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Practical eCommerce Articles

Credit Card Processing: Be Wary of Savings Analyses

Credit Card Processing: Be Wary of Savings Analyses

If you have been reading my articles, you know I do not believe business owners should give their credit card merchant statemen... 0 Comments | Read More »

Using A/B Testing to Optimize an Online Store

Using A/B Testing to Optimize an Online Store

Larger online retailers have big budgets to optimize their navigation and user interface to drive higher conversion rates. They... 0 Comments | Read More »

Will Gmail’s New Tab Layout Affect Ecommerce Merchants?

Will Gmail’s New Tab Layout Affect Ecommerce Merchants?

Consumers have many options for email services. The top three providers are Gmail, Yahoo!, and Hotmail, which recently changed... 3 Comments | Read More »

14 New Ecommerce Books for Summer 2013

14 New Ecommerce Books for Summer 2013

Here is a list of new ecommerce and Internet-marketing books for summer 2013. There are new titles on digital marketing, A/B te... 0 Comments | Read More »

Are Verified by Visa and MasterCard SecureCode Conversion Killers?

Are Verified by Visa and MasterCard SecureCode Conversion Killers?

No merchant wants to add steps in the checkout process that reduce conversion. However, merchants often don’t have a choice abo... 2 Comments | Read More »

How to Sell Online if You Already Have a Physical Store

How to Sell Online if You Already Have a Physical Store

Small brick-and-mortar retailers can find new customers, experiment with new products, and generally grow their business when t... 0 Comments | Read More »

Shipping: Understanding Time in Transit and Dimensional Weight

Shipping: Understanding Time in Transit and Dimensional Weight

In my 25 years of experience in fulfillment and operations, I've managed warehousing, order management, and shipping for large ... 0 Comments | Read More »

Competing Against Multi-channel Brands and Retailers

Competing Against Multi-channel Brands and Retailers

If you sell branded consumer products in your online store, your business is at a high risk because of the multi-channel strate... 0 Comments | Read More »

How to Use Klout for Business

How to Use Klout for Business

Klout is a popular influence measurement platform that ranks people based on their prominence in social media. Klout defines ... 0 Comments | Read More »

One-third of U.S. Adults Own Tablets

One-third of U.S. Adults Own Tablets

Thirty four percent of American adults now own a tablet computer like the Apple iPad, Samsung Galaxy Tab, Google Nexus, or Amaz... 0 Comments | Read More »

Implementing Google's New Data Feed Specifications

Implementing Google's New Data Feed Specifications

Google updated its data feed specifications in early May, requiring online merchants who sell through AdWords or Product Listin... 0 Comments | Read More »

5 Advantages of Small Merchants over Industry Giants

5 Advantages of Small Merchants over Industry Giants

Large online retailers may have the technology, marketing budget, and resources to automatically generate personalized websites... 2 Comments | Read More »

How to Setup a LinkedIn Company Page

How to Setup a LinkedIn Company Page

A LinkedIn Company Page serves as a hub where members can learn more about your company and its products and services. This is ... 1 Comment | Read More »

13 Curated Shopping Sites

13 Curated Shopping Sites

Sometimes shoppers need a little help. Rather than searching through an endless supply of products, they may prefer a selection... 0 Comments | Read More »

3 Tips for Starting a Drop-ship Online Store

3 Tips for Starting a Drop-ship Online Store

An ecommerce entrepreneur with passion and great supplier relationships can earn good profits without making large investments ... 2 Comments | Read More »

Personalization: Letting Shoppers Decide

Personalization: Letting Shoppers Decide

In "Personalizing the Customer Experience," I addressed how that strategy can increase revenue and customer loyalty for ecommer... 1 Comment | Read More »

PPC: How to Calculate Maximum Bid per Click

PPC: How to Calculate Maximum Bid per Click

"Customer Lifetime Value" is a critical metric that enables you to optimize the long-term profitability of your pay-per-click a... 0 Comments | Read More »

The Perfect Return Merchandise Authorization System

The Perfect Return Merchandise Authorization System

Sometimes the shoe just doesn’t fit. Or maybe it was the wrong color. Most every ecommerce business deals with product returns ... 0 Comments | Read More »

Using Twitter Lists to Manage Followers

Using Twitter Lists to Manage Followers

Twitter recently lifted the limits on its lists feature. Users can now create up to 1,000 lists that each contains up to 5,000 ... 0 Comments | Read More »

Email Still Effective Marketing Tool?

Email Still Effective Marketing Tool?

At a time when social media seems to be the only thing people talk about, email is still an effective ecommerce marketing tool.... 1 Comment | Read More »

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