Practical eCommerce Articles
SEO Impact of Google’s Search Plus Your World
As search and social become ever more entwined in Google’s and Bing’s algorithms and search results, search engine optimizers c... 0 Comments | Read More »
How to Use Google+ Scrapbook Photo Album to Showcase Your Products
Google's new social network, Google+, is experiencing phenomenal growth. In just seven months since its inception, the network ... 1 Comment | Read More »
Facebook's Open Graph and Timeline Could Help Ecommerce Merchants
People don't go to Facebook to shop. Many large companies have accrued millions of Fans, but — with a few exceptions — retailer... 2 Comments | Read More »
17 New Productivity Apps in Jan. 2012
The month of January brought several task collaboration apps, virtual assistants and search apps, app managers, and an app to f... 0 Comments | Read More »
Reducing Shipping Costs for Low-Volume Merchants
The free-shipping era squeezes smaller merchants. They must match the shipping policies of larger competitors, but they don't r... 2 Comments | Read More »
Cheaper Clicks from AdWords Coming?
Google's average revenue per click from AdWords' advertisers dropped for the first time in two years for the quarter ended Dec.... 0 Comments | Read More »
Affiliate Marketing: Segmenting Your Affiliates
As a retailer, you likely segment your consumers. The segmentation can be a formal exercise, where preferred customers get pre... 0 Comments | Read More »
Fake Reviews, a Despicable Practice?
Online retailers have an ethical and legal responsibility to customers to advertise and market in an honest and legitimate fash... 11 Comments | Read More »
SVG Images: Sources to Download, Create
In "SVG Images: What Merchants Need to Know," I explained the difference between raster and vector images and explained how SVG... 0 Comments | Read More »
PetFlow.com: Customer Focus, Business Savvy Drives Success
PetFlow is a subscription-based ecommerce business that sells pet food, including heavy bags of it, overcoming logistic and ser... 2 Comments | Read More »
Google Integrates Google+ in Search Results
We all expected Google+ would factor into Google's search results. Now we know how. Google recently announced in its blog th... 0 Comments | Read More »
Optimizing a Page for Search Engines, Part 3: Keywords to Content
Editor's Note: This is the final installment of a three-part series on optimizing ecommerce pages for search engines. The first... 1 Comment | Read More »
Increasing Conversions by Referring Consumers Elsewhere
Zappos.com's customer service is legendary. It's been known to order pizzas for customers, to take special product photos for c... 0 Comments | Read More »
Too Much SEO Can Harm an Ecommerce Business
Traffic from search engines remains crucial to most ecommerce merchants, in spite of the prominence of social media networks. ... 5 Comments | Read More »
How to Expand to the U.K. Market
Editor's Note: We welcome James Hyde as our newest contributor. He's a U.K.-based shipping and fulfillment expert with Six Work... 1 Comment | Read More »
3 Things to Love About Quarterly.co
A new ecommerce business delivers curated gifts to its customers on a subscription basis and exemplifies some of the most excit... 1 Comment | Read More »
Legal: Ecommerce Owners Liable to Patent Trolls?
There has recently been an increase in the number of patent claims against website developers and operators. The claims are ba... 0 Comments | Read More »
Top 20 Brands on Google+ for Jan. 2012
Google+ launched brand pages in November. Already many companies, groups and organizations have established large numbers of fo... 0 Comments | Read More »
Using 'Quick Views' to Increase Conversions
Editor's Note: Each month contributor Louis Camassa, a seasoned ecommerce developer, identifies a feature from existing ecommer... 0 Comments | Read More »
3 Content Lessons from Top Performing Blogs
Blogs are a good way to engage customers, offer more than products, and attract visitors to a site. Great blogs are often the... 1 Comment | Read More »
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