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Articles from
2012
< Back to Articles by Year
25 Top Articles for 2012
•
December 28, 2012
•
PEC Staff
5 New Year’s Resolutions for Small Online Retailers
•
December 27, 2012
•
Armando Roggio
10 Ways to Encourage Customer Ratings and Reviews
•
December 26, 2012
•
Paul Chaney
How to Get 1,000 Visitors to your Website for Free
•
December 26, 2012
•
Aaron Houghton
Reading List: WarehousingAndFulfillment.com’s Will Schneider
•
December 24, 2012
•
PEC Staff
10 Drop Shipping Resources
•
December 24, 2012
•
Sig Ueland
SEO: When Product Facets and Filters Fail
•
December 21, 2012
•
Jill Kocher Brown
6 Tips for Newsletter Subscription Forms
•
December 21, 2012
•
Drew Coffin
Configuring Google Analytics, Part 1: Are You Taking Full Advantage?
•
December 20, 2012
•
Tim Wilson
Reviewing your Ecommerce Business at Year End
•
December 19, 2012
•
Dale Traxler
Remember a Holiday ‘Thank You’ Email
•
December 19, 2012
•
Armando Roggio
5 Sites for Consumer Product Discovery
•
December 18, 2012
•
Paul Chaney
3 Common Email Marketing Mistakes
•
December 18, 2012
•
Carolyn Nye
30 Shipping Resources for Small Businesses
•
December 17, 2012
•
Sig Ueland
Bad Marketers: 4 Evil Tactics from Marketing’s Dark Side
•
December 17, 2012
•
Armando Roggio
SEO: Working Around a Redesign
•
December 14, 2012
•
Jill Kocher Brown
How to Lower Credit Card Processing Costs and Obtain Better Terms: Follow-up
•
December 13, 2012
•
Phil Hinke
Three small business customer service fails and one that works
•
December 13, 2012
•
Elizabeth Hollingsworth
Analyzing B-to-B Ecommerce
•
December 12, 2012
•
Dale Traxler
Transactional Emails: 5 Secrets to Improve
•
December 12, 2012
•
Armando Roggio
How to Create a Google+ Community
•
December 11, 2012
•
Paul Chaney
Lessons Learned: Licensing a Language Platform Is Ecommerce Success
•
December 11, 2012
•
Elizabeth Hollingsworth
3 Video Trends to Watch in 2013
•
December 10, 2012
•
Armando Roggio
The SEO Benefit of Infographics
•
December 7, 2012
•
Jill Kocher Brown
Email, Mobile, On-site Driving 2012 Holiday Sales
•
December 6, 2012
•
Armando Roggio
Marketplace Mania, Part 4: Leveraging Technology
•
December 6, 2012
•
Dale Traxler
Mobile Commerce Blurs Online, Offline Retail
•
December 5, 2012
•
Armando Roggio
Designing a Facebook Marketing Campaign in 4 Steps
•
December 4, 2012
•
Paul Chaney
6 Sites to Monitor Facebook Changes
•
December 4, 2012
•
Paul Chaney
Analyzing Black Friday, Cyber Monday, and Overall Retail Sales
•
December 3, 2012
•
Marcia Kaplan
16 New Ecommerce Books for the 2012 Holidays
•
December 3, 2012
•
Sig Ueland
Minimising “lost” Deliveries over Christmas
•
December 1, 2012
•
Richard Stubbings
Using Keyword Research beyond SEO
•
November 30, 2012
•
Jill Kocher Brown
Launching a New Affiliate Marketing Program, Part 1: Tracking Platforms
•
November 29, 2012
•
Carolyn Kmet
Mobile Devices Capture Increasing Share of Holiday Shopping
•
November 29, 2012
•
Marcia Kaplan
7 Last Minute Holiday Marketing Improvements
•
November 28, 2012
•
Scott Smigler
3 Tips for Holiday Returns and Exchanges
•
November 28, 2012
•
Armando Roggio
Marketplace Mania, Part 3: Choosing the Right Marketplace
•
November 27, 2012
•
Dale Traxler
4 Ideas for After-Christmas Sales
•
November 27, 2012
•
Armando Roggio
Amazon and Pinterest Add Business Pages
•
November 26, 2012
•
Paul Chaney
Marketplace Mania, Part 2: Buying Unique, Niche Items
•
November 23, 2012
•
Dale Traxler
9 Creative Websites For Marketing Inspiration
•
November 23, 2012
•
Kevin Webster
Top 10 Social Sharing Buttons for Your Website
•
November 21, 2012
•
Paul Chaney
Translation: Understanding Per-word Rates
•
November 21, 2012
•
Rebecca Ray
Automated Email Marketing Drives Ecommerce Sales; 4 Tips
•
November 20, 2012
•
Carolyn Nye
5 Sins of Retail Site Design in 2013
•
November 20, 2012
•
Armando Roggio
Pinterest Releases Business Accounts
•
November 19, 2012
•
Armando Roggio
Analyzing Mobile Traffic in Google Analytics; 5 Questions
•
November 16, 2012
•
Tim Wilson
3 Tactics for Mobile Commerce
•
November 16, 2012
•
Armando Roggio
Building traffic the right (aka hard) way
•
November 16, 2012
•
Jamie Salvatori
Marketplace Mania, Part 1: Reviewing the Buying Experience
•
November 15, 2012
•
Dale Traxler
Third-Quarter Ecommerce Results Bode Well for the 2012 Holiday Season
•
November 15, 2012
•
Marcia Kaplan
Why free content can give you excellent SEO but poor subscriber growth
•
November 15, 2012
•
Elizabeth Hollingsworth
How to Measure SEO Performance
•
November 14, 2012
•
Jill Kocher Brown
13 Facebook Marketing Apps Worth Your Attention
