Optimize the New Subscriber Experience
New subscribers to an email list generally have a higher interest level in the beginning, and therefore a higher tolerance for frequent communication. It is important to take advantage of this phenomenon by carefully designing and optimizing the new subscriber experience. Waiting for your regularly scheduled newsletter may be too long. Start communicating right away by sending a welcome message. Then, send a follow-up message the day after they sign up, and another message shortly thereafter.
This The eCommerce Minute episode has the following keyword tags: ecommerce, e-commerce, email, email marketing, newsletter.
