Practical Ecommerce

Bloglist: Jakob Nielsen

In Bloglist, we ask ecommerce professionals to identify their favorite blogs. For this installment, we asked the Nielsen Norman Group’s Jakob Nielsen, whom The New York Times has called the guru of web page usability.

Jakob Nielsen

Daily coverage of “the business of content,” as their tagline goes. Always good analysis of new developments in online media, with short summaries and links to more detailed coverage elsewhere. Usually, it’s enough to read the Paid Content’s summary.

Extremely detailed coverage of search and search engines. In fact, it’s too detailed, because they obsess over the smallest detail, which can be too much. I wish this site would abandon the linear blog format and use a more prioritized layout and information architecture to make it easier to focus on important stories and those columnists that interest me the most. Still, this is the place to go for info on the most important channel for reaching new prospects on the web — the search engines.

If Search Engine Land publishes too much, Long Tail publishes too little, probably because it’s the site of the editor of Wired magazine who focuses his publishing efforts there. But when he posts, Chris Anderson provides lots of interesting data and observations about the value of highly specialized services on the web, the so-called “Long Tail.”

Seth Godin is the No. 1 genius of Internet marketing, except for the fact that he has his blog on a domain that he doesn’t own. But as a fellow consultant, I know that it’s not always possible for a small operation to follow all of the guidelines. Godin’s postings usually provide good examples of why you can’t rely on glamour advertising and business as usual in an interactive world.

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  1. Legacy User September 25, 2007 Reply

    a special "hi" to jakob nielsen!, who is my web idol for more than 10 years. ive learned lots of things from lots of things changed in web since those days, but i still learn new things every time i visit his site!
    thank you jakob
    greetings from turkey
    tevfik bülent öngün

    — *tevfik bülent öngün*

  2. Legacy User January 22, 2008 Reply

    Hi Jakob. Why do you make stereotypical comments about "Most internet marketers?" Just like in your profession, there are good ones and there are bad.

    — *Jenna Ryan –*

  3. Legacy User June 24, 2008 Reply

    Helllo Jakob Nielsen,

    That blog list idea is very nice. Guruji search engine is good for giving relevant result according to the query but can u heard about that search engine which gives result google and yahoo on same screen.

    Sourav Mukherjee

    — *Sourav Mukherjee*

  4. bobloblawsblog September 21, 2008 Reply

    with all due respect, this ‘guru of web page usability’ doesn’t even utilize his own best practices, attributing it to his websites ‘uniqueness’. In most circumstances, "do as i say, not as i do" doesn’t hold water.

  5. fitflop September 22, 2009 Reply

    Jakob Nielsen I am your fan since long time. All your articles are actually very current in nature and very useful for those designing interactions, UIs, Websites and any type of media that interacts with users.

  6. timstyris October 29, 2009 Reply

    Another optional feature. You know, his first two items completely ignore the fact that many very good webloggers are anonymous, and that doesn’t hamper their appeal. As you’ll see below, though, this is apparently an important feature to Dr Nielsen.

    <a href="">nintendo r4</a>

  7. snl1188 June 16, 2010 Reply

    Hello, Jakob Nielsen I am your friend. All your Articles are very useful for designing interaction. you are the Guru of web usability.
    <a href="">DeVed Infoteck</a>

  8. Erhan Tunçer January 11, 2016 Reply

    Hi Jakob. Why do you make stereotypical comments about “Most internet marketers?” Just like in your profession, there are good ones and there are bad.

  9. Öğrenci Kredisi January 27, 2016 Reply

    Next up we have PayPerPost which is another great pay for review site. They offer the largest sponsored blogging network with the greatest amount of offers along with a forum where bloggers can post questions, etc.