Articles from

2018

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Edwin Perkins Needed a Shippable Product • December 31, 2018 • Armando Roggio

14 New Business Books for 2019 • December 31, 2018 • Sig Ueland

Building an Ecommerce Business, Part 9: YouTube Strategy • December 30, 2018 • Eric Bandholz

4 Sales Lessons for SEO Link-building • December 28, 2018 • Armando Roggio

2018 Top 25: Our Most Popular Posts of the Year • December 27, 2018 • PEC Staff

10 Outstanding Digital Marketing Campaigns from 2018 • December 26, 2018 • Sig Ueland

Fine-tune Google Analytics for a More Profitable 2019 • December 24, 2018 • Pamela Hazelton

The Impact of California Prop 65 on Ecommerce • December 23, 2018 • Armando Roggio

Most Google Search Results Now Come from Mobile Index • December 21, 2018 • Jill Kocher Brown

Ecommerce Briefs: Walmart vs. Jet, FedEx and DHL Enhancements, Product Returns • December 20, 2018 • Marcia Kaplan

The Key Requirement of Content Marketing • December 19, 2018 • Armando Roggio

What Is Your ‘Queen Bee Role’? • December 19, 2018 • Cyndi Thomason

Black Friday bargains? Not from my business • December 18, 2018 • Elizabeth Hollingsworth

Email Marketing: 2018 Developments • December 18, 2018 • Carolyn Nye

Ecommerce Product Releases: December 17, 2018 • December 17, 2018 • Sig Ueland

SEO in 2019 Is More Than Blue Text Links • December 17, 2018 • Jill Kocher Brown

How to Choose Topics for an SEO Cluster Strategy • December 14, 2018 • Armando Roggio

Will Amazon’s Private Labels Squeeze Out Smaller Brands? • December 13, 2018 • Marcia Kaplan

Building an Ecommerce Business, Part 8: Customer Service • December 12, 2018 • Eric Bandholz

To Analyze Data, First Form an Objective • December 11, 2018 • Anna Kayfitz

Shopper’s Journey: Lessons from a Gift Search • December 11, 2018 • Marcia Yudkin

10 New Social Networks for 2019 • December 10, 2018 • Sig Ueland

6 SEO Myths about Alt Tags • December 10, 2018 • Jill Kocher Brown

Use HTML Caching to Increase Page Speed • December 9, 2018 • Hamlet Batista

7 Conversion Snafus That Kill Ecommerce Sales • December 7, 2018 • Pamela Hazelton

Google Ads: ‘Exact Match’ Keeps Getting Less Exact • December 6, 2018 • Robert Brady

16 Inventory Sources for Fashion Retailers • December 5, 2018 • Viktoria Kanevsky

5 Content Marketing Ideas for January 2019 • December 5, 2018 • Armando Roggio

What to do now for 2019 holiday sales • December 4, 2018 • Richard Stubbings

Why we changed our returns policy • December 4, 2018 • Peter Keller

3 Ways to Narrow the Mobile Commerce Gap • December 3, 2018 • Charles Nicholls

21 Free Web Design Tools from Fall 2018 • December 3, 2018 • Sig Ueland

Ecommerce Product Releases: December 2, 2018 • December 2, 2018 • Sig Ueland

November 2018 Top 10: Our Most Popular Posts • November 30, 2018 • PEC Staff

Creating a Content Marketing Strategy for Ecommerce • November 29, 2018 • Armando Roggio

Sales Report: 2018 Thanksgiving, Black Friday, Cyber Monday • November 28, 2018 • Marcia Kaplan

Building an Ecommerce Business, Part 7: Shipping and Fulfillment • November 28, 2018 • Eric Bandholz

Success with Google Shopping, Part 4: Tracking Sales • November 27, 2018 • David Rothwell

10 Holiday-selling Tips to Boost January Revenue • November 26, 2018 • Pamela Hazelton

14 Usability Tools to Optimize Your Website • November 26, 2018 • Sig Ueland

I should have used Google Shopping ads sooner • November 25, 2018 • Elizabeth Hollingsworth

A Year-round Cash Strategy for Ecommerce Sellers • November 25, 2018 • Cyndi Thomason

6 Ways to Improve Ecommerce Site Search • November 23, 2018 • Shawn Arnold

SEO: Topic Clusters Improve Rankings, Traffic • November 21, 2018 • Armando Roggio

Google Analytics: Use Up-to-date Tags for Optimal Reporting • November 20, 2018 • Morgan Jones

SEO: Why Is Metadata Important? • November 19, 2018 • Jill Kocher Brown

20 New Tools from Social Media Platforms • November 19, 2018 • Sig Ueland

Top 10 Email Marketing Metrics for Ecommerce • November 18, 2018 • Carolyn Nye

Address potential business conflicts during good times • November 16, 2018 • Richard Stubbings

Ecommerce Product Releases: November 16, 2018 • November 16, 2018 • Sig Ueland

Building an Ecommerce Business, Part 6: Hiring Employees • November 15, 2018 • Eric Bandholz

3 Tools to Analyze Content for Marketing, SEO • November 14, 2018 • Armando Roggio

Alibaba’s 2018 Singles Day: Record Sales, Slower Growth • November 14, 2018 • Marcia Kaplan

Using Regression Analysis to Drive Ecommerce Sales • November 13, 2018 • Anna Kayfitz

An Email List Isn’t Just for Emailing • November 13, 2018 • Michael Stancil

10 UX and UI Podcasts for Merchants • November 12, 2018 • Sig Ueland

16 Quick and Free Grammar and Usage Resources • November 11, 2018 • Marcia Yudkin

Using Google Analytics to Compete with Amazon • November 9, 2018 • Hamlet Batista

