Practical Ecommerce

11 Product Video Solutions for Ecommerce Merchants

Using product video is a good way for merchants to engage customers and boost conversion rates. There are a variety of online tools for small and mid-sized retailers to produce product video at a relatively low cost.

Here is a list of solutions for producing product videos. There are automatic product video tools, online video platforms, mobile video production apps, and resources to hire video creative professionals.

Treepodia

Treepodia website

Treepodia

Treepodia is a platform for automated video production. Automatically synchronize with your product catalog — i.e., when your catalog changes, so do the videos. Upload more than one video version per product and monitor user behavior with multi-variant testing. Price: Plans start at $149 per month for up to 1,500 product videos.

Liveclicker

LiveClicker website

Liveclicker

Liveclicker is a video commerce platform, providing retailers a solution from production through conversion. Its MobileStudio mobile app allows Liveclicker clients to produce, edit, and publish professional quality ecommerce product videos. Liveclicker then provides interactive elements to drive conversions, like clickable text overlays and hotspots. Then track and optimize videos with A/B testing and other metrics. Price: Contact for pricing.

Animoto

Animoto website

Animoto

Animoto lets merchants create product videos with a variety of features. Choose from video templates or design your own style. Add your logo, select from a library of commercially licensed music, add call to action info, and more. Price: Plans start at $39 per month.

Fluid Retail

Fluid Retail website

Fluid Retail

Fluid Retail is a platform for creating innovative ecommerce content. Use Fluid Retail’s video system to let customers buy products directly from product videos. Place shoppable video on any site or Facebook page, and leverage social features for sharing. Price: Contact for pricing.

The Talk Market

The Talk Market website

The Talk Market

The Talk Market is an automatic video platform that helps retailers create thousands of videos in a few minutes per video and for only a few dollars per video. Price: Contact for pricing.

Videolicious

Videolicious website

Videolicious

Videolicious is a video production app from The Talk Market to quickly create high quality video. Use a smartphone to instantly weave together videos, photos, music and more. Create simple, fast, automatic video solutions, with trimming, a commercial music library, video storage, and more. Price: Free plan offers storage of 20 videos. Premium plans start at $5 per month.

PowToon

PowToon website

PowToon

PowToon is a platform for creating animated videos. It has an easy and intuitive interface, along with a suite of tools to animate product demos and presentations. Its premium plan provides access to royalty free images and music, as well as a higher export quality. Price: Free plan with watermark and SD quality. Premium plans start at $19 per month.

Wideo

Wideo website

Wideo

Wideo is an online tool to easily create animated videos for your product demos. Try out templates or start from scratch. Insert objects, type, backgrounds, sounds, and animate in a few clicks. Price: Free plan has branding. Premium plans start at $19.

Stupeflix

Stupeflix website

Stupeflix

Stupeflix is a tool to create videos using your photos and footage. Use automated editing and music syncing. Trim video, adjust timing and add custom transitions. Pro version offers unbranded pages, text-to-speech voiceovers, call-to-action buttons, and commercially licensed music. Price: Free plan has branding. Premium plan is $39 per month.

YouTube Creator Hub

YouTube Creator Hub website

YouTube Creator Hub

YouTube Creator Hub is a resource center to help you create, edit, and publish video content. Use the YouTube Capture app to make your videos pop with automatic color correction, stabilization, trimming, and music tracks. Use the YouTube Editor to craft your clips and apply interactive features. Price: Free.

SmartShoot

SmartShoot website

SmartShoot

SmartShoot is a network that connects people and companies to photographers and videographers. If you are interested in hiring professionals to shoot your product demos, SmartShoot can give you access to talent. Get pitches based on your project requirements, choose the right creative, and utilize tools to collaborate effectively. Price: Contact for pricing.


Sig Ueland
Sig Ueland
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Comment ( 1 )

  1. Mike Darnell June 2, 2014 Reply

    Hi Sig,
    My name is Mike and I’m member of the team at Treepodia.com

    I just wanted to say thanks for mentioning us here with all these great companies.

    Video is where it’s at! …

    Best,
    Mike
    @treepodia

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