•
November 14, 2012
•
Paul Chaney
How to Lower Credit Card Processing Costs and Obtain Better Terms, Part 4: Negotiations
•
November 13, 2012
•
Phil Hinke
Email Marketing: Planning Your Holiday Calendar
•
November 12, 2012
•
Armando Roggio
23 Tools to Help Manage Content
•
November 12, 2012
•
Sig Ueland
4 Fast Ways to Kill Your SEO
•
November 9, 2012
•
Jill Kocher Brown
Strategies for Free Shipping
•
November 8, 2012
•
Dale Traxler
21 Pay-per-click Resources to Learn and Improve
•
November 8, 2012
•
Melissa Mackey
Preparing for Television Commerce; 4 Steps
•
November 7, 2012
•
Armando Roggio
Google Analytics: Overcoming ‘Not Provided’ Keywords
•
November 7, 2012
•
Jaime Brugueras
3 Marketing Lessons from Goruck.com
•
November 6, 2012
•
Armando Roggio
Facebook Simplifies Ad Creation Process
•
November 6, 2012
•
Paul Chaney
17 Websites with Video Backgrounds
•
November 5, 2012
•
Sig Ueland
Magento and multi channel selling
•
November 3, 2012
•
Richard Stubbings
SEO: 3 Ways to Grow Links to Your Ecommerce Site
•
November 2, 2012
•
Jill Kocher Brown
9 Blogging Lessons for Ecommerce Merchants
•
November 1, 2012
•
Paul Chaney
How to Diversify Your Traffic Sources
•
November 1, 2012
•
Dale Traxler
8 Key Ecommerce Marketing Tactics
•
October 31, 2012
•
Armando Roggio
Google Shopping: 5 Optimization Tips
•
October 31, 2012
•
Scott Smigler
LinkedIn Updates Member Profiles
•
October 30, 2012
•
Paul Chaney
4 Ideas for Cyber Monday Sales
•
October 30, 2012
•
Armando Roggio
Affiliate Marketing: Using Product Data Feeds
•
October 29, 2012
•
Carolyn Kmet
7 marketing avenues that have been a waste of time and money, and 4 that haven’t
•
October 29, 2012
•
Elizabeth Hollingsworth
Understanding Google’s Algorithm Updates
•
October 26, 2012
•
Jill Kocher Brown
Niche vs. Mass Market Product Strategies
•
October 25, 2012
•
Dale Traxler
7 Steps to Better Ecommerce Marketing
•
October 25, 2012
•
Armando Roggio
Creating Custom Segments in Google Analytics
•
October 24, 2012
•
Tim Wilson
How to Set Up a YouTube Channel
•
October 23, 2012
•
Paul Chaney
Getting Started with eBay
•
October 23, 2012
•
Armando Roggio
Email Marketing: Analyzing J.C. Penney’s New Approach
•
October 22, 2012
•
Carolyn Nye
Understanding Segmentation in Google Analytics
•
October 19, 2012
•
Tim Wilson
YouTube’s Time Watched Algorithm Update
•
October 19, 2012
•
Jill Kocher Brown
Lessons Learned: T-shirt Retailer Launches in Dorm Room
•
October 18, 2012
•
Elizabeth Hollingsworth
Envisioning Your Business in 2022
•
October 17, 2012
•
Dale Traxler
Pinterest: Tap Shared Interests for Ecommerce Sales
•
October 17, 2012
•
Paul Chaney
2 Keys for Terrific Ecommerce Customer Service
•
October 16, 2012
•
Shirley Tan
Is Pinterest the Best Social Platform for Ecommerce?
•
October 16, 2012
•
Armando Roggio
17 Social Media Cheat Sheets
•
October 15, 2012
•
Sig Ueland
3 Tips for Encouraging Product Reviews
•
October 15, 2012
•
Armando Roggio
SEO: Marshaling Your Keyword Army
•
October 12, 2012
•
Jill Kocher Brown
How to Lower Credit Card Processing Costs and Obtain Better Terms, Part 3: Preparation
•
October 11, 2012
•
Phil Hinke
Marketing to the Online Hispanic Consumer
•
October 11, 2012
•
Marcia Kaplan
5 Ways to Attract New Customers
•
October 10, 2012
•
Armando Roggio
Descriptive Product Content Produces Sales
•
October 9, 2012
•
Dale Traxler
29 New Tools to Develop Your Site
•
October 9, 2012
•
Sig Ueland
LinkedIn Retools Company Pages
•
October 8, 2012
•
Paul Chaney
10 Free Content Curation Platforms
•
October 8, 2012
•
Kevin Webster
3 Tips for Better Online Merchandising
•
October 8, 2012
•
Armando Roggio
Smartphones, Tablets Account for 1 in 8 Visits
•
October 5, 2012
•
Jill Kocher Brown
The Perils of Amazon Re-Pricing Software – or Beware Amazon Being Helpful
•
October 4, 2012
•
Richard Stubbings
6 Essential Google Analytics Features for Every Retailer
•
October 4, 2012
•
Jaime Brugueras
Multichannel Selling a Necessity
•
October 3, 2012
•
Dale Traxler
The 4-Step Social Media Content Strategy
•
October 3, 2012
•
Paul Chaney
5 SEO Keyword Research Sources in Google
•
October 3, 2012
•
Chris Silver Smith
10 Great Retailer Blogs
•
October 2, 2012
•
Armando Roggio
A Social Media Marketing Paradox?
•
October 2, 2012
•
Armando Roggio
How to Set Affiliate Marketing Commissions
•
October 1, 2012
•
Carolyn Kmet
17 Typography Resources
•
October 1, 2012
•
Sig Ueland
Primping Your Holiday Pay-per-click Promotions
•
September 28, 2012
•
Scott Smigler
SEO: Putting Navigation to Work
•
September 28, 2012
•
Jill Kocher Brown
Ask an Expert: Appropriate to Send Remarketing Emails to Guest Shoppers?