SEO in 15 Minutes a Day • November 9, 2018 • Jill Kocher Brown

5 Ecommerce Marketing Trends to Watch in 2019 • November 8, 2018 • Armando Roggio

Resellers on Amazon Can Damage a Brand • November 8, 2018 • Phil Masiello

5 Simple Ways to Boost Conversions • November 7, 2018 • Pamela Hazelton

20 KPIs to Drive Customer Journey Campaigns • November 6, 2018 • Craig Smith

How to Audit Google Analytics Data, for Ecommerce • November 6, 2018 • Morgan Jones

20 Modern, Clean Ecommerce Sites, for Inspiration • November 5, 2018 • Sig Ueland

5 Content Marketing Ideas for December 2018 • November 5, 2018 • Armando Roggio

8 Content Tips to Drive Organic Search Traffic • November 4, 2018 • Jill Kocher Brown

Holiday Social Media Tips for Fashion, Lifestyle Merchants • November 2, 2018 • Viktoria Kanevsky

7 Tried-and-true Free Shipping Promotions to Drive Holiday Sales • November 1, 2018 • Armando Roggio

Ecommerce Product Releases: November 1, 2018 • November 1, 2018 • Sig Ueland

October 2018 Top 10: Our Most Popular Posts • October 31, 2018 • PEC Staff

Building an Ecommerce Business, Part 5: Paid Acquisition • October 30, 2018 • Eric Bandholz

My personal productivity stack • October 29, 2018 • Peter Keller

Success with Google Shopping, Part 3: Merchant Center Setup • October 28, 2018 • David Rothwell

SEO: 6 Ways to Increase Backlinks • October 26, 2018 • Jill Kocher Brown

Skeptical about B2B Ecommerce? Try a Proof of Concept • October 25, 2018 • Lori McDonald

Ecommerce Merchants Embrace Clicks-to-bricks • October 25, 2018 • Marcia Kaplan

6 Holiday Ecommerce Shipping Mistakes to Avoid • October 24, 2018 • Armando Roggio

22 Cloud Storage Sites • October 24, 2018 • Gagan Mehra

8 Ways to Increase Conversions from Mobile Users • October 23, 2018 • Pamela Hazelton

Guidelines for Data Cleaning, to Drive Performance • October 23, 2018 • Anna Kayfitz

Use Facebook Groups to Promote Your Ecommerce Business • October 22, 2018 • Armando Roggio

How to Streamline IRS 1099 Filings • October 21, 2018 • Cyndi Thomason

SEO: Driving Content Strategy with Keyword Research • October 19, 2018 • Jill Kocher Brown

Workers’ Compensation Basics for Ecommerce, Retail • October 18, 2018 • Armando Roggio

Email Segmentation Tips to Drive Opens, Clicks, Sales • October 18, 2018 • Carolyn Nye

Building an Ecommerce Business, Part 4: Copywriting Matters • October 17, 2018 • Eric Bandholz

Ecommerce Product Releases: October 16, 2018 • October 16, 2018 • Sig Ueland

2 Prominent Ecommerce Fraud Risks in 2018 Holiday Season • October 16, 2018 • Armando Roggio

15 Popular Videos from Brands, to Inspire • October 15, 2018 • Sig Ueland

SEO: Include Images and Videos in Sitemaps • October 15, 2018 • Armando Roggio

Luxury Ecommerce Merchant Farfetch Goes Public • October 14, 2018 • Marcia Kaplan

5 Ways to Land Your Company in the News • October 13, 2018 • Marcia Yudkin

7 Tips to Optimize Content for Search Engines • October 12, 2018 • Jill Kocher Brown

Using Google Analytics to Track On-site Promotions • October 11, 2018 • Morgan Jones

Nonstop change is a certainty for ecommerce • October 10, 2018 • Richard Stubbings

Building an Ecommerce Business, Part 3: Early Days • October 9, 2018 • Eric Bandholz

Faceted Search and Navigation Are Critical for Conversions • October 9, 2018 • Pamela Hazelton

4 Myths about Amazon’s Private Label Brands • October 8, 2018 • Phil Masiello

11 YouTube Channels for Digital Marketing • October 8, 2018 • Sig Ueland

4 Steps to Better SEO in 2019 • October 7, 2018 • Jill Kocher Brown

5 Content Marketing Ideas for November 2018 • October 5, 2018 • Armando Roggio

Holiday Marketing for Fashion and Lifestyle Merchants • October 4, 2018 • Viktoria Kanevsky

Need More Conversions? Improve the Customer Journey • October 4, 2018 • Craig Smith

SEO: Understanding Sitemaps for Ecommerce Stores • October 3, 2018 • Armando Roggio

The pain of relaunching my website • October 2, 2018 • Elizabeth Hollingsworth

Ecommerce Product Releases: October 2, 2018 • October 2, 2018 • Sig Ueland

Hiring for ecommerce, then and now • October 2, 2018 • Peter Keller

September 2018 Top 10: Our Most Popular Posts • October 1, 2018 • PEC Staff

Technical SEO: 15 Critical Areas That Impact Performance • September 30, 2018 • Jill Kocher Brown

Change Organic Search Snippets to Drive Motivated Buyers • September 28, 2018 • Hamlet Batista

9 Ways to Promote Your Marketing Content • September 27, 2018 • Armando Roggio

Blockchain Vendors with Solutions for Ecommerce • September 27, 2018 • Gagan Mehra

Ecommerce Briefs: Casper, PayPal Options, Amazon Ads • September 26, 2018 • Marcia Kaplan

Building an Ecommerce Business, Part 2: Selecting Platforms • September 26, 2018 • Eric Bandholz

