Practical eCommerce Articles
What to Test on an Ecommerce Site
In "19 Tools to Test your Site for Mobile Devices" and "23 Tools to Test your Ecommerce Site," we listed options to test an eco... 0 Comments | Read More »
3-part Mobile Commerce App Strategy
Purchases from smartphones and tablets reached $5.9 billion in the U.S. for the first three months of this year. comScore and t... 0 Comments | Read More »
Google's Purchase Path Tool Helps Merchants View All Marketing Channels
The path customers take before making a purchase has become more complex due to social media. Very often, they perform extensiv... 1 Comment | Read More »
Using Big Data to Prevent Ecommerce Fraud
A recent report estimated the fraud cost for online retailers to be $3.5 billion or 0.9 percent of online revenue. To put it in... 0 Comments | Read More »
Job Description: 'Startup Ecommerce Founder'
I’ve been browsing the job listings for ecommerce positions at large retailers. They can afford to hire expertise in marketing,... 3 Comments | Read More »
Lessons Learned: Fall of Communism Leads to Cheap Sheds’ Success
Citizens of Hungary were banned from owning and operating their own businesses from World War II until the communist regime fel... 0 Comments | Read More »
Good, Bad Email Design for Ecommerce Merchants
Email design has changed over the years. It has evolved from basic text, to beautiful design with great images, to hybrids that... 1 Comment | Read More »
11 Sites with Great Search
Search is a big opportunity to provide a positive shopping experience. Helping customers find what they’re looking for is a pro... 0 Comments | Read More »
11 Personal Gestures to Turn Casual Buyers into Lifelong Customers
Developing loyal customers isn’t always expensive or difficult for businesses with small marketing budgets. It may sound cliché... 5 Comments | Read More »
Cross-border Ecommerce Can Reduce Closeouts, Clearance
Seasonal or discontinued products sitting in inventory limit cash flow and may make it more difficult for merchants to invest i... 1 Comment | Read More »
How to Sell on Marketplaces without Harming your Store's Brand
In "Third-Party Marketplaces: What Merchants Should Know" and "Marketplaces: How to Sell More in 2013," we addressed tactics — ... 2 Comments | Read More »
Blaming Credit Card Associations for Rate Changes
Visa, MasterCard, and Discover generally change rates and terms in April and October. However, they can make changes at other t... 0 Comments | Read More »
Instagram's 'Photos of You' New Sharing Feature
Popular photo-sharing app Instagram recently introduced a new sharing feature called "Photos of You," which allows users to tag... 0 Comments | Read More »
Optimizing an Ecommerce Site for Mobile Shopping
Improving how quickly a page loads and how easy it is to use that page once it has loaded might be one of the most important th... 0 Comments | Read More »
Google Analytics: 5 Custom Ecommerce Events to Track
A friend recently asked me about event tracking on his new ecommerce site. He wondered if I had a comprehensive list of events ... 0 Comments | Read More »
Adding Alternative Payment Methods to your Online Store
Many established merchants offer payment methods in addition to credit cards. The most popular alternative by far is PayPal, bu... 2 Comments | Read More »
10 Free Website Speed Tests
Before your customers enter your ecommerce store, they’re waiting for it to load. Page load time is the lapsed time between the... 2 Comments | Read More »
5 Quick Tips for Shipping Internationally
Cross-border online sales may account for a significant portion of total ecommerce orders in just the next few years, according... 5 Comments | Read More »
Case Study: Shopping for Frisbee Golf Disks on an iPhone
In "Mobile Commerce Grows 31 Percent in Q1," Contributing Editor Armando Roggio addressed the rapid growth of mobile commerce. ... 0 Comments | Read More »
Reading List: Vendio's Mike Effle
In “Reading List,” we ask ecommerce professionals to name some of their favorite books and blogs and tell us why they read th... 0 Comments | Read More »
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