•
September 27, 2012
•
PEC Staff
Managing Your Ecommerce Sales Funnel, Part 2
•
September 27, 2012
•
Dale Traxler
Using Past Customers to Help New Shoppers
•
September 26, 2012
•
PEC Staff
Twitter Launches Redesign with New Header Image
•
September 26, 2012
•
Paul Chaney
5 Keys to Social Commerce Success
•
September 25, 2012
•
Gagan Mehra
Swipe Fee Settlement Bad, Retailers Say
•
September 25, 2012
•
Armando Roggio
Using Meta Tags for Search Engine Visibility
•
September 25, 2012
•
Lorrie Thomas Ross
Top Retailers Going Mobile Fast
•
September 24, 2012
•
Armando Roggio
SEO Ranking Forecast: 74 and Sunny
•
September 21, 2012
•
Jill Kocher Brown
5 Holiday Email Marketing Tips
•
September 20, 2012
•
Carolyn Nye
Mimic Amazon at your own peril
•
September 20, 2012
•
Jamie Salvatori
Managing Your Ecommerce Sales Funnel
•
September 19, 2012
•
Dale Traxler
7 Social Shopping Sites to Sell Products
•
September 19, 2012
•
Paul Chaney
Top 20 Viral Marketing Videos
•
September 18, 2012
•
Sig Ueland
Using Lookbooks to Inspire Shoppers
•
September 18, 2012
•
Armando Roggio
Lessons Learned: Eco-friendly Products Require the Right Ettitude
•
September 17, 2012
•
Elizabeth Hollingsworth
Supercharge Your Search Results Page
•
September 17, 2012
•
Armando Roggio
12 tips for creating a great customer birthday program
•
September 16, 2012
•
Elizabeth Hollingsworth
Choosing an Integrated Ecommerce System; 4 Steps
•
September 14, 2012
•
Dale Traxler
SEO: Using Automated Landing Pages
•
September 14, 2012
•
Jill Kocher Brown
Learning from Bad Web Design
•
September 14, 2012
•
Drew Coffin
Understanding Affluent Male Online Shopping Behavior
•
September 13, 2012
•
Marcia Kaplan
How to Lower Credit Card Processing Costs and Obtain Better Terms, Part 2: Attitude
•
September 12, 2012
•
Phil Hinke
Twitter Advertising for Small Business
•
September 12, 2012
•
Paul Chaney
Google+ For Business Now in Apps
•
September 11, 2012
•
Armando Roggio
18 Gmail Productivity Plugins
•
September 11, 2012
•
Sig Ueland
Using Real-Time Data in Google Analytics
•
September 10, 2012
•
Jaime Brugueras
Live Chat Can Improve Service, Sales
•
September 10, 2012
•
Armando Roggio
SEO: Avoiding Penguins and Pandas
•
September 7, 2012
•
Jill Kocher Brown
8 Free Lead Generation Services
•
September 7, 2012
•
Kevin Webster
Oh No, Its Christmas Again
•
September 6, 2012
•
Richard Stubbings
Lessons Learned: Selling Specialty Handbags Expensive
•
September 6, 2012
•
Elizabeth Hollingsworth
Defining Your Integrated System Requirements
•
September 6, 2012
•
Dale Traxler
10 Brand Campaigns on Twitter
•
September 5, 2012
•
Sig Ueland
3 Ideas for Halloween Marketing 2012
•
September 4, 2012
•
Armando Roggio
Facebook Launches Targeted Page Posts
•
September 4, 2012
•
Paul Chaney
Installing Software on Ubuntu Linux
•
September 3, 2012
•
Armando Roggio
SEO: Launching a Redesigned Site
•
August 31, 2012
•
Jill Kocher Brown
The Benefits of an Integrated Ecommerce System
•
August 30, 2012
•
Dale Traxler
Google’s Product Listing Ads: Cheaper, More Profitable
•
August 30, 2012
•
Scott Smigler
Affiliate Marketing: Recruiting Content Sites
•
August 29, 2012
•
Carolyn Kmet
How to Measure Website Load Times
•
August 28, 2012
•
Tim Wilson
Top 10 Comparison Shopping Tools of 2012
•
August 28, 2012
•
Armando Roggio
Touring the Ubuntu Unity Desktop
•
August 27, 2012
•
Armando Roggio
The Case for Building a Mobile Ecommerce App
•
August 24, 2012
•
Gagan Mehra
SEO: Identifying the Impact of a Site Redesign
•
August 24, 2012
•
Jill Kocher Brown
Ecommerce Shines in the Second Quarter of 2012
•
August 23, 2012
•
Marcia Kaplan
Outsourcing v. Hiring In-house: Pros and Cons
•
August 22, 2012
•
Dale Traxler
Is Marketing Killing Your Ecommerce Business?
•
August 22, 2012
•
Shirley Tan
Use a PIM to Manage Cross-Channel Product Details
•
August 21, 2012
•
Armando Roggio
6 Tips for Selling Directly on Facebook
•
August 21, 2012
•
Paul Chaney
17 Ecommerce Themes for OpenCart
•
August 20, 2012
•
Sig Ueland
3 Ways to Help Affiliates Pin Products
•
August 20, 2012
•
Armando Roggio
SEO: Using Excel for Keyword Analysis
•
August 17, 2012
•
Jill Kocher Brown
3 Tips for Making Better Product Decisions
•
August 16, 2012
•
Armando Roggio
Whatever I’m doing, I’m not doing it right
•
August 16, 2012
•
Elizabeth Hollingsworth
QR Code Mobile App Encourages Repeat Ecommerce Orders
•
August 15, 2012
•
PEC Staff
Evaluating Mobile Strategies for Ecommerce Sites
•
August 15, 2012
•
Dale Traxler
Barebones Social Media Marketing
•
August 14, 2012
•
Paul Chaney
34 People to Follow on Google+
•
August 14, 2012
•
Sig Ueland
Microsoft Office Alternatives for Ubuntu Linux
•
August 13, 2012
•
Armando Roggio
How to Lower Credit Card Processing Costs and Obtain Better Terms, Part 1: The Basics
•
August 13, 2012
•
Phil Hinke
How to Use Google’s Remarketing Platform
•
August 10, 2012
•
Jaime Brugueras
4 Simple Visuals to Explain SEO
•
August 10, 2012
•
Jill Kocher Brown
Tips for a Successful Seasonal Marketing Campaign
•
August 9, 2012
•
Dale Traxler
Ecommerce Acquisitions, Mergers, and Partnerships — What You Need to Know
•
August 8, 2012
•
Marcia Kaplan
3 Pinterest Apps for Facebook Pages
•
August 7, 2012
•
Paul Chaney
Observations on Marketing to Men
•
August 7, 2012
•
Armando Roggio
16 Responsive Ecommerce Themes on WordPress
•
August 6, 2012
•
Sig Ueland
5 Tips for Pinterest Pin-to-Win Contests
•
August 6, 2012
•
Armando Roggio
SEO: Can Local Searchers Find Your Stores?