SEO: Use ‘Niche Down’ Keyword Research for Content Ideas • September 25, 2018 • Armando Roggio

The Right Way to Offer Product Comparison Tools • September 25, 2018 • Pamela Hazelton

12 New Ecommerce Books for Fall 2018 • September 24, 2018 • Sig Ueland

2018 Holiday Ecommerce Marketing Checklist • September 24, 2018 • Armando Roggio

SEO: 2 Ways to Collect Competitive Ranking Data • September 23, 2018 • Jill Kocher Brown

A Simple Method for Tracking B2B Ecommerce Performance • September 21, 2018 • Shawn Arnold

4 Steps to Ecommerce Profitability • September 20, 2018 • Cyndi Thomason

Indian Grocery Sector Embraces Ecommerce • September 20, 2018 • Manish Dudharejia

Content Marketing Reaches Baby Boomers • September 19, 2018 • Armando Roggio

6 Ways to Re-engage Dormant Email Subscribers • September 19, 2018 • Carolyn Nye

3 Tips for Hiring (or Not) a Social Media Marketer • September 18, 2018 • Michael Stancil

Building an Ecommerce Business, Part 1: Choosing Partners • September 18, 2018 • Eric Bandholz

Ecommerce Product Releases: September 17, 2018 • September 17, 2018 • Sig Ueland

Success with Google Shopping, Part 2: Merchant Center Basics • September 17, 2018 • David Rothwell

SEO: Building a 301 Redirect Strategy • September 16, 2018 • Jill Kocher Brown

22 Free Web Design Tools from Summer 2018 • September 14, 2018 • Sig Ueland

4 Predictions for 2018 Holiday Shopping Season • September 13, 2018 • Armando Roggio

8 Successful Ecommerce Startups Founded by Females • September 13, 2018 • Marcia Kaplan

B2B Ecommerce: Managing Product Data Sheets • September 12, 2018 • Lori McDonald

Accessing Amazon’s and eBay’s delivery services • September 12, 2018 • Richard Stubbings

Teaching sales and marketing with Girl Scout cookies • September 11, 2018 • Peter Keller

5 Tips for Merging B2B Customer Data into B2C • September 11, 2018 • Anna Kayfitz

5 Ways Local Brick-and-mortar Retailers Can Earn More Profit in 2019 • September 10, 2018 • Armando Roggio

Product Descriptions: 17 Fresh Writing Angles • September 9, 2018 • Marcia Yudkin

SEO: Retaining Performance on Site Migrations • September 7, 2018 • Jill Kocher Brown

4 Checkout Elements That Reduce Cart Abandonment • September 6, 2018 • Pamela Hazelton

Google Ads Expands Headlines, Descriptions, Characters • September 5, 2018 • Robert Brady

Fashion Merchants Can Build a Business around Social Media • September 5, 2018 • Viktoria Kanevsky

5 Content Marketing Ideas for October 2018 • September 4, 2018 • Armando Roggio

14 Inbound Marketing Blogs to Follow • September 4, 2018 • Sig Ueland

Use Google Analytics to Fine-tune Your Value Proposition • September 3, 2018 • Morgan Jones

Ecommerce Product Releases: September 2, 2018 • September 2, 2018 • Sig Ueland

August 2018 Top 10: Our Most Popular Posts • August 31, 2018 • PEC Staff

SEO Is the Center of Ecommerce Marketing • August 31, 2018 • Jill Kocher Brown

Success with Google Shopping, Part 1: Getting Started • August 30, 2018 • David Rothwell

Should Merchants Sell on Social Platforms? • August 29, 2018 • Marcia Kaplan

4 KPIs to Improve Results from Amazon Ads • August 29, 2018 • Phil Masiello

Analyzing Page Speed for Visitors with Slow Connections • August 28, 2018 • Hamlet Batista

5 Tips for Better Content Marketing in 2019 • August 28, 2018 • Armando Roggio

5 common communication errors with shoppers • August 27, 2018 • Richard Stubbings

All Products with Photos Have a Place on Pinterest • August 26, 2018 • Michael Stancil

11 Essential Tasks of an SEO Agency • August 24, 2018 • Jill Kocher Brown

The Key to Effective Guest Posting (for SEO) • August 23, 2018 • Armando Roggio

14 A.I.-powered Apps for Personalization, Higher Conversions • August 22, 2018 • Gagan Mehra

Persistent Shopping Carts Drive Conversions, Recover Abandons • August 21, 2018 • Pamela Hazelton

Mine Competitors for Top Keywords • August 21, 2018 • Armando Roggio

SEO Is Way More Than Metadata • August 19, 2018 • Jill Kocher Brown

Account Takeover Fraud a Growing Problem for Ecommerce • August 17, 2018 • Armando Roggio

4 Key Factors That Impact Email Deliverability • August 16, 2018 • Carolyn Nye

Does Dual-class Stock Hurt Independent Investors? • August 16, 2018 • Marcia Kaplan

Ecommerce Product Releases: August 15, 2018 • August 15, 2018 • Sig Ueland

Reading List: Mohammed Ali, Founder of Primaseller • August 15, 2018 • PEC Staff

Event management contest helps students (and my business) • August 14, 2018 • Elizabeth Hollingsworth

SEO Broken Link Building as a Content Marketing Strategy • August 14, 2018 • Armando Roggio

Moz Founder Rand Fishkin on New Book, New Company • August 13, 2018 • Kerry Murdock

9 Tools to Sell Products on Instagram • August 13, 2018 • Sig Ueland

3 Tips for Selling Products Online in India • August 12, 2018 • Manish Dudharejia

Case Study: Data Analysis Increases Profit for Manufacturer • August 9, 2018 • Anna Kayfitz

