The Persuasion Path
When it comes to ecommerce and selling online, there is nothing more important than understanding the mind of an online shopper. Knowing how online shoppers think allows you to craft a web experience that matches the expectations of the shopper. Managing the expectations of a shopper, with a deliberate effort to generate a sale, as they flow through the Purchase Funnel is known as a Persuasion Path. Start thinking like your customers, because identifying, creating and managing these pathways are vital to ecommerce success.
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