10 Tools for Managing Twitter Engagement
Effectively managing a Twitter account can sometimes be a chore. It’s difficult to keep up with followers, steer clear of spam, or know if your Twitter engagement is paying off in ways that are meaningful to your business.
Here is a list of ten Twitter tools that can help in all those respects. It includes tools to analyze your Twitter reach, find and follow relevant Twitter users, filter and curate content, optimize and manage posting activity, and reduce spam.
TweetReach is a social analytics tool that provides detailed metrics on the impact of your Twitter conversations. You can measure how many accounts received your tweets, see how far your message traveled, and who is influencing the conversation about your business, products or services.
You can use TweetReach to:
- Analyze tweets about hashtags, your company name; or a URL;
- Get in-depth social analytics on reach, exposure, tweets and contributors.
Timely is a Twitter posting tool that analyzes your past 199 tweets and determines the best time slots to post in order to achieve the highest engagement in terms of views, retweets, mentions and new followers. The application uses the information gleaned from its analysis to auto-schedule your tweets at a time that it determines will be the most optimal.
Twellow, which promotes itself as “The Twitter Yellow pages,” is a directory of public Twitter accounts, with hundreds of categories and search features designed to help users find others to follow. Though Twellow is overly laden with advertising, which clutters the interface, it is a useful tool to find new followers based on category or geographic location.
Registered users can create a profile in Twellow to highlight their expertise, skills and business interests. Links to other social networks where users maintain a presence can be added, as well.
Social analytics service Vizify provides an application call Tweetsheet that turns your Twitter activity into an infographic showing your top followers, content, geographic impact, favorite themes, and engagement.
This visual rendering is useful in that it helps you gain a more comprehensive understanding — i.e., the big picture — of your Twitter activity and the impact it has from an engagement standpoint.
BirdHerd is designed to be used by companies that have several people designated to update a single Twitter account. Each person is assigned his or her own log-in credentials, so there is no sharing of a single username and password.
BirdHerd does not provide its own Twitter client, but can be used with whichever one the user is comfortable with: TweetDeck, HootSuite, or Twitter.com, for example. The user simply sends a direct message — i.e., “DM” — to the group account and BirdHerd manages the post.
Twylah turns your top tweets into a landing page that resembles a blog, giving your audience a visual summary of your company. Think of it as a content curation and filtering tool that helps make sense of your Twitter posting activity and presents it in a way that is visually appealing. The application also provides widgets that can be embedded into your ecommerce site or blog.
SocialBro is a social media customer-management application that enables you to manage and analyze your Twitter community. It provides analytics reports, Twitter list management, follow/unfollow tracking, and search functions. It is, by far, the most comprehensive of all the tools included in this list.
SocialBro includes a wide array of features, as follows.
- Download all your Twitter community — followers and friends — to a local database that you can consult even when offline.
- Search your followers and friends using different criteria such as name, location and description.
- Filter and order the search results using different criteria such as number of followers, frequency of tweets, account age, recent activity, language, time zone.
- Create Twitter lists with the search results.
- Detect who is following you and easily follow them back.
- Detect who recently unfollowed you and easily unfollow them.
- Discover your new followers.
- Detect potential spammers, noisy users, influential users, famous people, newbies from amongst your friends and/or followers.
SocialBro can be added as an app to Google Chrome or downloaded to your desktop.
TwitBlock is designed with one purpose: to eliminate spam from your Twitter stream. The app searches your Twitter followers looking for various characteristics associated with junk Twitter accounts, then scores each from 0 to 4 points. The points are added up and the overall likelihood an account is spam is expressed as a percentage.
Once spammers are blocked, you may wish to further filter your Twitter stream using a tool called Slipstream, which enables users to hide any Tweet from specific users, hashtags and keywords. It works with Twitter.com.
Twitalyzer is a tool designed to measure the social influence of Twitter users based on their Twitter activity. It provides a range of metrics including influence rank (shown as a percentage), social relationships with other Twitter users, and topics and communities where the Twitter user is most actively engaged.