Matthew Umbro
Matthew Umbro is the Senior Director of Paid Search at Arbutus Digital, a leading marketing agency. Since 2007, he has helped clients worldwide across multiple industries run profitable pay-per-click accounts.
He is the founder of #PPCChat, a weekly X chat for industry specialists.
Matt holds a B.A. in Communication from the University of New Hampshire.
Contact Matt via email or LinkedIn.
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Google Ads
5 Pay-per-click Holiday Tasks to Do Now
August 6, 2013 • Matthew Umbro
The beginning of the holiday season is right around the corner. It is often the busiest and most profitable period of the year for ecommerce merchants. Now is the time to plan your holiday pay-per-click advertising campaigns. There are many pay-per-click initiatives that merchants can...
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Google Ads
4 Lessons from Google’s Dynamic Remarketing Ads
July 9, 2013 • Matthew Umbro
Google recently announced the launch of a sophisticated new ad feature called Dynamic Remarketing. It works much the same as general remarketing, but the ad units showcase products that visitors viewed. If a shopper came to your site and viewed, say, a specific running shoe, you can in...
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