•
August 3, 2012
•
Jill Kocher Brown
If You Build It They Will Come – Not Unless You Work On It
•
August 3, 2012
•
Richard Stubbings
10 Tips to Freshen Your Ecommerce Site
•
August 2, 2012
•
Dale Traxler
Email Case Study: Moosejaw Adds Personality to Email Messages
•
August 2, 2012
•
Carolyn Nye
Understanding the 6 Facebook Post Types
•
August 1, 2012
•
Paul Chaney
How to Write an Online Press Release
•
August 1, 2012
•
Lorrie Thomas Ross
Will U.S. Online Sales Tax Mandate Hurt Small Business?
•
August 1, 2012
•
Armando Roggio
5 Steps to Prepare for Google Shopping
•
July 31, 2012
•
Scott Smigler
Affiliate Marketing: 3 Incentives to Drive Sales
•
July 31, 2012
•
Carolyn Kmet
7 Tips for Pinterest Pinning
•
July 30, 2012
•
Armando Roggio
Plastic Surgeon Drives Business With Social Media
•
July 30, 2012
•
Web Marketing Today
5 ways to expand your product range for free or little cost
•
July 30, 2012
•
Elizabeth Hollingsworth
Lessons Learned: Personalized Gift Site a Family Affair
•
July 26, 2012
•
Elizabeth Hollingsworth
Analyzing a Startup, and Pivoting
•
July 26, 2012
•
Dale Traxler
Showrooming Challenges Brick-and-Mortar Retailers
•
July 25, 2012
•
Marcia Kaplan
To Maintain Productivity, Keep Some Margin
•
July 25, 2012
•
Armando Roggio
Sending HTML and Plain Text Email Simultaneously
•
July 25, 2012
•
Web Marketing Today
5 Reasons to Consider Ubuntu for Your Small Business
•
July 24, 2012
•
Armando Roggio
16 New QR Code Campaigns in 2012
•
July 24, 2012
•
Sig Ueland
18 Websites Featuring Beautiful Illustrations
•
July 24, 2012
•
Drew Coffin
10 Strategies for Effective Facebook Posts
•
July 23, 2012
•
Paul Chaney
How to Reduce Picking and Packing Errors
•
July 23, 2012
•
James Hyde
Launching a New Ecommerce Business
•
July 20, 2012
•
Dale Traxler
Getting Started with Responsive Web Design
•
July 19, 2012
•
Gagan Mehra
Visa, MasterCard Settlement Not an Automatic Win for Merchants
•
July 19, 2012
•
Phil Hinke
3 Ideas to Reduce Shipping Costs
•
July 18, 2012
•
PEC Staff
4 Ways to Improve Email Deliverability
•
July 18, 2012
•
Carolyn Nye
Dr. Ralph Wilson on the Founding of Web Marketing Today
•
July 18, 2012
•
Kerry Murdock
7 Strategies to Grow Ecommerce Revenue
•
July 17, 2012
•
Dale Traxler
9 Ways to Increase Twitter Engagement
•
July 17, 2012
•
Paul Chaney
Be a Customer Service Superhero, Like Ron Burley
•
July 16, 2012
•
Armando Roggio
16 New Ecommerce Books for Summer 2012
•
July 16, 2012
•
Sig Ueland
Google Analytics: 3 Tests to Ensure Your Checkout Process Is Working
•
July 13, 2012
•
Tim Wilson
ShopRunner May Help Merchants Compete with Amazon Prime
•
July 13, 2012
•
Marcia Kaplan
5 SEO Shortcuts to Avoid
•
July 12, 2012
•
Jill Kocher Brown
How to Change Your Online Reputation
•
July 11, 2012
•
PEC Staff
Google Analytics Jumps into Mobile Metrics
•
July 11, 2012
•
Jaime Brugueras
14 Pinterest-Like Sites for Product Promotion
•
July 9, 2012
•
Armando Roggio
20 Top Brands on Socialcam
•
July 9, 2012
•
Sig Ueland
The Free Traffic Myth
•
July 6, 2012
•
Jamie Salvatori
Google Shopping’s Impact on SEO
•
July 6, 2012
•
Jill Kocher Brown
‘Promoted Stories’ Enables Wide Content Syndication
•
July 5, 2012
•
Paul Chaney
Setting Up an Amazon Webstore
•
July 5, 2012
•
Armando Roggio
Pawn Shops Move to the Internet; CEO Explains
•
July 4, 2012
•
PEC Staff
You’ve got a search box, right?
•
July 4, 2012
•
Jamie Salvatori
Google Shopping: Preparing for Paid Listings
•
July 3, 2012
•
Jody Isaksson Hartwig
12 Resources for Custom Facebook Pages
•
July 3, 2012
•
Sig Ueland
Qwiki’s New Video Creator May Have Ecommerce Applications
•
July 2, 2012
•
Armando Roggio
13 Sites with Personalized Social Media Icons
•
June 29, 2012
•
Drew Coffin
Not the Top Ten Extensions for Magento
•
June 29, 2012
•
Richard Stubbings
SEO: Understanding XML Sitemaps
•
June 29, 2012
•
Jill Kocher Brown
How to Hire an Affiliate Manager
•
June 28, 2012
•
Carolyn Kmet
Simplified Accounting for Ecommerce Merchants
•
June 27, 2012
•
PEC Staff
Putting a Dollar Value on Fans, Friends, and Followers
•
June 27, 2012
•
Armando Roggio
For Quick Sales, Target Top PPC Ad Placements
•
June 26, 2012
•
Dale Traxler
Writing Social Media Press Releases: 3 Tools to Help
•
June 25, 2012
•
Paul Chaney
Moving Beyond Likes on Facebook
•
June 25, 2012
•
Armando Roggio
SEO Keywords: ‘Red Roses’ vs. ‘Roses Red’
•
June 22, 2012
•
Jill Kocher Brown
Overcoming Challenges for Qualifying Potential Buyers of eCommerce business
•
June 22, 2012
•
Manish Shah
Collaborative Consumption Can Help Your Ecommerce Business
•
June 21, 2012
•
Gagan Mehra
Social Media: 5 Legal Risks to Your Company
•
June 21, 2012
•
Jeff Jacobson, Jd, Llm
7 ways to maximise distribution opportunities through other retailers
•
June 20, 2012
•
Elizabeth Hollingsworth
Adapting To Business Lifecycles
•
June 20, 2012
•
Dale Traxler
