Practical eCommerce Articles
Credit Card Processing: The Cost of Not Auditing Statements
I was a keynote speaker at a recent meeting of U.S. and Canadian merchants. Whenever I present, I invite merchants to bring the... 0 Comments | Read More »
Facebook 'Nearby' Increases Mobile Search Capability
Facebook knows a lot about what its users like. Thanks to a recent upgrade of its mobile app, a feature called Nearby turns tha... 0 Comments | Read More »
13 Customer Service Mobile Apps
Supporting your ecommerce site does not mean you have to be chained to your desktop computer. There are a number of mobile solu... 1 Comment | Read More »
21 Key Performance Indicators for Ecommerce Businesses
Key performance indicators are becoming common in large corporations as a way to measure and monitor the success of key activit... 10 Comments | Read More »
Selling on Facebook Easier for Smaller Merchants
The merits of selling goods on Facebook are a topic of much debate. Several large retailers, including GameStop, Gap, jcpenney,... 4 Comments | Read More »
Making Emails Responsive to Tablets, Smartphones
In "Optimizing Ecommerce for Tablets and Smartphones," my article last month, I addressed responsive design, the practice of co... 0 Comments | Read More »
6 Twitter Marketing Lessons from the Super Bowl Blackout
Several large brands — including Oreo and Tide — took advantage of Super Bowl 47's blackout to quickly create Twitter ads. Or... 0 Comments | Read More »
The 5 C's of Integrated Marketing
The idea of integrated marketing is to make sure that the internal and external messaging of a company is consistent across all... 1 Comment | Read More »
Using Sales Data to Automate Email Marketing
Customers are the bloodline of any business. For ecommerce businesses, it’s particularly important to focus on creating recurri... 2 Comments | Read More »
2 Ways to Create Facebook Ads
A number of changes have taken place at Facebook with regard to how businesses use the platform. I will be reporting on these o... 0 Comments | Read More »
Understanding User Experience vs. User Interface
I’ve had many discussions this year with web designers and developers concerning user interface (UI) and user experience (UX) ... 1 Comment | Read More »
37 Google Drive Apps
Google Drive, Google’s cloud-storage solution, lets you store and access your files anywhere. With the first 5 GB free, it’s a ... 4 Comments | Read More »
Can New Myspace Help Ecommerce Businesses?
Myspace is one social network I thought I would never address again, especially in a business context. The site became the mo... 2 Comments | Read More »
SEO: Optimal Ecommerce URLs
The ecommerce platform that hosts a site determines the URL structure, which in turn can have an impact on the site’s search en... 0 Comments | Read More »
U.S. Merchants Can Now Charge for Credit Card Transactions
In November 2012, the U.S. District Court for the Eastern District of New York preliminarily approved a proposed settlement agr... 1 Comment | Read More »
Reading List: Postcode Anywhere's Guy Mucklow
In “Reading List,” we ask ecommerce professionals to name some of their favorite books and blogs and tell us why they read th... 0 Comments | Read More »
10 Ways Merchants Can Use Google+
The continued growth of Google+, along with an increased understanding of the nature of the platform, has caused many companies... 0 Comments | Read More »
Affiliate Marketing: Beyond Banner Ads to Drive Traffic
Affiliate marketing extends beyond a standard banner ad. While you should offer your affiliates a solid creative inventory — f... 0 Comments | Read More »
20 New Productivity Apps in Jan. 2013
The month of January brought new task and contact management apps, voice communication and translation tools, storage resources... 0 Comments | Read More »
How to Take Gorgeous Product Photos
Editor's Note: We welcome Jason Lawrence as our newest contributor. He is a computer scientist, researcher, educator, and entre... 4 Comments | Read More »
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