Measure Social Media Effectiveness
Measuring social media strategies is a bit different than other strategies. It’s frequently difficult to connect a social media campaign directly to an increase in revenue, but usually you’ll see results that you can contribute to your efforts. If you have specific goals in mind, you can help measure your progress by listening to the "buzz" about your company. It pays to listen to your customers' tweets, comments and blogs to get insight that you might not have otherwise found.
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