Ecommerce merchants rely on email marketing for new customers and for recurring sales. Many of these customers, however, receive many emails per day; grabbing their... Read More »
Pinterest may be an excellent option for publishing instructional (how-to) content aimed at building relationships with customers and, ultimately, encouraging sales.
To understand why Pinterest may... Read More »
Mobile commerce, free shipping offers, in-store pickup promotions, and ecommerce videos will all be important trends for the 2014 Christmas shopping season, as small and... Read More »
Facebook just announced a platform policy change that states it will no longer allow, as of November 5, “like-gating,” the longtime practice of enticing users... Read More »
To create beautiful product photography, take advantage of some terrific and affordable tools and resources. Get the help you need without significant cost.
Here is an... Read More »
When online retail took off roughly 10 years ago, many manufacturers and distributors were resistant about opening an online store. There were many reasons for... Read More »
In “American Express OptBlue Program May Reduce Processing Cost,” my article last month, I explained American Express’s new program called OptBlue. This program should lower... Read More »
Collecting data from customers requires sensitivity. While analyzing that data largely involves using calculations and algorithms to spot trends and generate insights, retailers that do... Read More »
Collecting product videos on a single page and adding product video testimonials to product detail pages and social media sites could lead to more sales... Read More »
Google released an algorithm update at the end of July intended to improve the relevance and accuracy of local search results. The update, dubbed Pigeon... Read More »