Practical eCommerce Articles
Multi-store Merchant Recaps 2011
With 2011 winding down, we recently asked an ecommerce merchant to recap his company's accomplishments for the year. The merch... 1 Comment | Read More »
12 Sites for Ebook Publishing
Ebook sales will be $9.7 billion in 2016, more than three times this year’s $3.2 billion in sales, according to a recent report... 1 Comment | Read More »
25 Top Articles for 2011
As 2011 draws to a close, we've compiled a list of the 25 most popular Practical eCommerce articles for the year, based on the ... 0 Comments | Read More »
7 Post-Holiday Revenue Generators
For many online retailers, the month of January is a slow one. Between consumers paying off Christmas purchases and those takin... 1 Comment | Read More »
Facebook Replaces Profiles with Timelines; Implications for Merchants
Facebook will soon make a dramatic change to individual user Profiles, turning them into "Timelines," which Facebook calls "a n... 5 Comments | Read More »
'Auto Ship' Programs Generate Repeat Sales; 2 Examples
Many successful ecommerce businesses focus their marketing efforts on search engine optimization, shopping feeds, email, affili... 0 Comments | Read More »
The Changing Online-Payments Landscape
Most every ecommerce site accepts credit-card payments. But the type of cards that merchants accept can affect cart-abandonmen... 2 Comments | Read More »
SEO: Title-Tag Optimization for Ecommerce Sites
Optimizing title tags is a bit like eating your vegetables. No one wants to do it, but everyone knows it's good for you. Search... 3 Comments | Read More »
Zynga Falters in Public Debut; Affects Facebook?
The market for technology stocks is closing the year on a less than happy note and the disappointing public debut of online gam... 0 Comments | Read More »
5 Effective Online Marketing Tactics for 2012
Marketing techniques that worked in the past may be far less successful in this emerging era of mobile devices, personalization... 5 Comments | Read More »
Notable Views: Fulfillment Outsourcing, Pros and Cons
Editor's Note:"Notable Views” is a series where we ask leading experts to address critical, ecommerce-related topics. For this ... 0 Comments | Read More »
8 Tutorials for SEO Beginners
Search engine optimization is the process of improving the visibility of a website to search engines. While that is a simple id... 1 Comment | Read More »
Understanding Color Theory
Last month, I wrote about color psychology and its effect on emotions, in "Color Psychology and Online Marketing" and "Color Ps... 1 Comment | Read More »
13 Timekeeping Apps for Small Businesses
Time is a precious commodity, particularly for entrepreneurial small-business owners that have to manage it themselves. Whether... 1 Comment | Read More »
Understanding YouTube's New Redesign
The major social networks are all in redesign mode. Facebook is rolling out "Timelines," a more picturesque version of user Pro... 0 Comments | Read More »
4 Mobile Email-Marketing Tips
There are many mobile devices that consumers can choose from: basic feature phones, smartphones, tablets, e-readers and more. C... 0 Comments | Read More »
Formatting a Product Spreadsheet for Google Merchant Center
Google has created a service that helps online retailers list and submit products to Google's Product Search, Product Ads, and ... 3 Comments | Read More »
6 Internet Stock Offerings in 2011; Recap
Although 2011 is not yet over, it appears it will be a dismal year for the IPO — initial public stock offering — market. As of ... 1 Comment | Read More »
10 Great Licensed Shopping Carts
Licensed ecommerce platforms are often the most flexible and powerful "shopping carts" available to online retailers, but they ... 10 Comments | Read More »
How to Benefit from Googlebot-Mobile’s New Smarts
Google’s mobile crawler Googlebot-Mobile has traditionally focused on content designed for feature phones and their extremely l... 3 Comments | Read More »
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