Installing Facebook’s New WordPress Plugin
•
June 19, 2012
•
Paul Chaney
Lessons Learned: Working Mom Applies Science to Online Toy Business
•
June 18, 2012
•
Elizabeth Hollingsworth
5 Ways to Freshen Your Email List
•
June 18, 2012
•
Carolyn Nye
Measuring Social Media’s Impact on Revenue
•
June 15, 2012
•
Tim Wilson
Reading List: Trevor Ginn of Hello Baby
•
June 15, 2012
•
PEC Staff
How to Evaluate Ecommerce Risks
•
June 14, 2012
•
Dale Traxler
Investment in Ecommerce Firms Robust
•
June 14, 2012
•
Marcia Kaplan
12 Free Google SEO Tools
•
June 13, 2012
•
Sig Ueland
Facebook Adds Post Scheduler and Admin Roles
•
June 13, 2012
•
Paul Chaney
Avoid Credit Card Processing Proposals with AVS Fees
•
June 12, 2012
•
Phil Hinke
5 Mistakes to Avoid on Ecommerce Sites
•
June 12, 2012
•
Armando Roggio
Reading List: Hassan Bawab of Magic Logix
•
June 11, 2012
•
PEC Staff
Tablets and Phablets Could Boost Value of Ecommerce Video
•
June 11, 2012
•
Armando Roggio
Achieving Your Ecommerce Business Goals
•
June 8, 2012
•
Dale Traxler
Reading List: Andrew Youderian of eCommerceFuel.com
•
June 8, 2012
•
PEC Staff
Using Google Analytics to Measure Social Media Effectiveness
•
June 7, 2012
•
Jaime Brugueras
SEO Report Card: MotoGP Store, Part 2
•
June 7, 2012
•
Jill Kocher Brown
17 Tools to Analyze Your Links
•
June 6, 2012
•
Sig Ueland
Understanding Comparison Shopping Engines
•
June 6, 2012
•
Jody Isaksson Hartwig
Facebook Promoted Posts: Getting Started
•
June 5, 2012
•
Paul Chaney
Ecommerce Marketing on Google+
•
June 5, 2012
•
Armando Roggio
Who is Using Twitter and Why?
•
June 4, 2012
•
Armando Roggio
Is Your Ecommerce Model Profitable and Sustainable?
•
June 4, 2012
•
Dale Traxler
SEO Report Card: MotoGP Store, Part 1
•
June 1, 2012
•
Jill Kocher Brown
Affiliate Marketing: Optimize Creative Inventory
•
May 31, 2012
•
Carolyn Kmet
Limitations on the Crowdfunding Legislation
•
May 30, 2012
•
Jeff Jacobson, Jd, Llm
Shared hosting is best for Magento
•
May 30, 2012
•
Richard Stubbings
Remarketing Renaissance Helps Ecommerce Merchants
•
May 30, 2012
•
Scott Smigler
3 Ways to Integrate Tweets on Your Ecommerce Site
•
May 29, 2012
•
Paul Chaney
RSS Plumbing with Yahoo! Pipes
•
May 29, 2012
•
Armando Roggio
15 Personalized Shopping Cart Icons
•
May 28, 2012
•
Drew Coffin
One disastrous daily deal experience: What Not To Do
•
May 28, 2012
•
Elizabeth Hollingsworth
Why Does SEO Take So Long?
•
May 25, 2012
•
Jill Kocher Brown
10 Ways to Evaluate Online Marketplaces
•
May 25, 2012
•
Gagan Mehra
18 Tools to Develop Your Brand on Facebook
•
May 24, 2012
•
Sig Ueland
Building the Right Ecommerce Team for Success
•
May 23, 2012
•
Dale Traxler
Automating Social Media Posts with Dlvr.it
•
May 23, 2012
•
Armando Roggio
Using Facebook’s Insights Analytics to Expand Your Audience
•
May 22, 2012
•
Paul Chaney
Reduce Shipping Costs with Hybrid Services
•
May 22, 2012
•
PEC Staff
Integrating Google Analytics with Site Search to Drive Conversions
•
May 21, 2012
•
Tim Wilson
SEO Site Migration Checklist
•
May 18, 2012
•
Jill Kocher Brown
7 Key Ecommerce Infrastructure Decisions
•
May 18, 2012
•
Dale Traxler
How to Install Social Sharing Buttons from Facebook, Twitter, LinkedIn and Pinterest
•
May 17, 2012
•
Paul Chaney
Credit Card Providers Increasing Rates and Fees
•
May 17, 2012
•
Phil Hinke
23 Tools to Research Your Competition
•
May 16, 2012
•
Sig Ueland
Publishers to Become Ecommerce Merchants?
•
May 16, 2012
•
Armando Roggio
10 Ways to Make Your Video Not Suck
•
May 15, 2012
•
Jamie Salvatori
10 reasons your mother makes your best beta tester
•
May 15, 2012
•
Elizabeth Hollingsworth
Bing Goes Social with New Redesign
•
May 15, 2012
•
Armando Roggio
10 Photoshop Skills for Beginners
•
May 14, 2012
•
Drew Coffin
Using Google Analytics Advanced Segments to Find Actionable Data
•
May 14, 2012
•
Jaime Brugueras
SEO: How to Amplify Keyword Signals
•
May 11, 2012
•
Jill Kocher Brown
Online Apparel Sales Explode
•
May 10, 2012
•
Marcia Kaplan
How to Choose an Email Service Provider
•
May 10, 2012
•
Carolyn Nye
How to Generate Phone Calls from PPC Ads
•
May 10, 2012
•
Dr. Ralph F. Wilson
Inventory Rules Are Changing, Says Dropship.com CEO
•
May 9, 2012
•
PEC Staff
Choosing Sales Channels to Reach Target Consumers
•
May 9, 2012
•
Dale Traxler
Drop Shipping: The Good and The Bad
•
May 8, 2012
•
Armando Roggio
8 Social Shopping Sites for Ecommerce Merchants
•
May 8, 2012
•
Paul Chaney
20 Most-Shared Marketing Videos
•
May 7, 2012
•
Sig Ueland
Magento, Multi Store and SEO
•
May 6, 2012
•
Richard Stubbings
Lessons Learned: Wholesale Butcher Becomes Prime Retail
•
May 4, 2012
•
Elizabeth Hollingsworth
SEO Professionals Can Harm an Ecommerce Business
•
May 4, 2012
•
Jill Kocher Brown
Reading List: Neil Davidson of My Web Presenters
•
May 3, 2012
•
PEC Staff
What’s the Value Proposition of Your Ecommerce Company?
