Practical eCommerce

 

Use Double Opt In For Your Email List

Author: Practical eCommerce Staff
Publish Date: July 31, 2008
Category: The eCommerce Minute
Tags: ecommerce, e-commerce, email marketing, double opt in, unsubscribe

If possible, use double opt in for your email marketing lists. Your list will be smaller than if using single opt-in, but it will also be of higher quality.

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