A recent study from SLI Systems asked 319 respondents about the importance of various technologies and tactics in terms of their effect on ecommerce strategy.

While the sample for the study was not necessarily large, it tended to support many preconceived ideas about which web technologies and techniques are the most effective for online retailers. Search engine marketing and optimization, which embodies both SEO and pay-per-click efforts, were clearly the most important marketing tools in the survey respondents’ opinion, garnering a vote of “Very Important” from 70 percent of those asked.

Email marketing was also an important tactic, a finding which parallels results from a recent Practical eCommerce study.