•
May 3, 2012
•
Dale Traxler
Using Twitter to Promote Your Ecommerce Products
•
May 2, 2012
•
Paul Chaney
Survey Says: Pinterest-like Sites Drive Sales
•
May 1, 2012
•
Armando Roggio
Affiliate Marketing: Communicating with Your Affiliates
•
May 1, 2012
•
Carolyn Kmet
6 Product Page Factors that Drive Sales
•
April 30, 2012
•
Pablo Palatnik
3 Examples of Contest Marketing
•
April 30, 2012
•
Armando Roggio
Google’s Over-Optimization Penalty an Evolution, Not Revolution
•
April 27, 2012
•
Jill Kocher Brown
7 Things to Know about Your Customers
•
April 26, 2012
•
Dale Traxler
Ecommerce Owner Sells the Business; Explains the Process
•
April 25, 2012
•
PEC Staff
Emphasizing Site Search in Web Design
•
April 25, 2012
•
Armando Roggio
Managing Your Company’s Trade Secrets
•
April 24, 2012
•
Jeff Jacobson, Jd, Llm
3 Tips for Managing Shopping Cart Abandonment
•
April 24, 2012
•
Armando Roggio
10 Marketing Examples of Facebook Photo Albums
•
April 23, 2012
•
Paul Chaney
Dr. Ralph Wilson Announces Sale of Web Marketing Today
•
April 23, 2012
•
Dr. Ralph F. Wilson
Who Needs an Ecommerce Strategy, Anyway?
•
April 23, 2012
•
Dale Traxler
Changes at the USPS
•
April 20, 2012
•
PEC Staff
Going Public? How to Decide Which Exchange to List On
•
April 20, 2012
•
Marcia Kaplan
6 Ways to Increase Prices on Your Ecommerce Site
•
April 19, 2012
•
Gagan Mehra
SEO: Avoid Link Building Shortcuts
•
April 19, 2012
•
Jill Kocher Brown
Lessons Learned: U.K. Online Ink Store Celebrates 10 Years
•
April 18, 2012
•
Elizabeth Hollingsworth
How to Manage Tracking Tags on an Ecommerce Site
•
April 18, 2012
•
PEC Staff
How we increased our international business 40%
•
April 18, 2012
•
Jamie Salvatori
3 Tips for Deciding What to Sell Online
•
April 17, 2012
•
Armando Roggio
Facebook Photo Albums: Maximize the Marketing Value
•
April 17, 2012
•
Paul Chaney
Hotmail users unsubscribe most but most likely to convert
•
April 17, 2012
•
Elizabeth Hollingsworth
23 Twitter Chats for Small Businesses
•
April 16, 2012
•
Sig Ueland
5 Unique and Effective Email Offers
•
April 16, 2012
•
Carolyn Nye
SEO: Build Relationships, Not Links
•
April 13, 2012
•
Jill Kocher Brown
Credit Card Processing: Red Flags for Ecommerce Merchants, Part 3
•
April 12, 2012
•
Phil Hinke
Using YouTube Videos to Drive Ecommerce Sales
•
April 11, 2012
•
PEC Staff
The Future of Regulated Mail, and Ecommerce Shipping
•
April 11, 2012
•
James Hyde
Google AdWords Ad Extensions Basics
•
April 10, 2012
•
Armando Roggio
Equity Crowdfunding Is Now Legal in U.S.
•
April 10, 2012
•
Marcia Kaplan
Using Facebook’s New App Icons to Promote Your Business
•
April 9, 2012
•
Paul Chaney
Pinterest: Choosing Cover Images, Tracking Pins
•
April 9, 2012
•
Armando Roggio
SEO and Selecting a Magento Theme
•
April 7, 2012
•
Richard Stubbings
SEO and PPC: Synergistic or Cannibalistic?
•
April 6, 2012
•
Jill Kocher Brown
8 SEO Pointers for Ecommerce Product Pages
•
April 5, 2012
•
Pablo Palatnik
Analyzing Customer Review Platforms; Amazon’s Example
•
April 5, 2012
•
Louis Camassa
Tablets, Smartphones to Change Online Shopping?
•
April 4, 2012
•
PEC Staff
8 ways expos are similar to online marketing
•
April 4, 2012
•
Elizabeth Hollingsworth
7 Reasons to Start an Ecommerce Business
•
April 4, 2012
•
Armando Roggio
5 Creative Ideas for Facebook Timeline Covers
•
April 3, 2012
•
Paul Chaney
10 Ways to Improve Product Photos
•
April 3, 2012
•
Drew Coffin
4 Pinterest Marketing Mistakes
•
April 2, 2012
•
Armando Roggio
Google’s Secure Search Squeezes SEO Planning and Reporting
•
March 30, 2012
•
Jill Kocher Brown
Affiliate Marketing Case Study: CrazyForBargains.com
•
March 29, 2012
•
Carolyn Kmet
Boost Pay-per-click Profits in 5 Easy Steps
•
March 29, 2012
•
Scott Smigler
How Authors, Entertainers Are Selling Their Content Online; 9 Examples
•
March 28, 2012
•
Sig Ueland
3 Basic Ways to Improve PPC Advertising
•
March 28, 2012
•
Armando Roggio
Facebook Timeline Cover Images: 6 Pointers
•
March 27, 2012
•
Paul Chaney
Tips on Targeting Other Countries with Google AdWords
•
March 27, 2012
•
Anne Kennedy
Lessons Learned: SEO Makes Australian Florist Bloom
•
March 27, 2012
•
Elizabeth Hollingsworth
Do Digital Catalogs Drive Conversions?
