Practical eCommerce Articles
Optimizing Images to Reduce Load Times
Not is only a site's load time factored into its search-engine rankings, the longer it takes to load the more likely it will lo... 2 Comments | Read More »
How Does Facebook Make Money?
Facebook has finally filed its long anticipated SEC S-1 registration to take the company public. The filing is straightforward,... 0 Comments | Read More »
How to Pack and Protect an Ecommerce Shipment
There are three main aspects to packaging for ecommerce shipments. Protection. Helps prevent damage to the items during tran... 0 Comments | Read More »
Who Reads Practical eCommerce? Please Take Our Survey
The goal of our latest survey is to simply learn more about you, our reader. We do this periodically to help ensure our editori... 0 Comments | Read More »
How to Source Products from China, and Sell There Too
There's no bigger name in the ecommerce industry than Alibaba. It was launched in 1999 in China, but it now services millions o... 0 Comments | Read More »
14 Brands on Pinterest
Business is booming on Pinterest. According to data from Monetate, a testing and personalization firm, from September to Decemb... 7 Comments | Read More »
10 Useful WordPress Plugins
Many ecommerce merchants publish blogs to connect with their audiences and enhance their search engine optimization efforts. Wo... 0 Comments | Read More »
4 Ways Tablets Could Affect Ecommerce Design, Marketing
The meteoric rise in tablet computer sales could affect how online retailers market in 2012, including driving changes in site ... 0 Comments | Read More »
Google+ Scrapbook: Creative Examples from Top Companies
Google's new social network, Google+, is woefully lacking in customization options. One feature, however, the Scrapbook photo a... 0 Comments | Read More »
You Can't Buy Real Followers and Fans
You cannot buy real Fans and followers. The practice of purchasing Twitter followers and Facebook Fans is called "cherry blosso... 1 Comment | Read More »
SEO Impact of Google’s Search Plus Your World
As search and social become ever more entwined in Google’s and Bing’s algorithms and search results, search engine optimizers c... 0 Comments | Read More »
How to Use Google+ Scrapbook Photo Album to Showcase Your Products
Google's new social network, Google+, is experiencing phenomenal growth. In just seven months since its inception, the network ... 1 Comment | Read More »
Facebook's Open Graph and Timeline Could Help Ecommerce Merchants
People don't go to Facebook to shop. Many large companies have accrued millions of Fans, but — with a few exceptions — retailer... 3 Comments | Read More »
17 New Productivity Apps in Jan. 2012
The month of January brought several task collaboration apps, virtual assistants and search apps, app managers, and an app to f... 1 Comment | Read More »
Reducing Shipping Costs for Low-Volume Merchants
The free-shipping era squeezes smaller merchants. They must match the shipping policies of larger competitors, but they don't r... 4 Comments | Read More »
Cheaper Clicks from AdWords Coming?
Google's average revenue per click from AdWords' advertisers dropped for the first time in two years for the quarter ended Dec.... 1 Comment | Read More »
Affiliate Marketing: Segmenting Your Affiliates
As a retailer, you likely segment your consumers. The segmentation can be a formal exercise, where preferred customers get pre... 0 Comments | Read More »
Fake Reviews, a Despicable Practice?
Online retailers have an ethical and legal responsibility to customers to advertise and market in an honest and legitimate fash... 12 Comments | Read More »
SVG Images: Sources to Download, Create
In "SVG Images: What Merchants Need to Know," I explained the difference between raster and vector images and explained how SVG... 0 Comments | Read More »
PetFlow.com: Customer Focus, Business Savvy Drives Success
PetFlow is a subscription-based ecommerce business that sells pet food, including heavy bags of it, overcoming logistic and ser... 2 Comments | Read More »
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