Armando Roggio
Armando Roggio is the longtime senior contributor to Practical Ecommerce. He's a global ecommerce authority and a practicing merchant, developer, and journalist.
Since 2008 he's written over 1,300 articles for Practical Ecommerce addressing all matters of ecommerce and presented dozens of webinars.
His previous positions include director of ecommerce for a regional retail chain and marketing publications manager at Micron Technology, a publicly-traded computer-chip manufacturer. He holds a B.A. in English Writing and Journalism from The University of Pittsburgh.
Contact Armando via email or LinkedIn. Follow his ecommerce tweets at @ecommerceboy.
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Fraud Prevention
AI Makes Refund Evidence Easier to Fake
July 16, 2026 • Armando Roggio
Using AI, a fraudster can generate fabricated product images, adjust explanations, and repeat or even automate the process.
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Product Pages
Intent Clusters Guide AI Product Discovery
July 12, 2026 • Armando Roggio
AI's growth in search and shopping adds precision to intent behaviors and opportunities.
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Marketing & Advertising
AI Marketing Looks Familiar
July 9, 2026 • Armando Roggio
AI marketing, while new, relies on tried-and-true techniques. The tools are changing, but not the challenges.
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Platforms & Apps
Hostinger Reframes Site-Free Ecommerce
July 5, 2026 • Armando Roggio
The hosting firm's new Quick Links turns a product photo into a checkout tool, but it signals something more.
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Content Marketing
5 Content Marketing Ideas for August 2026
July 2, 2026 • Armando Roggio
Ecommerce marketers in August 2026 can address back-to-school shopping, relaxation, aviation, photography, and Labor Day planning.
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Influencers & Affiliates
AI Forces Affiliates to Innovate or Die
June 28, 2026 • Armando Roggio
The best affiliates will understand revenue per article, personalize follow-ups, test paid traffic, and build shopping interfaces.
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Cross-border Selling
Top Barriers of Cross-Border Shoppers
June 25, 2026 • Armando Roggio
The challenge for sellers is not the products; it's turning international interest into completed orders.
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Conversion
Build an AI Flywheel for Ecommerce
June 21, 2026 • Armando Roggio
AI connects customer service with product content, site search with merchandising, inventory with promotions. The result is a flywheel.
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Marketing & Advertising
One Metric for Total Marketing Spend
June 18, 2026 • Armando Roggio
The marketing efficiency ratio shows whether a store's overall promotional budget is working.
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Amazon & Marketplaces
Prime Day Has Remade the Retail Calendar
June 14, 2026 • Armando Roggio
Walmart, Target, Best Buy, warehouse clubs, apparel chains, home improvement stores, and countless direct-to-consumer brands have launched similar promotions.
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Design & Development
AI Turns Ecommerce Design into Reality
June 11, 2026 • Armando Roggio
For merchants, the savings in time and money could be a game-changer.
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Content Marketing
5 Content Marketing Ideas for July 2026
June 7, 2026 • Armando Roggio
July offers plenty for content marketers seeking to connect the products they sell to how shoppers travel, celebrate, and prepare.
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Conversion
Cautious Shoppers Reward Clear Value
June 4, 2026 • Armando Roggio
In a value-based economy, the best marketing might be signals that help shoppers justify a purchase.
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Marketing & Advertising
For Brands, AI Is the New Shelf Space
May 31, 2026 • Armando Roggio
AI shopping is akin to physical shelf space, a place where brands compete for visibility and consideration.
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Content Marketing
How Content Marketers Misuse GenAI
May 28, 2026 • Armando Roggio
The marketers who benefit most from generative AI will likely not produce more content but will instead exercise discretion.
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Marketing & Advertising
AI Shifts Product Discovery, not Loyalty
May 24, 2026 • Armando Roggio
Agentic commerce may change where shoppers begin, but not why they choose one merchant over another.
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Checkout Tactics
Google’s AI Cart Will Remake Ecommerce
May 21, 2026 • Armando Roggio
Google's I/O 2026 announcements foretell a different shopping cart and a new path for merchants to earn sales.
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Amazon & Marketplaces
A Preview of Agentic Marketplaces
May 17, 2026 • Armando Roggio
Anthropic's recent "Project Deal" experiment demonstrated that AI agents could buy and sell in a narrowly focused marketplace.
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Inventory
AI Reshapes Print-on-Demand Ecommerce
May 14, 2026 • Armando Roggio
Successful POD businesses will combine strong merchandising, structured product data, and patient customer acquisition.
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Shipping & Fulfillment
Ecommerce May Not Save the USPS
May 10, 2026 • Armando Roggio
Only the USPS must deliver to every U.S. household six days a week — not FedEx, UPS, Amazon, or others.
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Content Marketing
5 Content Marketing Ideas for June 2026
May 7, 2026 • Armando Roggio
From the FIFA World Cup to weddings, June presents opportunities to connect products to how customers live, celebrate, and spend.
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Design & Dev Tools
Vibe Code Your Own Ecommerce App
May 3, 2026 • Armando Roggio
Creating tools to automate routine, repetitive tasks is becoming much easier.
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Customer Retention
Competitive Pricing Starts with Data
April 30, 2026 • Armando Roggio
Overall market conditions, not isolated events, inform deliberate pricing decisions.
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Email & Text Marketing
At 55, Email Is Vital for Marketers
April 26, 2026 • Armando Roggio
A direct connection with prospects is key in an AI world, where traditional acquisition channels are changing.
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Product Pages
Rethink Your Product Detail Pages
April 23, 2026 • Armando Roggio
In today's environment, product detail pages must be "AI consumable" to provide answers and model items as structured entities.
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Conversion
Mixed Reports on AI Ecommerce Traffic
April 19, 2026 • Armando Roggio
AI as an acquisition channel is early and uneven, yet the signals suggest a once-in-a-generation shift.
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Shipping & Fulfillment
Who Delivers Your Orders Matters
April 16, 2026 • Armando Roggio
Delivery is increasingly part of the brand experience, much more than fulfillment alone.
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SEO
Google Patent Signals New Search Layer
April 13, 2026 • Armando Roggio
The new patent suggests an expansion by Google of answering queries directly, separating would-be customers from businesses.
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Cross-border Selling
Digital Goods Could Now Face Tariffs
April 9, 2026 • Armando Roggio
In its March conference, the World Trade Organization's member nations did not extend the longstanding tariff moratorium on “electronic transmissions.”
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Content Marketing
5 Content Marketing Ideas for May 2026
April 7, 2026 • Armando Roggio
Marketers in 2026 should create content that is discoverable in organic search and Google Discover-like feeds and easy for genAI platforms to summarize and cite.
AI Visibility Scores Are Useless
New Ecommerce Tools: July 1, 2026
India Ecommerce Paths for Foreign Sellers
New Ecommerce Tools: July 7, 2026
A Subtle Google Ads Bidding Change
SEO for AI, Low Traffic, No Clicks