•
March 26, 2012
•
Charles Nicholls
PayPal, Others Envision Payment Convergence
•
March 26, 2012
•
Armando Roggio
8 free or low-cost ways to market your website
•
March 25, 2012
•
Elizabeth Hollingsworth
Facebook Launches ‘Offers’ for Facebook Pages
•
March 22, 2012
•
Paul Chaney
Google Plans SEO Over-Optimization Penalty
•
March 22, 2012
•
Jill Kocher Brown
App List: Joe Horan of TheBuyFly
•
March 21, 2012
•
PEC Staff
5 Tips for Working with Web Developers
•
March 21, 2012
•
Jeff Jacobson, Jd, Llm
5 Techniques for Excellent Online Customer Service
•
March 20, 2012
•
Gagan Mehra
3 Examples of Marketing on the Fringe
•
March 20, 2012
•
Armando Roggio
Daily deals: 6 ways they ruin your business, 3 ways they might not
•
March 19, 2012
•
Elizabeth Hollingsworth
8 Innovative Brand Promotions Using Social Media
•
March 19, 2012
•
Sig Ueland
4 Ways to Write Compelling Blog Titles
•
March 19, 2012
•
Armando Roggio
Top 5 Reasons to Use Google Webmaster Tools
•
March 16, 2012
•
Jill Kocher Brown
Using Email to Promote Holiday Sales; Pros and Cons
•
March 15, 2012
•
Carolyn Nye
Kabbage, A Funding Source for Ecommerce Merchants
•
March 15, 2012
•
Marcia Kaplan
How to Reduce Ecommerce Shipping Costs
•
March 14, 2012
•
PEC Staff
3 Tips for Better Email Subscription Forms
•
March 14, 2012
•
Armando Roggio
15 New Ecommerce Books for March 2012
•
March 13, 2012
•
Sig Ueland
Credit Card Processing: Red Flags for Ecommerce Merchants, Part 2
•
March 13, 2012
•
Phil Hinke
10 Commandments for Effective Online Social Networking
•
March 12, 2012
•
Paul Chaney
How to Promote a New Product on Your Ecommerce Site
•
March 12, 2012
•
Armando Roggio
How you can help customers going through a hard time
•
March 11, 2012
•
Elizabeth Hollingsworth
25 Great Corporate Logos
•
March 9, 2012
•
Drew Coffin
SEO for Mobile Apps and App Stores
•
March 9, 2012
•
Jill Kocher Brown
How to Monitor and Manage Your Wholesale Suppliers
•
March 8, 2012
•
James Hyde
Configuring an Ecommerce Site for International Orders; 8 Tips
•
March 8, 2012
•
Louis Camassa
CyberSource Exec on Credit Card Fraud, Steps to Prevent
•
March 7, 2012
•
PEC Staff
My Love/Hate Relationship with Product Reviews
•
March 7, 2012
•
Jamie Salvatori
Fancy Is a Pinterest-like Alternative for Ecommerce Merchants
•
March 7, 2012
•
Paul Chaney
Put Retail back on the Agenda
•
March 6, 2012
•
Richard Stubbings
3 Tips for Managing a Store’s Online Reputation
•
March 6, 2012
•
Armando Roggio
3 New Facebook Marketing Tools: Timeline, Reach Generator, Premium
•
March 6, 2012
•
Sig Ueland
Managing a Design Project When You’re Not a Graphic Artist
•
March 5, 2012
•
Drew Coffin
How to Shorten Google+ URLs
•
March 5, 2012
•
Armando Roggio
Checklist for Qualifying Internet Business Buyers
•
March 4, 2012
•
Manish Shah
How to reduce customer returns, refunds and resentment
•
March 4, 2012
•
Elizabeth Hollingsworth
10 Most Important Features of Ecommerce Product Pages
•
March 2, 2012
•
Pablo Palatnik
Reading List: Luke van de Paverd of eCommerce Economy
•
March 2, 2012
•
PEC Staff
SEO Benefits of Responsive Web Design
•
March 1, 2012
•
Jill Kocher Brown
Facebook Implements Timeline for Business Pages
•
March 1, 2012
•
Paul Chaney
How to Optimize a Pay-per-click Landing Page
•
February 29, 2012
•
Armando Roggio
Affiliate Marketing: Segmenting Your Affiliates, Part 2
•
February 29, 2012
•
Carolyn Kmet
3 New Google AdWords’ Features Worth Trying
•
February 28, 2012
•
Scott Smigler
Using Amateur Videos for Marketing Success; 2 Examples
•
February 27, 2012
•
Paul Chaney
Using Content Marketing for Your Ecommerce Business
•
February 27, 2012
•
Armando Roggio
My Seven Big Mistakes
•
February 26, 2012
•
Elizabeth Hollingsworth
BloomReach to Change SEO Technology?
•
February 24, 2012
•
Jill Kocher Brown
Reading List: Jaime Brugueras of Mineful
•
February 24, 2012
•
PEC Staff
10 Low-Budget Ways to Sell Internationally
•
February 23, 2012
•
Gagan Mehra
15 Top Crowdfunding Projects on Kickstarter
•
February 23, 2012
•
Sig Ueland
Crowdfunding Legislation Still Pending
•
February 22, 2012
•
Jeff Jacobson, Jd, Llm
How to Compete on Price Against Large Companies
•
February 22, 2012
•
PEC Staff
10 Innovative Ecommerce Sites
•
February 21, 2012
•
Armando Roggio
The Pros and Cons of Drop Shipping
•
February 21, 2012
•
Rob Snell
Identifying Conversion Problems from the Product Page
•
February 21, 2012
•
Pamela Hazelton
3 Ecommerce Personalization Strategies
•
February 20, 2012
•
Armando Roggio
Ecommerce Comes to Twitter
•
February 20, 2012
•
Paul Chaney
5 Steps to Effective Email Calls to Action
•
February 17, 2012
•
Carolyn Nye
SEO: Optimizing Ratings, Reviews and Comments
•
February 17, 2012
•
Jill Kocher Brown
Credit Card Processing: Red Flags for Ecommerce Merchants, Part 1
•
February 17, 2012
•
Phil Hinke
6 New Mobile Payment Developments
•
February 16, 2012
•
Sig Ueland
What’s an Inappropriate Product Review?
•
February 15, 2012
•
PEC Staff
5 Free Facebook Welcome Tab Apps; Pros and Cons
•
February 15, 2012
•
Paul Chaney
4 Ways to Improve Ecommerce Conversions with Better Landing Pages
•
February 14, 2012
•
Armando Roggio
How to Optimize Your Site for Google in Foreign Countries
•
February 14, 2012
•
Anne Kennedy
Reading List: Stefan Schmidt of Hybris
•
February 14, 2012
•
PEC Staff
Ask an Expert: Better to Sell Retail or Wholesale?
