RSS

Practical eCommerce Articles

How to Choose Colors for your Ecommerce Site

How to Choose Colors for your Ecommerce Site

I often ask ecommerce business owners about the color choices for their stores. Most of the answers are similar to “I like thes... 4 Comments | Read More »

Using Omni-channel Personalization for Ecommerce

Using Omni-channel Personalization for Ecommerce

Many online retail sites use personalization features that are bundled with their ecommerce platforms or are enabled by integra... 2 Comments | Read More »

Buffer: Timesaving Social Sharing and Management Application

Buffer: Timesaving Social Sharing and Management Application

Sharing content to social networks typically happens in one of two ways: by clicking a social sharing button found on many blog... 0 Comments | Read More »

17 Education Sites for Web Merchants

17 Education Sites for Web Merchants

Web merchants wear many hats, such as entrepreneur, marketer, accountant, and technologist. If you need help developing some of... 2 Comments | Read More »

Google Shopping Feed: 3 Things You Should Be Doing

Google Shopping Feed: 3 Things You Should Be Doing

Editor's Note: We welcome Mary Weinstein as our newest contributor. She will address selling on comparison-shopping engines, m... 4 Comments | Read More »

Ecommerce Priorities Depend on Lifecycle

Ecommerce Priorities Depend on Lifecycle

Knowing your business's lifecycle is important. Before you invest in a new ecommerce platform, or make decisions based on the l... 1 Comment | Read More »

4 Reasons Every Retailer Should Have a Mobile App

4 Reasons Every Retailer Should Have a Mobile App

Mobile applications resonate with shoppers, are easy to implement, come with a variety of abilities and purposes, and are becom... 1 Comment | Read More »

SWOT Analysis for Ecommerce Companies

SWOT Analysis for Ecommerce Companies

How to conduct a SWOT analysis — strengths, weaknesses, opportunities, threats — is something many MBA students learn. Unfortun... 1 Comment | Read More »

5 Social Marketplaces for Merchants and Shoppers

5 Social Marketplaces for Merchants and Shoppers

Social marketplaces promote interaction between merchants and their customers, and enable product discovery in a social environ... 1 Comment | Read More »

PPC Advertising: 5 Daily Activities to Grow Profits

PPC Advertising: 5 Daily Activities to Grow Profits

My company recently surveyed 100 small and mid-sized online retailers that do not outsource the management of their Google AdWo... 1 Comment | Read More »

2 Affiliate Promotion Case Studies

2 Affiliate Promotion Case Studies

Affiliate-marketing managers frequently offer bonus incentives to drive sales or increase traffic. My firm recently tested two ... 2 Comments | Read More »

18 New Productivity Apps in March 2013

18 New Productivity Apps in March 2013

The month of March brought new meeting and video-conferencing apps, file management and system tools, note-takers, contact-mana... 1 Comment | Read More »

March 2013 Top 10: Our Most Popular Posts

March 2013 Top 10: Our Most Popular Posts

Each month we compile a list of the ten most popular articles we published that month, based on the number of page views. Here ... 0 Comments | Read More »

Learning from Infomercials for Product Demonstration

Learning from Infomercials for Product Demonstration

Perhaps the easiest advertisers to brush off are the ones behind television infomercials — those talking-head, late-night sales... 1 Comment | Read More »

3 Changes to Facebook Pages: Replies, Cover Photos, Hashtags

3 Changes to Facebook Pages: Replies, Cover Photos, Hashtags

Facebook made two recent changes that affect Pages and is considering another. The two recent changes are the addition of threa... 1 Comment | Read More »

7 Ways Mobile Commerce Will Change Retail

7 Ways Mobile Commerce Will Change Retail

As the online and offline worlds converge, mobile commerce has the potential to eclipse desktop-based ecommerce and, perhaps, e... 2 Comments | Read More »

4 Tools to Simplify the Blogging Process

4 Tools to Simplify the Blogging Process

Bloggers can spend a lot of time selecting topics and researching and writing the posts. Here are four tools I use to speed up... 1 Comment | Read More »

6 Uses of Big Data for Online Retailers

6 Uses of Big Data for Online Retailers

In "Understanding Big Data for Ecommerce," we provided a primer on the growth of data and its implications for ecommerce mercha... 6 Comments | Read More »

Ecommerce Site Search Evolves, without Google

Ecommerce Site Search Evolves, without Google

Ecommerce site search — including Google's announcement that it is dropping its Commerce Search platform — is our topic today. ... 0 Comments | Read More »

10 Ways to Compete Against Large Ecommerce Companies

10 Ways to Compete Against Large Ecommerce Companies

When I owned a small ecommerce business, I sometimes felt unable to compete against larger companies. Ad budgets were tight; wo... 5 Comments | Read More »

Sign-up to receive EcommerceNotes, our acclaimed email newsletter.

View A Sample | Privacy

Connect with us

Help

Featured Tags | All A-Z

 

Inside Practical eCommerce