An online education can come in a variety of forms and it can mean a lot of different things. It might... Read More »
A businessperson doesn’t necessarily understand technology. Nor does a technology expert necessarily understand business. But the two fields certainly do... Read More »
There are numerous options for ecommerce merchants who want to learn new skills that can be applied to their business. Full Sail University is one of those online options.... Read More »
The days of being tied to a desktop computer are long gone. Ecommerce merchants can work wirelessly with laptop computers, personal... Read More »
Consumers want it and merchants are increasingly offering free shipping.
But, of course, shipping is not truly free. An ecommerce merchant... Read More »
The days of being tied to a desktop computer are long gone. Ecommerce merchants can work wirelessly with laptop computers, personal digital assistants, and increasingly, smart mobile phones. ... Read More »
For today’s ecommerce merchant who wants to convey an important point via instant messaging or mobile texting, brevity is helpful. But when... Read More »
Ecommerce merchants want consumers to take action. That’s what marketing is all about: reaching potential customers and convincing them to take action, more specifically, to make a purchase. Dr. BJ... Read More »
Momentum is a valuable force. A business owner that has customer-generated momentum is in a desirable position. Author Malcolm Gladwell... Read More »
Ecommerce merchants want to affect behavior. More specifically, they want consumers to buy from them. Dr. BJ Fogg is a professor at Stanford University who studies how technology can be... Read More »
While conducting interviews with numerous PCI compliance experts for a series of articles on Practical eCommerce, one thing about PCI compliance has... Read More »
Ecommerce videos drive sales. Lars Hundley, president of Clean Air Gardening, is confident of that.
“We typically get up to... Read More »
Editor’s note: Payment Card Industry compliance is a requirement for virtually all ecommerce merchants. But it’s also a complicated and... Read More »
Social media has become a mainstream tool that businesses are increasingly using to interact with their customers and boost sales. SocialGrub is a new service that helps businesses in the... Read More »
Two recent studies on holiday ecommerce spending provide important insights for small, online merchants wanting to achieve positive growth over the same... Read More »
Shopping cart abandonment is gradually increasing, according to research conducted by SeeWhy, a firm that offers abandonment recovery services. “The abandonment... Read More »
Editor’s note: Payment Card Industry compliance is a requirement for virtually all ecommerce merchants. But it's also a complex and difficult topic... Read More »
In 2007, the Center for Marketing Research at the University of Massachusetts Dartmouth began studying the usage of social media. That... Read More »
Earlier this week, Practical eCommerce shared three important questions to ask about your shopping cart. Today, as part of our ongoing... Read More »
The online shopping experience has changed dramatically over the past ten years. I know. In 1999, as a radio reporter... Read More »
There are a number of matters an ecommerce business must address to become PCI compliant. For one, an online merchant’s shopping... Read More »
Video provides a compelling way for retailers to sell products. But is it for every ecommerce merchant? And, is it being fully utilized? One man who has a strong opinion... Read More »
Microsoft has upgraded adCenter with new features aimed at improving your Bing advertising campaign. The features include an ad preview tool... Read More »
Payment Card Industry (PCI) compliance is a complex issue that’s difficult for ecommerce merchants to understand. It’s also a complex issue for vendors. But it cannot be ignored. Massimo Arrigoni... Read More »
This week’s “Chart of the Week” is a snapshot of the Facebook Fans page usage of five ecommerce merchants previously profiled by Practical eCommerce.
These five merchants, who were randomly selected,... Read More »
The debate over whether Twitter and Facebook are fads or sustainable businesses has yet to be resolved. Their popularity is indisputable but... Read More »
MailChimp, the self-service email marketing firm, has announced new features to its platform. Page Mage, a third-party eBay listing service, has... Read More »
Running a business is challenging even when the economy is growing. But during a recession, it can be especially tough. Scott Dunlap, CEO of NearbyNow, understands that.
NearbyNow, Inc.... Read More »
Spree, the open source ecommerce shopping cart, and Amazon.com have both announced new products in time for the holiday shopping season.
Spree is... Read More »
TransFS is a comparison shopping website for credit card processing providers. Sean Harper is the company’s CEO and co-founder. He joins Practical eCommerce’s Kevin Allen to discuss the... Read More »