6 Misconceptions about Negative Reviews • August 8, 2018 • Marcia Yudkin

Lessons from Ikea’s negative reviews • August 8, 2018 • Richard Stubbings

Little-known Holidays Can Boost Traffic and Sales • August 7, 2018 • Pamela Hazelton

3 Mistakes to Avoid on the Google Display Network • August 7, 2018 • Robert Brady

5 Content Marketing Ideas for September 2018 • August 6, 2018 • Armando Roggio

The ‘why’ of my company • August 5, 2018 • Peter Keller

SEO: 7 Reasons Your Site’s Indexation Is Down • August 3, 2018 • Jill Kocher Brown

Ecommerce Product Releases: August 2, 2018 • August 2, 2018 • Sig Ueland

Why Wall Street Loves Amazon, Not Facebook • August 2, 2018 • Marcia Kaplan

Growing a Business on Amazon — and Beyond • August 1, 2018 • Phil Masiello

July 2018 Top 10: Our Most Popular Posts • July 31, 2018 • PEC Staff

Low-cost Content Marketing for Fashion Merchants • July 31, 2018 • Viktoria Kanevsky

Google Analytics: Dissecting Bounce Rates for Ecommerce • July 30, 2018 • Morgan Jones

Instagram: The Ad Channel Your Parents Aren’t On (Yet) • July 29, 2018 • Michael Stancil

Search Console Is the Gateway to Google’s SEO Data • July 27, 2018 • Jill Kocher Brown

4 Expectations of B2B Ecommerce Customers • July 26, 2018 • Shawn Arnold

How the Trade War Affects Ecommerce and the U.S. Economy • July 25, 2018 • Marcia Kaplan

DHL Executive on International Selling, Logistics • July 25, 2018 • Kerry Murdock

27 Free Animation Tools for Design • July 23, 2018 • Sig Ueland

58 Leading Online Marketplaces Worldwide • July 23, 2018 • Gagan Mehra

5 Things to Consider When Using Popovers • July 22, 2018 • Pamela Hazelton

Amazon’s 2018 Prime Day Sets Record Despite Glitches • July 19, 2018 • Marcia Kaplan

One Click Retail Exec on Amazon’s Private Label Brands • July 19, 2018 • Armando Roggio

3 Tools for Cleaning Email Addresses, to Improve Deliverability • July 18, 2018 • Carolyn Nye

SEO Link Building Tactics for Ecommerce Businesses • July 17, 2018 • Armando Roggio

Ecommerce Product Releases: July 17, 2018 • July 17, 2018 • Sig Ueland

3 Reasons Why B2B Ecommerce Projects Fail • July 16, 2018 • Lori McDonald

7 Apps and Readers for Mobile Credit Card Processing • July 16, 2018 • Sig Ueland

Cash on Delivery Dominates Indian Ecommerce • July 13, 2018 • Manish Dudharejia

Using Amazon to wind down a retail business • July 13, 2018 • Richard Stubbings

15 Common Mistakes of Fashion and Lifestyle Merchants • July 12, 2018 • Viktoria Kanevsky

Getting Started with Marketing Automation (for Ecommerce) • July 11, 2018 • Anna Kayfitz

Looking to Sell Your Business? Here’s What Buyers Seek • July 11, 2018 • Adam Lean

How to Attract Clicks on a Search Engine Results Page • July 10, 2018 • Armando Roggio

7 Ways to Address Concerns of Online Shoppers • July 10, 2018 • Marcia Yudkin

SEO: Shaving Seconds Off Page Speed • July 9, 2018 • Jill Kocher Brown

Creating (Free) A/B Tests in Google Optimize • July 9, 2018 • Morgan Jones

5 Ways to Focus on Product Benefits for Increased Conversions • July 6, 2018 • Pamela Hazelton

4 ecommerce-related businesses to start right now • July 5, 2018 • Peter Keller

See Competitors’ Ads on Facebook and Twitter • July 4, 2018 • Robert Brady

SEO: How to Drive Traffic to a New Ecommerce Site • July 3, 2018 • Hamlet Batista

5 Content Marketing Ideas for August 2018 • July 3, 2018 • Armando Roggio

Ecommerce Product Releases: July 2, 2018 • July 2, 2018 • Sig Ueland

Are Amazon’s Private Label Brands a Trend for Other Merchants? • July 2, 2018 • Armando Roggio

12 New Ecommerce Books for Summer 2018 • July 1, 2018 • Sig Ueland

June 2018 Top 10: Our Most Popular Posts • June 30, 2018 • PEC Staff

9 Ways to Break Your SEO Writer’s Block • June 29, 2018 • Jill Kocher Brown

Google’s Smart Campaigns May Help Small Brick-and-click Retailers • June 28, 2018 • Armando Roggio

Sales Tax Pro on Impact of Supreme Court’s Wayfair Decision • June 28, 2018 • Kerry Murdock

How to sell alcohol online in Russia (or not) • June 27, 2018 • Maksim Komonov

Reading List: Al Keck, Founder of Infinity Nation • June 27, 2018 • PEC Staff

Protecting Your Store from Cross-site Scripting Attacks • June 26, 2018 • Eric Davis

SEO: How to Win against Giant Competitors • June 26, 2018 • Hamlet Batista

7 Lessons from Confucius for Ecommerce Businesses • June 25, 2018 • Armando Roggio

17 Resources for GDPR Compliance • June 25, 2018 • Sig Ueland

Lessons Learned: $15,000 Name Boosts SpyGuy.com • June 24, 2018 • Jennifer D. Meacham

SEO: Google Changes Keyword Planner for the Worse • June 22, 2018 • Jill Kocher Brown

