Practical eCommerce Articles
How to Choose Colors for your Ecommerce Site
I often ask ecommerce business owners about the color choices for their stores. Most of the answers are similar to “I like thes... 4 Comments | Read More »
Using Omni-channel Personalization for Ecommerce
Many online retail sites use personalization features that are bundled with their ecommerce platforms or are enabled by integra... 2 Comments | Read More »
Buffer: Timesaving Social Sharing and Management Application
Sharing content to social networks typically happens in one of two ways: by clicking a social sharing button found on many blog... 0 Comments | Read More »
17 Education Sites for Web Merchants
Web merchants wear many hats, such as entrepreneur, marketer, accountant, and technologist. If you need help developing some of... 2 Comments | Read More »
Google Shopping Feed: 3 Things You Should Be Doing
Editor's Note: We welcome Mary Weinstein as our newest contributor. She will address selling on comparison-shopping engines, m... 4 Comments | Read More »
Ecommerce Priorities Depend on Lifecycle
Knowing your business's lifecycle is important. Before you invest in a new ecommerce platform, or make decisions based on the l... 1 Comment | Read More »
4 Reasons Every Retailer Should Have a Mobile App
Mobile applications resonate with shoppers, are easy to implement, come with a variety of abilities and purposes, and are becom... 1 Comment | Read More »
SWOT Analysis for Ecommerce Companies
How to conduct a SWOT analysis — strengths, weaknesses, opportunities, threats — is something many MBA students learn. Unfortun... 1 Comment | Read More »
5 Social Marketplaces for Merchants and Shoppers
Social marketplaces promote interaction between merchants and their customers, and enable product discovery in a social environ... 1 Comment | Read More »
PPC Advertising: 5 Daily Activities to Grow Profits
My company recently surveyed 100 small and mid-sized online retailers that do not outsource the management of their Google AdWo... 1 Comment | Read More »
2 Affiliate Promotion Case Studies
Affiliate-marketing managers frequently offer bonus incentives to drive sales or increase traffic. My firm recently tested two ... 2 Comments | Read More »
18 New Productivity Apps in March 2013
The month of March brought new meeting and video-conferencing apps, file management and system tools, note-takers, contact-mana... 1 Comment | Read More »
March 2013 Top 10: Our Most Popular Posts
Each month we compile a list of the ten most popular articles we published that month, based on the number of page views. Here ... 0 Comments | Read More »
Learning from Infomercials for Product Demonstration
Perhaps the easiest advertisers to brush off are the ones behind television infomercials — those talking-head, late-night sales... 1 Comment | Read More »
3 Changes to Facebook Pages: Replies, Cover Photos, Hashtags
Facebook made two recent changes that affect Pages and is considering another. The two recent changes are the addition of threa... 1 Comment | Read More »
7 Ways Mobile Commerce Will Change Retail
As the online and offline worlds converge, mobile commerce has the potential to eclipse desktop-based ecommerce and, perhaps, e... 2 Comments | Read More »
4 Tools to Simplify the Blogging Process
Bloggers can spend a lot of time selecting topics and researching and writing the posts. Here are four tools I use to speed up... 1 Comment | Read More »
6 Uses of Big Data for Online Retailers
In "Understanding Big Data for Ecommerce," we provided a primer on the growth of data and its implications for ecommerce mercha... 6 Comments | Read More »
Ecommerce Site Search Evolves, without Google
Ecommerce site search — including Google's announcement that it is dropping its Commerce Search platform — is our topic today. ... 0 Comments | Read More »
10 Ways to Compete Against Large Ecommerce Companies
When I owned a small ecommerce business, I sometimes felt unable to compete against larger companies. Ad budgets were tight; wo... 5 Comments | Read More »
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