Manufacturers that make and sell products under their own brand or brands may see increased revenue and deeper customer engagement when they sell directly to... Read More »
Local businesses with brick-and-mortar stores have not been early adopters of ecommerce. But, with the proliferation of mobile devices and with changes in how consumers... Read More »
Offering discounted products through daily deal and flash sale websites has its drawbacks — i.e., low margins and disruptive to operations. However deal and flash... Read More »
In its ongoing crusade to deliver the most beneficial search results, Google announced this week that it will warn searchers when a mobile URL redirects... Read More »
Amazon Web Services is a cloud computing platform that could help online retailers store data, speed up websites, or better understand large volumes of customer... Read More »
Spying on the competition may not be the most highbrow thing to do, but it’s extremely effective. Think of it this way: There are several... Read More »
Hashtags are a staple among social media users as a mechanism for promotion and, more recently, payment.
Hashtags help to build communities around specific topics. They... Read More »
Online retailers that recognize the importance of a mobile app strategy may be struggling to decide how to get an app working and what that... Read More »
Soccer’s World Cup, national holidays, celebrity birthdays, and even how-to content can help online sellers attract, retain, and engage shoppers in June 2014 and beyond.
Content... Read More »
Using product video is a good way for merchants to engage customers and boost conversion rates. There are a variety of online tools for small... Read More »