3 Reminders about Online Payment Fraud in 2018 • June 22, 2018 • Armando Roggio

8 Trust-building Tactics to Boost Ecommerce Conversions • June 21, 2018 • Pamela Hazelton

How to Migrate Data in an Ecommerce Replatform • June 20, 2018 • Anna Kayfitz

Chinese Consumers Are Eager to Buy Foreign Goods • June 20, 2018 • Marcia Kaplan

The Real Benefit of Amazon Reviews • June 19, 2018 • Phil Masiello

10 Numbers Every Ecommerce Business Must Track • June 19, 2018 • Adam Lean

22 Free Web Design Tools from Spring 2018 • June 18, 2018 • Sig Ueland

What to Include in Ecommerce Emails to Drive Performance • June 18, 2018 • Carolyn Nye

Ecommerce Product Releases: June 17, 2018 • June 17, 2018 • Sig Ueland

SEO: Harnessing Facets to Drive the Meaty Torso • June 15, 2018 • Jill Kocher Brown

How to Land a Great Ecommerce Job • June 15, 2018 • Armando Roggio

Do-it-yourself Instagram Guide for Lifestyle Brands • June 14, 2018 • Viktoria Kanevsky

What not to sell on an ecommerce site • June 14, 2018 • Richard Stubbings

Africa: An Emerging Ecommerce Market with Many Challenges • June 13, 2018 • Marcia Kaplan

How to (Clearly) Explain Shipping and Return Policies • June 13, 2018 • Marcia Yudkin

70 Leading Retailers’ Lighthouse Scores Revealed • June 12, 2018 • Armando Roggio

SEO: Driving Cross-functional Projects • June 12, 2018 • Jill Kocher Brown

15 Tools for Animation • June 11, 2018 • Sig Ueland

What the Walmart-Flipkart Deal Means for India • June 11, 2018 • Manish Dudharejia

How to Find (Great) Ecommerce Employees • June 10, 2018 • Armando Roggio

Tips to Track Content Marketing Performance • June 8, 2018 • Anna Kayfitz

8 Approaches to B2B Dealer Locators • June 7, 2018 • Lori McDonald

Answer 6 Questions on an Ecommerce ‘About’ Page • June 6, 2018 • Pamela Hazelton

Retailers (including Amazon) Crack Down on Return Fraud • June 6, 2018 • Marcia Kaplan

Magento sold, again • June 5, 2018 • Richard Stubbings

Report: Internet Trends Favor Amazon, Mobile, Social • June 5, 2018 • Robert Brady

5 Content Marketing Ideas for July 2018 • June 4, 2018 • Armando Roggio

9 Free AMP Templates for Businesses • June 4, 2018 • Sig Ueland

SEO: 3 Paths to Crawlable JavaScript • June 3, 2018 • Jill Kocher Brown

Use Google Analytics, Data Studio to Plan Inventory • June 1, 2018 • Morgan Jones

May 2018 Top 10: Our Most Popular Posts • May 31, 2018 • PEC Staff

Ecommerce Product Releases: May 31, 2018 • May 31, 2018 • Sig Ueland

The elements of a (successful) ecommerce strategy • May 30, 2018 • David Sasson

Strategies for Discontinued Inventory Pages • May 30, 2018 • Armando Roggio

10 ways to offer shoppers a discount • May 29, 2018 • Elizabeth Hollingsworth

9 Tips to Manage Out-of-stock Inventory • May 28, 2018 • Armando Roggio

Navigating Changes to Facebook Ads • May 27, 2018 • Michael Stancil

SEO: No, Google Does Not Support Newer JavaScript • May 25, 2018 • Jill Kocher Brown

Custom Apparel Business Overthinks a Routine Problem • May 25, 2018 • Armando Roggio

Beardbrand Founder on Moving Away from Amazon • May 24, 2018 • Kerry Murdock

Despite the GDPR, Cookies Are Vital to Ecommerce • May 23, 2018 • Eric Davis

Ecommerce Briefs: Walmart Wins Flipkart; Amazon Expands Prime; Target Beefs Up • May 23, 2018 • Marcia Kaplan

6 Alternatives to Customer Reviews (to Sell Products) • May 22, 2018 • Pamela Hazelton

Drowning in Data? Consider a Business Intelligence Tool • May 21, 2018 • Anna Kayfitz

Consumers Search by Voice. Do You Listen? • May 20, 2018 • Jill Kocher Brown

5 Ways to Make a Good Email Great • May 18, 2018 • Carolyn Nye

Has Amazon altered A-Z claims process to help sellers? • May 17, 2018 • Richard Stubbings

Is Text Messaging a Game-changer for Ecommerce? • May 17, 2018 • Armando Roggio

Reading List: Steven Cook, President of Voltage • May 16, 2018 • PEC Staff

Ecommerce Product Releases: May 16, 2018 • May 16, 2018 • Sig Ueland

New Google Analytics Settings Reflect GDPR Requirements • May 15, 2018 • Morgan Jones

Internet Attorney on GDPR Compliance for Ecommerce • May 15, 2018 • Pamela Hazelton

12 Innovative Mobile Payment Apps • May 14, 2018 • Sig Ueland

Overlooked Ways to Encourage Repeat Business • May 13, 2018 • Marcia Yudkin

Google Lens Ups the Ante on Image Search • May 11, 2018 • Jill Kocher Brown

Offline Sales Tips for Online Merchants • May 10, 2018 • Curtis McHale

Amazon Has Superlative First Quarter, Raises Prime Fee • May 10, 2018 • Marcia Kaplan

Lessons Learned: Hollywood Mirrors Has a Good Problem • May 9, 2018 • Jennifer D. Meacham

