Digital Element Co-founder on Geographic Targeting
The ability to target consumers is important for many ecommerce businesses. In fact, many businesses could benefit greatly from knowing where a consumer lives, so that the offer, and even the language, can be tailored to that geographic area. Well, there’s a company that provides that level of targeting to online merchants. It's called Digital Element and its co-founder and chief operating officer is Rob Friedman, who joins Practical eCommerce's Kerry Murdock.
This eCommerce Conversations episode has the following keyword tags: geo targeting, geographic, targeting.
