Ecommerce Articles
Accessibility: Use Audio To Describe Your Products
On Memorial Day my wife and I went to see the new Indiana Jones film. You might find that odd, a blind person going to the movi... 1 Comment | Read More »
Yahoo! Glue and You: How Blended Search Affects eCommerce
More than likely, you’ve heard the terms “blended search,” “federated search,” or “universal search” (Google’s name for it). Th... 2 Comments | Read More »
Programmers: Web 2.0 Forms
Online forms have become much more elegant and usable in the last couple of years as developers take advantage of “Web 2.0” tec... 4 Comments | Read More »
Quick Query: Credit Card Expert Stresses Integrity
Virtually every ecommerce merchant processes credit card payments. We asked Michael Shatz, publisher of The Merchant’s Guide, a... 0 Comments | Read More »
Shopping Carts: The Umpteenth Time’s The Charm
Name: Chris “Cartel” English Title: Director of Online Sales Companies: HipHopNow, PetsRight, Ramco Worldwide URLs: Petsright.c... 13 Comments | Read More »
Field Test: Shopping Carts, Part Three Of Three
In Field Test, Practical eCommerce has gathered twelve seasoned ecommerce merchants and asked each of them the same questions a... 3 Comments | Read More »
Exporting Requires Formal Agreements
When considering exporting to foreign markets, you must protect yourself legally. It is crucial that your business relationship... 0 Comments | Read More »
Field Test: Shopping Carts, Part Two Of Three
In Field Test, Practical eCommerce has gathered twelve seasoned ecommerce merchants and asked each of them the same questions a... 7 Comments | Read More »
Social Media Made Simple
Social media sites like Facebook, MySpace, YouTube, Flickr and blogs consistently rank high in search results. This means you h... 4 Comments | Read More »
Blogs and Email: A One-Two Marketing Punch
I have long been an advocate of using blogs and email as complementary online marketing strategies. Blogs serve a customer acqu... 6 Comments | Read More »
Field Test: Shopping Carts, Part One Of Three
In Field Test, Practical eCommerce has gathered twelve seasoned ecommerce merchants and asked each of them the same questions a... 14 Comments | Read More »
Pay-Per-Click Tools Improve Productivity
Daily pay-per-click management routine is not a lot of fun. Thankfully, there are a few tools out there that make the work much... 3 Comments | Read More »
Conversion Report Card: Folica.com
Folica.com is an online beauty retailer that is achieving success through the implementation of a unique business model that in... 0 Comments | Read More »
Gift Certificates Create Automatic New Customers
Electronic gift certificates can be a great way to acquire new customers. When an existing customer buys one for a friend, the ... 3 Comments | Read More »
Social Commerce For Social Media
As social media expands, developers are finding ways to monetize it, making it useful for ecommerce. This is done with applicat... 4 Comments | Read More »
Lessons Learned: Scanpancookware.com Owner Allan Regenbaum
"Lessons Learned" is an occasional series where we ask seasoned ecommerce professionals about their mistakes and successes. For... 9 Comments | Read More »
SEO Report Card: Pawleyfarm.com
This month's report card website is Pawleyfarm.com, a small site that sells personalized country photographs and note cards. Th... 9 Comments | Read More »
Quick Keyword Research Tools
At the core of many search engine optimization campaigns is keyword research. In order to target what Internet users are lookin... 8 Comments | Read More »
Shopping Search Engines: Six To Consider
If you consider yourself an online retailer, you most likely are familiar with the major pay-per-click (PPC) search-advertising... 14 Comments | Read More »
Five Fast Steps to Improve Website Usability
Problem: Your website doesn't work like it should, and every day you're losing sales because of it. As much as you'd like to ta... 4 Comments | Read More »