Google Lighthouse: Monitor Site Performance, SEO, Accessibility • May 8, 2018 • Armando Roggio

Getting Started with A/B Tests (to Drive Sales) • May 8, 2018 • Anna Kayfitz

Social Proof Is the Most Important Factor in Selling • May 7, 2018 • Pamela Hazelton

5 Content Marketing Ideas for June 2018 • May 6, 2018 • Armando Roggio

The Six Simple Principles of Viral Marketing • May 5, 2018 • Dr. Ralph F. Wilson

301 Redirects May Save Your SEO • May 4, 2018 • Jill Kocher Brown

18 Mother’s Day Marketing Ideas for Lifestyle and Fashion Merchants • May 4, 2018 • Viktoria Kanevsky

Why sell barbells? • May 3, 2018 • Peter Keller

Net Promoter Score Is the Best KPI for Ecommerce Growth • May 3, 2018 • Armando Roggio

WompMobile CEO on PWAs and AMPs • May 2, 2018 • Armando Roggio

Ecommerce Product Releases: May 1, 2018 • May 1, 2018 • Sig Ueland

AdWords Smart Bidding: Dos and Don’ts • May 1, 2018 • Robert Brady

April 2018 Top 10: Our Most Popular Posts • April 30, 2018 • PEC Staff

Pointers on Backing Up Ecommerce Data • April 29, 2018 • Eric Davis

SEO: Managing Modern Algorithm Updates • April 27, 2018 • Jill Kocher Brown

Ecommerce Merchants Embrace Brick-and-mortar • April 26, 2018 • Marcia Kaplan

Merging 2 ecommerce sites • April 25, 2018 • Elizabeth Hollingsworth

Former Amazon Exec on Maintaining Brand Control • April 25, 2018 • Armando Roggio

Does WooCommerce Fit B2B Companies? • April 24, 2018 • Lori McDonald

9 Ways to Appeal to Millennial Shoppers • April 24, 2018 • Pamela Hazelton

Europe-based merchant accesses GDPR • April 23, 2018 • Richard Stubbings

16 Tools for Website Accessibility • April 23, 2018 • Sig Ueland

How to Implement SEO Tactics in Large Companies • April 22, 2018 • Jill Kocher Brown

5 Product Page Differentiators for 2018 • April 20, 2018 • Armando Roggio

Getting Reacquainted with LinkedIn Ads • April 19, 2018 • Michael Stancil

5 Ways to Increase Sales at Checkout for a WooCommerce Store • April 19, 2018 • Curtis McHale

How to Optimize Mobile Search for Voice, Barcodes, and Images • April 18, 2018 • Hamlet Batista

Ecommerce Product Releases: April 17, 2018 • April 17, 2018 • Sig Ueland

Upgrading an AdWords Landing Page Experience • April 17, 2018 • Armando Roggio

How to convert Amazon buyers to your customers (without breaking the rules) • April 16, 2018 • Phil Masiello

13 Ways to Kill Organic Search Traffic • April 15, 2018 • Jill Kocher Brown

15 Essential Elements of Every Marketing Email • April 13, 2018 • Carolyn Nye

7 Key Details to Enhance an Ecommerce Blog • April 12, 2018 • Marcia Yudkin

How to Write Text Ads in AdWords, for Ecommerce • April 12, 2018 • Armando Roggio

Ecommerce Briefs: Walmart, Amazon Vie for Flipkart; Etsy and Adidas Refocus • April 11, 2018 • Marcia Kaplan

Does Facebook’s Data Debacle Impact Advertisers? • April 11, 2018 • Michael Stancil

Lessons Learned: Battic Door Thrives in Energy Conservation • April 10, 2018 • Jennifer D. Meacham

How to Create Video Ads That Sell • April 9, 2018 • Armando Roggio

11 Free WordPress Ecommerce Themes for 2018 • April 9, 2018 • Sig Ueland

16 Must-have Features for Live Chat Implementation • April 8, 2018 • Pamela Hazelton

Spy on Competitors to Improve Products and Promotions • April 6, 2018 • Anna Kayfitz

5 Content Marketing Ideas for May 2018 • April 5, 2018 • Armando Roggio

Getting Started with Google Tag Manager, for Ecommerce • April 4, 2018 • Morgan Jones

Pros and cons of meeting with suppliers • April 4, 2018 • Peter Keller

Facebook’s Data Scandal Affects Ecommerce Companies • April 3, 2018 • Robert Brady

How to Supercharge Product Reviews on WooCommerce • April 3, 2018 • Curtis McHale

20 Helpful Alexa Skills for Merchants • April 2, 2018 • Sig Ueland

The Next Generation of Ecommerce Management • April 2, 2018 • Armando Roggio

Ecommerce Product Releases: April 1, 2018 • April 1, 2018 • Sig Ueland

March 2018 Top 10: Our Most Popular Posts • March 30, 2018 • PEC Staff

6 Spring Cleaning Tips for SEO • March 30, 2018 • Jill Kocher Brown

Are PWAs the Future of Mobile Commerce? • March 29, 2018 • Armando Roggio

ICOs Are the Newest Form of Alternative Funding • March 28, 2018 • Marcia Kaplan

Reading List: Roxanne Abercrombie with Whoson • March 28, 2018 • PEC Staff

3 Ways Customer Data Drives Ecommerce Conversions • March 27, 2018 • Anna Kayfitz

Newsletter frustrations result in new target audience • March 27, 2018 • Elizabeth Hollingsworth

Yandex.Market, in new joint venture, seeks non-Russian sellers • March 27, 2018 • Maksim Komonov

