Matthew Umbro
Matthew Umbro is the Senior Director of Paid Search at Arbutus Digital, a leading marketing agency. Since 2007, he has helped clients worldwide across multiple industries run profitable pay-per-click accounts.
He is the founder of #PPCChat, a weekly X chat for industry specialists.
Matt holds a B.A. in Communication from the University of New Hampshire.
Contact Matt via email or LinkedIn.
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Google Ads
4 Lessons from Google’s Dynamic Remarketing Ads
July 9, 2013 • Matthew Umbro
Google recently announced the launch of a sophisticated new ad feature called Dynamic Remarketing. It works much the same as general remarketing, but the ad units showcase products that visitors viewed. If a shopper came to your site and viewed, say, a specific running shoe, you can in...
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