day in history with $7.9 billion in revenue. Read Article…

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SEO in 15 Minutes a Day

If search engine optimization is only a fraction of your responsibilities, this article is for you. SEO is often misunderstood as a source of traffic and revenue that will keep flowing regardless of how much time and resources are put into it. Read Article…