3-part Plan to Minimize the Impact of Site Outages • March 26, 2018 • Eric Davis

17 Amazon Seller Tools to Find Profitable Products • March 25, 2018 • Connor Gillivan

High-performing Facebook Ad Placements (in 4 Steps) • March 23, 2018 • Michael Stancil

SEO: Store Locators Good for Bots, Good for Shoppers • March 23, 2018 • Jill Kocher Brown

Leverage Micro Conversions to Close Sales • March 22, 2018 • Pamela Hazelton

Fulfillment Requirements of Retailer-owned Marketplaces • March 21, 2018 • Stephen Bulger

10 Ways That Artificial Intelligence Helps Merchants • March 21, 2018 • Gagan Mehra

How Does Your Email Marketing Program Stack Up? • March 20, 2018 • Carolyn Nye

6 Plugins to Automate a WooCommerce Store • March 20, 2018 • Curtis McHale

11 New Ecommerce Books for Spring 2018 • March 19, 2018 • Sig Ueland

For Ecommerce, Better to Use Search Ads or Display? • March 19, 2018 • Armando Roggio

Ecommerce Product Releases: March 18, 2018 • March 18, 2018 • Sig Ueland

SEO: 8 Reasons to Stop the Addiction to Keyword Demand • March 16, 2018 • Jill Kocher Brown

Gzip Compression Could Make Your Site 90-percent Faster • March 16, 2018 • Armando Roggio

Photo Captions (Greatly) Help Ecommerce Conversions • March 15, 2018 • Marcia Yudkin

Costco Finally Embraces Ecommerce • March 15, 2018 • Marcia Kaplan

6 Impressive B2B Ecommerce Sites • March 14, 2018 • Lori McDonald

When Hiring an SEO Pro, Look for These 11 Skills • March 14, 2018 • Jill Kocher Brown

How to Quickly Drop Seconds from a Site’s Load Time • March 13, 2018 • Hamlet Batista

Enable HTTP/2 for Happier Customers, Better SEO • March 12, 2018 • Armando Roggio

19 Free Web Design Tools from Winter 2018 • March 12, 2018 • Sig Ueland

Target Audiences Can Change (Ask Play-Doh) • March 11, 2018 • Pamela Hazelton

5 Ecommerce SEO Tactics to Try Today • March 9, 2018 • Armando Roggio

For Digital Ads, Minimal Text Converts the Best • March 9, 2018 • Michael Stancil

SEO: How to Rank against the Heavyweights • March 8, 2018 • Jill Kocher Brown

Use Google Analytics to Audit PPC Traffic • March 7, 2018 • Morgan Jones

Crisis Communications Checklist for Retail Businesses • March 7, 2018 • Armando Roggio

How to Automate Customer Recognition • March 6, 2018 • Curtis McHale

How to Track Overall Marketing Performance for All Channels • March 6, 2018 • Anna Kayfitz

Entrepreneurs fool themselves about productivity • March 5, 2018 • Peter Keller

Content Marketing Can Drive Long-tail SEO • March 5, 2018 • Armando Roggio

11 Product Review Plugins for WordPress • March 5, 2018 • Sig Ueland

5 Content Marketing Ideas for April 2018 • March 4, 2018 • Armando Roggio

4 SEO Requirements for International Ecommerce Sites • March 2, 2018 • Jill Kocher Brown

Walmart’s Ecommerce Sales Up 23 Percent in Fourth Quarter 2017 • March 1, 2018 • Marcia Kaplan

Ecommerce Product Releases: March 1, 2018 • March 1, 2018 • Sig Ueland

Does Your Mobile Site Pass the Thumb Zone Test? • March 1, 2018 • Pamela Hazelton

Step-by-step PPC Testing Strategy for Any Advertiser • February 28, 2018 • Robert Brady

February 2018 Top 10: Our Most Popular Posts • February 28, 2018 • PEC Staff

Use Status Pages to Evaluate Cloud-based Vendors • February 27, 2018 • Eric Davis

Facebook Product Feed Ads: Not Just for Remarketing • February 26, 2018 • Michael Stancil

SEO Tips for New Ecommerce Sites (and Redesigns) • February 26, 2018 • Jill Kocher Brown

15 Quality Themes for BigCommerce • February 25, 2018 • Sig Ueland

Protect your brand on ecommerce marketplaces • February 23, 2018 • Phil Masiello

What, Exactly, Is Barebones SEO? • February 22, 2018 • Kerry Murdock

Failure to Manage Sales Tax Exemptions Could Cost (Big) Money • February 22, 2018 • Shane Ratigan

Abandoned Cart Recovery Is Cheaper Than Marketing to New Clients • February 21, 2018 • Curtis McHale

A Brief Introduction to Affiliate Marketing for Ecommerce • February 21, 2018 • Armando Roggio

Does ‘AMP for Email’ Impact Ecommerce? • February 20, 2018 • Carolyn Nye

15 Popular Themes for Shopify • February 20, 2018 • Sig Ueland

Comparing KPIs for 2 websites in first year of trading • February 19, 2018 • Elizabeth Hollingsworth

Ecommerce Product Releases: February 19, 2018 • February 19, 2018 • Sig Ueland

4 payment aggregators to use in Russia • February 18, 2018 • Maksim Komonov

Staying Ahead of Fake Product Reviews • February 18, 2018 • Gagan Mehra

Indispensable SEO Tools, from Free to Expensive • February 16, 2018 • Jill Kocher Brown

Manage Your Business Blog with a Kanban Board • February 15, 2018 • Armando Roggio

3 hooks to lure shoppers away from Amazon • February 14, 2018 • Richard Stubbings

Ecommerce Briefs: Alibaba Eyes Kroger; Walmart Partners with Rakuten • February 14, 2018 • Marcia Kaplan

