Only about 45 percent of small businesses have a website. Those businesses without a website aren’t attracting customers online and may be stifling their own... Read More »
Selling products on third-party websites is not new. What is new is Facebook’s latest test, the so-called Facebook Buy button, that allows ecommerce merchants to... Read More »
Five emerging technologies could change ecommerce in just the next few years, giving shoppers new access to products and the ability to customize some items... Read More »
Develop your own Facebook strategy by observing the success of other retailers. Stylophane, a digital marketing agency, provides a free Social Index that tracks the... Read More »
Every day, it seems, we read of an Internet-based company acquiring another one, or raising capital, or expanding into a new segment. Mergers and acquisitions... Read More »
Google has taken its obsession with security to a new level by including a preference for sites running SSL in its ranking algorithm. Starting slowly... Read More »
Google Analytics has once again upped the ante for online retailers with a new upgrade, aptly named “Enhanced Ecommerce.” It offers deeper insights into visitor... Read More »
Twitter has been in existence since 2006 and has roughly 240 million monthly active users. Even so, many online businesses fail to make effective use... Read More »
Unusual holidays, lists, and questions answered could all help drive traffic to your ecommerce site this month.
Content marketing aims to attract customers with useful or... Read More »
Many retailers focus on growing web traffic and then exposing it to a variety of techniques to convert those visitors into paying customers.
“Growth hacking” is... Read More »