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Practical eCommerce Articles

15 Mobile Apps for Holiday Shopping

15 Mobile Apps for Holiday Shopping

There are many mobile apps to assist consumers with holiday shopping. There are deals and rewards apps, price comparison apps, ... 3 Comments | Read More »

New Custom, Top-Level Domains Coming; From 'Widget.com' to '.Widget'

New Custom, Top-Level Domains Coming; From 'Widget.com' to '.Widget'

The range of possible domain names is about to greatly increase. That's because ICANN, the authoritative body over Internet dom... 1 Comment | Read More »

10 Quick, Easy and (Almost) Free Ways to Close Sales During the Holiday Shopping Season

10 Quick, Easy and (Almost) Free Ways to Close Sales During the Holiday Shopping Season

The highly anticipated holiday shopping season is already upon us. Active online stores are seeing more traffic, and price comp... 0 Comments | Read More »

How to Create a Google+ Business Page

How to Create a Google+ Business Page

Google announced last week that it has launched Pages for business in its Google+ social network. I addressed this topic in m... 4 Comments | Read More »

12 New QR Code Campaigns

12 New QR Code Campaigns

Quick Response (QR) codes continue to gain momentum in mobile commerce. As the holidays approach, a number of companies have la... 1 Comment | Read More »

Email Case Study: Toys“R”Us Gears Up for Cyber Monday

Email Case Study: Toys“R”Us Gears Up for Cyber Monday

For online retailers, the days before and after Thanksgiving can determine a successful holiday season. Toys“R”Us, the large U.... 1 Comment | Read More »

3 Types of ‘Return Fraud’ to Monitor this Holiday Season

3 Types of ‘Return Fraud’ to Monitor this Holiday Season

Return fraud, which is expected to cost brick-and-mortar retailers $3.48 billion this holiday season, could also snag online me... 2 Comments | Read More »

Color Psychology and Online Marketing

Color Psychology and Online Marketing

Colors and color combinations send different messages. Oftentimes for websites, colors intuitively create a mood or atmosphere.... 0 Comments | Read More »

7 Worthy Magento Extensions

7 Worthy Magento Extensions

Ecommerce merchants often add features and functions to their sites to increase sales and performance. In this article, you'll... 2 Comments | Read More »

Credit Card Processing: 'Interchange-Plus' Pricing Not Necessarily Fair, Part 2

Credit Card Processing: 'Interchange-Plus' Pricing Not Necessarily Fair, Part 2

Editor's Note: Contributor Phil Hinke is a credit-card veteran who now consults with merchants on lowering their processing cos... 1 Comment | Read More »

Venture Capital Firms Bullish on Ecommerce

Venture Capital Firms Bullish on Ecommerce

In "Ecommerce Companies Snag Venture Capital," I discussed several ecommerce firms that recently received venture capital fundi... 1 Comment | Read More »

13 Sites to Answer Technology Questions

13 Sites to Answer Technology Questions

Making a technology buying decision is difficult when you don’t understand the technology itself. You know that cloud computing... 0 Comments | Read More »

How to Test Multiple Variables on an Ecommerce Site

How to Test Multiple Variables on an Ecommerce Site

Ecommerce merchants strive to increase the number of visitors to their sites that actually purchase products. Increasing those ... 1 Comment | Read More »

8 Businesses on Tumblr

8 Businesses on Tumblr

Of a Kind, the first store built on blogging platform Tumblr, is one year old. The site, which sells fashion items commissioned... 1 Comment | Read More »

Comparing UPS, FedEx, and USPS: Which is Best Now?

Comparing UPS, FedEx, and USPS: Which is Best Now?

Shipping costs are an ongoing challenge for ecommerce merchants, who compete head-to-head over free shipping and seek to avoid ... 28 Comments | Read More »

Using the New Delicious.com; 5 Advantages for Businesses

Using the New Delicious.com; 5 Advantages for Businesses

Delicious is a longtime social bookmarking service for storing, discovering and sharing links to online resources. The site was... 0 Comments | Read More »

An Overview of Magento Go

An Overview of Magento Go

Magento Go is the software-as-a-service ecommerce platform from Magento, a leading open-source ecommerce solution. Magento Go ... 1 Comment | Read More »

Banks React to Durbin Amendment

Banks React to Durbin Amendment

When the Durbin Amendment regulating interchange fees on debit card transactions took effect October 1, it appeared that mercha... 2 Comments | Read More »

5 Reasons to Consider Fulfillment Services

5 Reasons to Consider Fulfillment Services

Accounting, purchasing, marketing, and operations are all areas that online and multi-channel merchants must manage. Fortunatel... 1 Comment | Read More »

Does SEO Conflict with User-Friendly Websites?

Does SEO Conflict with User-Friendly Websites?

Google's so-called "Farmer/Panda" algorithm update rewards original, high-quality site content. Aggregators suffer under Panda... 5 Comments | Read More »

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