Practical eCommerce Articles
25 Tips for Successful Twitter Engagement
Many ecommerce merchants use Twitter to connect with customers, build personal relationships, and influence conversations to me... 1 Comment | Read More »
'Integrated Marketing' Latest Buzzword, Critical Ecommerce Activity
Seemingly, when I become comfortable with a widely used technology term, someone creates another version. That's frustrating. B... 2 Comments | Read More »
Applying Data to Improve your Email Communications
With so much information available about your customers and prospects, how do you apply that information to your email communic... 0 Comments | Read More »
Bitcoins: 3 Things Online Merchants Must Know
Bitcoin is a mostly anonymous, peer-to-peer electronic payment system that could allow online retailers to accept cash-like pay... 4 Comments | Read More »
Using Twitter Hashtags for Ecommerce Marketing
By some accounts, as many as 75 percent of Twitter users include hashtags in their tweets. While hashtags are popular, from a m... 1 Comment | Read More »
12 How-to and DIY Video Sites
Adding videos to your website can be a terrific way to inform consumers on your product expertise, add value to their shopping ... 2 Comments | Read More »
Using Analytics to Adapt and Learn
Everyone wants to be data-driven these days. But, what does that really mean? Using the classic "people, process, technology" t... 0 Comments | Read More »
The Importance of Ecommerce Strategy
One thing I learned running my ecommerce jewelry business for 10 years was that I was never done. There was seemingly always so... 0 Comments | Read More »
25 Apps for Dropbox
Dropbox is a cloud-storage service. Similar to Google Drive and SkyDrive, Dropbox lets you access and sync files across all you... 5 Comments | Read More »
4 Key Ecommerce Metrics that Determine Success
There are four key ecommerce metrics that determine success. They are: Understanding lifetime value of a customer; Monitoring... 3 Comments | Read More »
Facebook Changes Ads Manager to Improve Tracking
Facebook recently made several changes to Ads Manager to make it easier for advertisers to track performance against goals and ... 0 Comments | Read More »
Merchants Using Interchange-Plus Pricing Continue to Overpay
Editor's Note: Contributor Phil Hinke is a veteran of the credit card processing industry. He now consults with merchants to he... 4 Comments | Read More »
How to Start Selling on the Amazon Marketplace
Amazon allows other retailers to sell products on its marketplace, where millions of interested shoppers visit daily. This crea... 0 Comments | Read More »
5 Reasons for an Ecommerce Business Plan
Does an ecommerce company need a business plan? Yes, almost any business can benefit from developing a business plan. While ma... 2 Comments | Read More »
How to Choose Colors for your Ecommerce Site
I often ask ecommerce business owners about the color choices for their stores. Most of the answers are similar to “I like thes... 4 Comments | Read More »
Using Omni-channel Personalization for Ecommerce
Many online retail sites use personalization features that are bundled with their ecommerce platforms or are enabled by integra... 2 Comments | Read More »
Buffer: Timesaving Social Sharing and Management Application
Sharing content to social networks typically happens in one of two ways: by clicking a social sharing button found on many blog... 0 Comments | Read More »
17 Education Sites for Web Merchants
Web merchants wear many hats, such as entrepreneur, marketer, accountant, and technologist. If you need help developing some of... 2 Comments | Read More »
Google Shopping Feed: 3 Things You Should Be Doing
Editor's Note: We welcome Mary Weinstein as our newest contributor. She will address selling on comparison-shopping engines, m... 4 Comments | Read More »
Ecommerce Priorities Depend on Lifecycle
Knowing your business's lifecycle is important. Before you invest in a new ecommerce platform, or make decisions based on the l... 1 Comment | Read More »
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