•
February 13, 2012
•
PEC Staff
3 Tips for Getting Started with Subscriptions
•
February 13, 2012
•
Armando Roggio
Optimizing Images to Reduce Load Times
•
February 10, 2012
•
Drew Coffin
How Does Facebook Make Money?
•
February 10, 2012
•
Marcia Kaplan
There is no magic bullet for success.
•
February 9, 2012
•
Jamie Salvatori
How to Pack and Protect an Ecommerce Shipment
•
February 9, 2012
•
James Hyde
How to Source Products from China, and Sell There Too
•
February 8, 2012
•
PEC Staff
14 Brands on Pinterest
•
February 8, 2012
•
Sig Ueland
10 Useful WordPress Plugins
•
February 7, 2012
•
Paul Chaney
4 Ways Tablets Could Affect Ecommerce Design, Marketing
•
February 7, 2012
•
Armando Roggio
Google+ Scrapbook: Creative Examples from Top Companies
•
February 6, 2012
•
Paul Chaney
You Can’t Buy Real Followers and Fans
•
February 6, 2012
•
Armando Roggio
SEO Impact of Google’s Search Plus Your World
•
February 3, 2012
•
Jill Kocher Brown
Playing The Amazon Game
•
February 3, 2012
•
Richard Stubbings
How to Use Google+ Scrapbook Photo Album to Showcase Your Products
•
February 3, 2012
•
Paul Chaney
Facebook’s Open Graph and Timeline Could Help Ecommerce Merchants
•
February 2, 2012
•
Paul Chaney
Reducing Shipping Costs for Low-Volume Merchants
•
February 1, 2012
•
PEC Staff
Cheaper Clicks from AdWords Coming?
•
February 1, 2012
•
Scott Smigler
Affiliate Marketing: Segmenting Your Affiliates
•
January 31, 2012
•
Carolyn Kmet
Fake Reviews, a Despicable Practice?
•
January 31, 2012
•
Armando Roggio
SVG Images: Sources to Download, Create
•
January 30, 2012
•
Drew Coffin
PetFlow.com: Customer Focus, Business Savvy Drives Success
•
January 30, 2012
•
Armando Roggio
Google Integrates Google+ in Search Results
•
January 27, 2012
•
Paul Chaney
Optimizing a Page for Search Engines, Part 3: Keywords to Content
•
January 27, 2012
•
Jill Kocher Brown
Increasing Conversions by Referring Consumers Elsewhere
•
January 26, 2012
•
Pamela Hazelton
Too Much SEO Can Harm an Ecommerce Business
•
January 26, 2012
•
Kerry Murdock
My favorite tools and services
•
January 25, 2012
•
Jamie Salvatori
How to Expand to the U.K. Market
•
January 25, 2012
•
James Hyde
3 Things to Love About Quarterly.co
•
January 25, 2012
•
Armando Roggio
Legal: Ecommerce Owners Liable to Patent Trolls?
•
January 24, 2012
•
Jeff Jacobson, Jd, Llm
Top 20 Brands on Google+ for Jan. 2012
•
January 24, 2012
•
Sig Ueland
January Blues
•
January 24, 2012
•
Richard Stubbings
Using ‘Quick Views’ to Increase Conversions
•
January 23, 2012
•
Louis Camassa
3 Content Lessons from Top Performing Blogs
•
January 23, 2012
•
Armando Roggio
10 Ideas to Grow Ecommerce Profits in 2012
•
January 20, 2012
•
Gagan Mehra
Optimizing a Page for Search Engines, Part 2: Keyword Mapping
•
January 20, 2012
•
Jill Kocher Brown
5 Ways Blogging Is Better than Social Networking
•
January 19, 2012
•
Paul Chaney
Email Marketing: 3 Ways to Increase Relevancy
•
January 19, 2012
•
Carolyn Nye
Vat19.com Thrives in 2011, Recap
•
January 18, 2012
•
PEC Staff
6 Innovative Ecommerce Uses of YouTube
•
January 18, 2012
•
Sig Ueland
How to Analyze Your Ecommerce Competitors
•
January 17, 2012
•
Armando Roggio
SVG Images: What Merchants Need to Know
•
January 17, 2012
•
Drew Coffin
How to Use Pinterest for Your Ecommerce Business
•
January 16, 2012
•
Armando Roggio
Daily Deals: A Good Investment for Merchants?
•
January 16, 2012
•
Marcia Kaplan
220 Million Top-Level Domains: A Breakdown
•
January 13, 2012
•
Sig Ueland
Optimizing a Page for Search Engines, Part 1: Keyword Research
•
January 13, 2012
•
Jill Kocher Brown
Credit Card Processing: Don’t Be Seduced by Teaser Rates
•
January 12, 2012
•
Phil Hinke
Buying Sites to Boost Traffic
•
January 12, 2012
•
Armando Roggio
Using Real People to Test a Website
•
January 11, 2012
•
PEC Staff
4 Essential Social Media Tools
•
January 11, 2012
•
Paul Chaney
Use Pinterest to Raise Consumer Interest
•
January 10, 2012
•
Armando Roggio
10 Tips to Hire a Great SEO Agency
•
January 10, 2012
•
Jill Kocher Brown
Try Amazon’s Mechanical Turk for Inexpensive Labor
•
January 9, 2012
•
Armando Roggio
Google+ Adds Multiple Administrator Capability
•
January 9, 2012
•
Paul Chaney
U.S. Online Holiday Sales Reach $37 Billion, Set Record
•
January 6, 2012
•
Armando Roggio
Creating a Killer Post-Holiday PPC Strategy
•
January 5, 2012
•
Scott Smigler
Creating Color Schemes for Web Design
•
January 5, 2012
•
Drew Coffin
Using Social Buttons to Enhance Search Engine Optimization
•
January 4, 2012
•
Jill Kocher Brown
Social Media Users Look for New Products and Offers, Survey Finds
•
January 3, 2012
•
Armando Roggio
Layaway: Retro Purchasing Process Reappears Online
•
January 3, 2012
•
Marcia Kaplan
What website seller can do to maximize sale price
•
January 3, 2012
•
Manish Shah
Affiliate-Marketing Events Worth Attending in 2012
•
January 2, 2012
•
Carolyn Kmet
Segmenting Email Lists for 2012
•
January 2, 2012
•
Armando Roggio