Effectively managing a Twitter account can sometimes be a chore. It's difficult to keep up with followers, steer clear of spam, or know if your Twitter engagement is paying off in ways that are meaningful to your business.
Here is a list of ten Twitter tools that can help in all those respects. It includes tools to analyze your Twitter reach, find and follow relevant Twitter users, filter and curate content, optimize and manage posting activity, and reduce spam.
TweetReach is a social analytics tool that provides detailed metrics on the impact of your Twitter conversations. You can measure how many accounts received your tweets, see how far your message traveled, and who is influencing the conversation about your business, products or services.
You can use TweetReach to:
- Analyze tweets about hashtags, your company name; or a URL;
- Get in-depth social analytics on reach, exposure, tweets and contributors.
Timely is a Twitter posting tool that analyzes your past 199 tweets and determines the best time slots to post in order to achieve the highest engagement in terms of views, retweets, mentions and new followers. The application uses the information gleaned from its analysis to auto-schedule your tweets at a time that it determines will be the most optimal.
Twellow, which promotes itself as "The Twitter Yellow pages," is a directory of public Twitter accounts, with hundreds of categories and search features designed to help users find others to follow. Though Twellow is overly laden with advertising, which clutters the interface, it is a useful tool to find new followers based on category or geographic location.
Registered users can create a profile in Twellow to highlight their expertise, skills and business interests. Links to other social networks where users maintain a presence can be added, as well.