Practical eCommerce Articles
2 Affiliate Promotion Case Studies
Affiliate-marketing managers frequently offer bonus incentives to drive sales or increase traffic. My firm recently tested two ... 2 Comments | Read More »
18 New Productivity Apps in March 2013
The month of March brought new meeting and video-conferencing apps, file management and system tools, note-takers, contact-mana... 1 Comment | Read More »
March 2013 Top 10: Our Most Popular Posts
Each month we compile a list of the ten most popular articles we published that month, based on the number of page views. Here ... 0 Comments | Read More »
Learning from Infomercials for Product Demonstration
Perhaps the easiest advertisers to brush off are the ones behind television infomercials — those talking-head, late-night sales... 1 Comment | Read More »
3 Changes to Facebook Pages: Replies, Cover Photos, Hashtags
Facebook made two recent changes that affect Pages and is considering another. The two recent changes are the addition of threa... 1 Comment | Read More »
7 Ways Mobile Commerce Will Change Retail
As the online and offline worlds converge, mobile commerce has the potential to eclipse desktop-based ecommerce and, perhaps, e... 2 Comments | Read More »
4 Tools to Simplify the Blogging Process
Bloggers can spend a lot of time selecting topics and researching and writing the posts. Here are four tools I use to speed up... 1 Comment | Read More »
6 Uses of Big Data for Online Retailers
In "Understanding Big Data for Ecommerce," we provided a primer on the growth of data and its implications for ecommerce mercha... 6 Comments | Read More »
Ecommerce Site Search Evolves, without Google
Ecommerce site search — including Google's announcement that it is dropping its Commerce Search platform — is our topic today. ... 0 Comments | Read More »
10 Ways to Compete Against Large Ecommerce Companies
When I owned a small ecommerce business, I sometimes felt unable to compete against larger companies. Ad budgets were tight; wo... 5 Comments | Read More »
15 New Ecommerce Books for Spring 2013
Spring is here and so are new ecommerce books. Here is a list of new ecommerce and Internet-marketing books for spring 2013. Th... 1 Comment | Read More »
Harnessing Big Data for Small Businesses
An ecommerce merchant deals with data. There’s revenue, profit, customers, traffic, order values, Likes, followers: lots of dat... 0 Comments | Read More »
Ask an Expert: Necessary to Pay Sales Commissions for Online Orders?
"Ask an Expert" is an occasional feature where we ask ecommerce experts questions from online merchants. For this installment, ... 0 Comments | Read More »
Reading List: Retention Science's Jerry Jao
In “Reading List,” we ask ecommerce professionals to name some of their favorite books and blogs and tell us why they read th... 0 Comments | Read More »
5 Key Day-to-day Ecommerce Functions
As ecommerce owners, we frequently look for something new to help our businesses grow. This could be a magical analytical tool... 4 Comments | Read More »
5 Tips for Increasing Amazon Sales by 50 Percent
The Amazon marketplace gives online retailers big and small the opportunity to sell to millions of potential customers, signifi... 11 Comments | Read More »
Pinterest Adds Analytics Component
Pinterest launched business pages a few months ago, which allow companies to create accounts specifically related to their webs... 0 Comments | Read More »
Effective Analytics: Using the Right Tool for the Job
Web analytics platforms are rich sources of data for marketers and ecommerce managers. But it is a mistake to treat them as the... 0 Comments | Read More »
6 Alternatives to Google Reader
Google announced last week that it is retiring Google Reader, its longstanding RSS feed reader application, citing a decrease i... 1 Comment | Read More »
5 Tests to Improve your Email Marketing
For email marketers, there are several key tests that will improve a campaign, and an ongoing program. Here are five basic test... 3 Comments | Read More »
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