Recent Podcast Episodes
Coordinate Pay-per-click Advertising With SEO Efforts
The goal of a pay-per-click advertising campaign is to attract qualified traffic to a website in an effort to have searchers convert... 0 Comments | Read More »
Yahoo! Store Users: SSL Servers are Moving
Yahoo! Merchant Solutions, a leading ecommerce provider, is migrating its secure socket layer (SSL) certificates to new servers, imp... 0 Comments | Read More »
6 Quick Tips to Capture Those Holiday Sales Now
Holiday shopping is well underway this year, which means many consumers have already begun looking for those special gifts. And many... 0 Comments | Read More »
Cart of the Week: Mountain Commerce Emphasizes Search Engine Friendliness
Practical eCommerce counts over 300 different shopping cart platforms. In this ongoing “Cart Of The Week” feature, we profile—but no... 0 Comments | Read More »
Legal: “Terms and Conditions” Protect Your Online Business
So you have your ecommerce website up and running, and you wonder if you need any specific terms and conditions to govern transactio... 0 Comments | Read More »
Offer Free Shipping For Holiday Sales
To help increase holiday sales and minimize shopping cart abandonment, offer free shipping. Offset the cost of the shipping by focu... 0 Comments | Read More »
Ecommerce Owner On Benefits of Niche Selling
Many ecommerce merchants occupy niches within a broader industry. Spotlight Retail is one of those merchants, but, in Spotlight's ca... 0 Comments | Read More »
Offer Guaranteed Delivery During the Holidays
Try offering guaranteed delivery for your customers during the holiday season, even if it means losing some margin on the sale. You... 0 Comments | Read More »
Christmas Is Coming: Six Quick Online Marketing Tips
Christmas is coming. And now is the time for you to take a hard look at your current search engine marketing campaigns. With billion... 0 Comments | Read More »
Magento's iPhone Theme: Mobile Commerce for the Masses?
Magento Commerce, an open source ecommerce platform, has introduced an Apple iPhone specific theme that is potentially the first ste... 0 Comments | Read More »
Great Ideas for The Holidays: Part 1
For many merchants, the holiday season is the largest sales period of the year. In this “Great Ideas for the Holidays” series, we’ll... 0 Comments | Read More »
Using Social Networks and Blogs to Spread Your Marketing Message
Try sharing information about your products through social networking sites and blogs. 0 Comments | Read More »
Review: Google Insights Can Help Merchants Optimize PPC/SEO Campaigns
Google Insights, a free and relatively new research tool, provides detailed search data that can help online retailers improve their... 0 Comments | Read More »
Sharable Coupons Can Boost Sales
What our friends and relations think matters to us. I care about what my wife thinks of my new shirt, and when I got a 12-inch table... 0 Comments | Read More »
Cart of the Week: Sure Solutions’ Actinic Shopping Cart
Practical eCommerce counts over 300 different shopping cart platforms. In this, our “Cart Of The Week” feature, we’ll profile—but no... 0 Comments | Read More »
Credit Card Theft: Steps to Protect You and Your Customers
Having even one credit card number stolen from your site can tarnish your reputation and impact sales for years. It is important to ... 0 Comments | Read More »
Give Customers Something to Rave About
When a satisfied customer tells a friend about your business, they effectively become your salesman, spreading the good word about y... 0 Comments | Read More »
Amazon Exec on Outsourcing Fulfillment and Warehousing
Most every ecommerce merchant must address the fulfillment of orders and the logistics of storing inventory. Amazon.com does this in... 0 Comments | Read More »
Video Boosts Online Sales, Merchants Confirm
With the holidays ahead, and a new inflatable fruit cake product selling only sparsely, Seattle toy store Archie McPhee this week is... 0 Comments | Read More »
Survey: Female Shoppers are Influenced by Their Friends
Personal recommendations and coupons or flyers passed on by friends are key factors in how female shoppers select products, accordin... 0 Comments | Read More »
