Build a Mobile Version of Your Website
Consider building a mobile version of your website, especially if your site attracts an increasing number of mobile shoppers in general, and your mobile conversion rate significantly underperforms your main website. But, if only a very small percentage of your shoppers come to your site through mobile devices, you may want to wait until mobile site technology becomes better or cheaper.
1 Comment
Inna says:
Thank you for these minutes! They are interesting, helpful and brief!
But you know, regarding this minute I do not share your point. I think that mobile site creation is not very expensive. Often it is only the point of adaptation of the main site GUI for the mobile devices.
Having a very small percentage of mobile shoppers may mean that users leave the site because its interface is not appropriate for mobile devices. For example the important links and buttons on the site may be too small for reading/pressing them on the mobile screen.
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