4 Ways to Increase Revenue from Organic Search Traffic • February 13, 2018 • Hamlet Batista

Proofreading Pitfalls That Trip Up Even Watchful Wordsmiths • February 13, 2018 • Marcia Yudkin

From Retail to Manufacturing, Kanban Improves Efficiency • February 12, 2018 • Armando Roggio

13 Social Media Plugins for WordPress • February 12, 2018 • Sig Ueland

Which Promotions Perform Best for Your Ecommerce Business? • February 11, 2018 • Anna Kayfitz

HTTPS Is Important for More Reasons Than SEO • February 9, 2018 • Jill Kocher Brown

The State of Social Advertising and Tracking • February 9, 2018 • Michael Stancil

Create Google Docs from a Google Sheet • February 8, 2018 • Armando Roggio

Creating Dynamic Ads on Facebook • February 7, 2018 • Robert Brady

Manage Site Search Like It’s 1996 • February 7, 2018 • Pamela Hazelton

My experience with product reviews • February 6, 2018 • Peter Keller

Google Data Studio: Track Sales, ROI from All Sources • February 6, 2018 • Morgan Jones

Driving B2B Revenue through Personalization • February 5, 2018 • Lori McDonald

13 Tools for Responsive Web Design • February 5, 2018 • Sig Ueland

5 Content Marketing Ideas for March 2018 • February 4, 2018 • Armando Roggio

6 Ways Web Developers Can Improve SEO • February 2, 2018 • Jill Kocher Brown

Ecommerce Product Releases: February 1, 2018 • February 1, 2018 • Sig Ueland

How to benefit from Amazon ads • February 1, 2018 • Phil Masiello

January 2018 Top 10: Our Most Popular Posts • January 31, 2018 • PEC Staff

Optimizing Checkout Flow in WooCommerce • January 31, 2018 • Curtis McHale

New Electronic Logging Mandate May Increase Shipping Costs • January 30, 2018 • Armando Roggio

11 Amazon Seller Tools to Manage Customer Feedback • January 30, 2018 • Connor Gillivan

SEO: 8 Ways UX and Design Could Reduce Traffic • January 29, 2018 • Jill Kocher Brown

12 New Social Media Tools for 2018 • January 29, 2018 • Sig Ueland

Ecommerce in Nordic Region: Affluent Market, Appetite for Foreign Goods • January 28, 2018 • Marcia Kaplan

The Rise of Human-free Retail • January 26, 2018 • Gagan Mehra

3 Steps to Minimize Technology Risks for an Ecommerce Store • January 24, 2018 • Eric Davis

Comparing A/B and Multivariate Testing • January 24, 2018 • Anna Kayfitz

How to Identify Keywords That Signal Shoppers’ Intent • January 23, 2018 • Armando Roggio

Study: Personalized Recommendations Produce 4 Times More Conversions • January 22, 2018 • Pamela Hazelton

New Sales Tax Law Targets Marketplaces • January 21, 2018 • Shane Ratigan

SEO: Google to Make Mobile Speed a Ranking Factor • January 19, 2018 • Jill Kocher Brown

4 Common Methods to Personalize Email Marketing • January 18, 2018 • Carolyn Nye

What’s the True Value of a Conversion? • January 17, 2018 • Anna Kayfitz

How to Plan for the Death of a Business Owner • January 17, 2018 • John Di Giacomo

Ecommerce Product Releases: January 16, 2018 • January 16, 2018 • Sig Ueland

Use Your ‘About’ Page to Build Trust with First-time Visitors • January 16, 2018 • Marcia Yudkin

Will Customer Profiles Replace Marketing Personas? • January 15, 2018 • Armando Roggio

13 Innovative Mobile Shopping Apps • January 15, 2018 • Sig Ueland

SEO: How to Identify High Rankings That Produce No Clicks • January 14, 2018 • Hamlet Batista

7 Ways to Integrate Natural and Paid Search • January 12, 2018 • Jill Kocher Brown

Testing Pay-per-click Ad Copy Requires Human Intuition • January 12, 2018 • Robert Brady

Facebook, Google, Amazon: Which Ad Channel Is Right for Your Brand? • January 11, 2018 • Kiri Masters

2017 Ecommerce Round-up: 16 Percent Growth; ’Retail Apocalypse’? • January 11, 2018 • Marcia Kaplan

Dissecting Amazon’s new ‘Pay by Invoice’ method • January 10, 2018 • Richard Stubbings

How to Build an Ecommerce Keyword List • January 9, 2018 • Armando Roggio

Tips for Selling and Buying on B2B Exchanges • January 9, 2018 • Gagan Mehra

Mobile to Dominate Ecommerce Conversions • January 8, 2018 • Pamela Hazelton

12 New Business Books for 2018 • January 8, 2018 • Sig Ueland

Optimizing Google Search Options for Android Apps • January 7, 2018 • Jill Kocher Brown

Would relocating damage my ecommerce business? • January 6, 2018 • Elizabeth Hollingsworth

5 Russian fulfillment companies for cross-border ecommerce • January 5, 2018 • Maksim Komonov

How to Increase Click-throughs on Organic Search Listings • January 4, 2018 • Hamlet Batista

Google Analytics: 3 Reports to Customize for Ecommerce • January 3, 2018 • Morgan Jones

5 Content Marketing Ideas for February 2018 • January 3, 2018 • Armando Roggio

10 Exceptional Digital Marketing Campaigns in 2017 • January 2, 2018 • Sig Ueland

Live Streaming Can Promote Ecommerce Products • January 2, 2018 • Armando Roggio

Ecommerce Product Releases: January 1, 2018 • January 1, 2018 • Sig Ueland