Social Media: Listening
Gary Vaynerchuk, founder of winelibrary.com and a social media expert says, "The role of Social Media Director should be called 'Chief Listener' because it's just as important to be listening to what people are saying about your brand and reacting as it is to pump out good content. When there is an ongoing conversation about your brand or product or service, good or bad, and you aren't a part of that conversation, that's a huge blown opportunity.
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