Practical eCommerce Articles
Credit Card Processing: Be Wary of Savings Analyses
If you have been reading my articles, you know I do not believe business owners should give their credit card merchant statemen... 0 Comments | Read More »
Using A/B Testing to Optimize an Online Store
Larger online retailers have big budgets to optimize their navigation and user interface to drive higher conversion rates. They... 0 Comments | Read More »
Will Gmail’s New Tab Layout Affect Ecommerce Merchants?
Consumers have many options for email services. The top three providers are Gmail, Yahoo!, and Hotmail, which recently changed... 3 Comments | Read More »
14 New Ecommerce Books for Summer 2013
Here is a list of new ecommerce and Internet-marketing books for summer 2013. There are new titles on digital marketing, A/B te... 0 Comments | Read More »
Are Verified by Visa and MasterCard SecureCode Conversion Killers?
No merchant wants to add steps in the checkout process that reduce conversion. However, merchants often don’t have a choice abo... 2 Comments | Read More »
How to Sell Online if You Already Have a Physical Store
Small brick-and-mortar retailers can find new customers, experiment with new products, and generally grow their business when t... 0 Comments | Read More »
Shipping: Understanding Time in Transit and Dimensional Weight
In my 25 years of experience in fulfillment and operations, I've managed warehousing, order management, and shipping for large ... 0 Comments | Read More »
Competing Against Multi-channel Brands and Retailers
If you sell branded consumer products in your online store, your business is at a high risk because of the multi-channel strate... 0 Comments | Read More »
How to Use Klout for Business
Klout is a popular influence measurement platform that ranks people based on their prominence in social media. Klout defines ... 0 Comments | Read More »
One-third of U.S. Adults Own Tablets
Thirty four percent of American adults now own a tablet computer like the Apple iPad, Samsung Galaxy Tab, Google Nexus, or Amaz... 0 Comments | Read More »
Implementing Google's New Data Feed Specifications
Google updated its data feed specifications in early May, requiring online merchants who sell through AdWords or Product Listin... 0 Comments | Read More »
5 Advantages of Small Merchants over Industry Giants
Large online retailers may have the technology, marketing budget, and resources to automatically generate personalized websites... 2 Comments | Read More »
How to Setup a LinkedIn Company Page
A LinkedIn Company Page serves as a hub where members can learn more about your company and its products and services. This is ... 1 Comment | Read More »
13 Curated Shopping Sites
Sometimes shoppers need a little help. Rather than searching through an endless supply of products, they may prefer a selection... 0 Comments | Read More »
3 Tips for Starting a Drop-ship Online Store
An ecommerce entrepreneur with passion and great supplier relationships can earn good profits without making large investments ... 2 Comments | Read More »
Personalization: Letting Shoppers Decide
In "Personalizing the Customer Experience," I addressed how that strategy can increase revenue and customer loyalty for ecommer... 1 Comment | Read More »
PPC: How to Calculate Maximum Bid per Click
"Customer Lifetime Value" is a critical metric that enables you to optimize the long-term profitability of your pay-per-click a... 0 Comments | Read More »
The Perfect Return Merchandise Authorization System
Sometimes the shoe just doesn’t fit. Or maybe it was the wrong color. Most every ecommerce business deals with product returns ... 0 Comments | Read More »
Using Twitter Lists to Manage Followers
Twitter recently lifted the limits on its lists feature. Users can now create up to 1,000 lists that each contains up to 5,000 ... 0 Comments | Read More »
Email Still Effective Marketing Tool?
At a time when social media seems to be the only thing people talk about, email is still an effective ecommerce marketing tool.... 1 Comment | Read More »
Connect with us