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Finance
Contribution Margin Guides Ecommerce Growth
August 27, 2026 • Armando Roggio
A merchant's busiest holiday season could also be its least profitable.
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Business
Double-Digit Ecommerce Growth Returns
August 23, 2026 • Armando Roggio
Does 2026 signal a lasting acceleration in U.S. ecommerce spending, or is it an outlier?
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Content Marketing
AI Watermarks Could Censor Content
August 20, 2026 • Armando Roggio
Anthropic's new text-based watermark stems from the E.U.'s "AI Act," which requires machine-generated content to be detectable.
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Business
5 Predictions for 2026 Holiday Shopping
August 16, 2026 • Armando Roggio
Since 2013, we've predicted ecommerce trends and sales for the coming holiday season.
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Email & Text Marketing
Email Open Bloat and Deliverability
August 13, 2026 • Armando Roggio
A portion of email opens is likely non-human, resulting in "bloat" from unengaged subscribers.
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Shipping & Fulfillment
USPS Prioritizes Revenue over Volume
August 9, 2026 • Armando Roggio
Postmaster General David Steiner says long-term sustainability requires additional rate hikes and fewer packages.
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Checkout Tactics
Thinking about Cart Recovery in 2026
August 6, 2026 • Armando Roggio
Today's cart abandonment automations can do more than remind shoppers what they left behind.
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Content Marketing
5 Content Marketing Ideas for September 2026
August 3, 2026 • Armando Roggio
Content opportunities in September include Back to Hogwarts Day, bacon, emergency preparedness, Grandparents Day, and fall home resets.
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Amazon & Marketplaces
House Bill Reshapes Marketplace Policies
July 30, 2026 • Armando Roggio
The "Online Sellers' Bill of Rights Act of 2026" would require marketplaces to explain account suspensions and give affected sellers opportunities to appeal.
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Photography & Video
N.Y. Targets AI Models in Product Ads
July 26, 2026 • Armando Roggio
AI-generated images help small businesses compete with large corporations by reducing the need for expensive photoshoots.
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Business
Publishers Can Turn to Ecommerce
July 23, 2026 • Armando Roggio
AI search can force media companies to pivot and recognize the value they already possess.
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Email & Text Marketing
RCS or SMS? It Depends on the Task
July 19, 2026 • Armando Roggio
RCS is worth the cost if it helps shoppers complete a task more profitably than SMS.
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Fraud Prevention
AI Makes Refund Evidence Easier to Fake
July 16, 2026 • Armando Roggio
Using AI, a fraudster can generate fabricated product images, adjust explanations, and repeat or even automate the process.
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Product Pages
Intent Clusters Guide AI Product Discovery
July 12, 2026 • Armando Roggio
AI's growth in search and shopping adds precision to intent behaviors and opportunities.
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Marketing & Advertising
AI Marketing Looks Familiar
July 9, 2026 • Armando Roggio
AI marketing, while new, relies on tried-and-true techniques. The tools are changing, but not the challenges.
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Platforms & Apps
Hostinger Reframes Site-Free Ecommerce
July 5, 2026 • Armando Roggio
The hosting firm's new Quick Links turns a product photo into a checkout tool, but it signals something more.
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Content Marketing
5 Content Marketing Ideas for August 2026
July 2, 2026 • Armando Roggio
Ecommerce marketers in August 2026 can address back-to-school shopping, relaxation, aviation, photography, and Labor Day planning.
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Influencers & Affiliates
AI Forces Affiliates to Innovate or Die
June 28, 2026 • Armando Roggio
The best affiliates will understand revenue per article, personalize follow-ups, test paid traffic, and build shopping interfaces.
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Cross-border Selling
Top Barriers of Cross-Border Shoppers
June 25, 2026 • Armando Roggio
The challenge for sellers is not the products; it's turning international interest into completed orders.
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Conversion
Build an AI Flywheel for Ecommerce
June 21, 2026 • Armando Roggio
AI connects customer service with product content, site search with merchandising, inventory with promotions. The result is a flywheel.
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Marketing & Advertising
One Metric for Total Marketing Spend
June 18, 2026 • Armando Roggio
The marketing efficiency ratio shows whether a store's overall promotional budget is working.
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Amazon & Marketplaces
Prime Day Has Remade the Retail Calendar
June 14, 2026 • Armando Roggio
Walmart, Target, Best Buy, warehouse clubs, apparel chains, home improvement stores, and countless direct-to-consumer brands have launched similar promotions.
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Design & Development
AI Turns Ecommerce Design into Reality
June 11, 2026 • Armando Roggio
For merchants, the savings in time and money could be a game-changer.
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Content Marketing
5 Content Marketing Ideas for July 2026
June 7, 2026 • Armando Roggio
July offers plenty for content marketers seeking to connect the products they sell to how shoppers travel, celebrate, and prepare.
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Conversion
Cautious Shoppers Reward Clear Value
June 4, 2026 • Armando Roggio
In a value-based economy, the best marketing might be signals that help shoppers justify a purchase.
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Marketing & Advertising
For Brands, AI Is the New Shelf Space
May 31, 2026 • Armando Roggio
AI shopping is akin to physical shelf space, a place where brands compete for visibility and consideration.
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Content Marketing
How Content Marketers Misuse GenAI
May 28, 2026 • Armando Roggio
The marketers who benefit most from generative AI will likely not produce more content but will instead exercise discretion.
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Marketing & Advertising
AI Shifts Product Discovery, not Loyalty
May 24, 2026 • Armando Roggio
Agentic commerce may change where shoppers begin, but not why they choose one merchant over another.
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Checkout Tactics
Google’s AI Cart Will Remake Ecommerce
May 21, 2026 • Armando Roggio
Google's I/O 2026 announcements foretell a different shopping cart and a new path for merchants to earn sales.
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Amazon & Marketplaces
A Preview of Agentic Marketplaces
May 17, 2026 • Armando Roggio
Anthropic's recent "Project Deal" experiment demonstrated that AI agents could buy and sell in a narrowly focused marketplace.