PEC Staff - Practical Ecommerce - Page 13 of 28

Articles by: PEC Staff

PEC Staff

PEC Staff

Practical Ecommerce is a leading online magazine for ecommerce businesses. Its mission is to provide independent editorial and commentary to help merchants of all sizes.

Business
3 Keys to Exporting: Fulfillment, Language, Payment

May 20, 2010 • PEC Staff

If you’ve been selling online for any period of time you’re probably selling to at least some international customers. The good news is you’ve broadened your reach. The bad news may be lower overall customer satisfaction. Like domestic customers, international customers appreciate fr...
Conversion
4 Tips For Language Translation, Optimization

May 20, 2010 • PEC Staff

There’s a limited number of potential customers online for each language. And by some accounts, up to 85 percent of consumers won’t buy from a site if they can’t read about the product in their native language. One solution is to go multilingual with your online reach and expand into ot...
Business
Market Improving for Selling Ecommerce Businesses, Expert Says

May 19, 2010 • PEC Staff

Ecommerce merchants run businesses that can be bought and sold. There's a market for these businesses and Mike Handelsman is an expert in the buying and selling of them. He's general manager for BizBuySell.com, a leading business-for-sale marketplace, and he recently talked with us abou...
Conversion
When to Start an Affiliate Marketing Program

May 12, 2010 • PEC Staff

If you want to increase sales and broaden your reach without spending a lot of money, starting an affiliate marketing program may have occurred to you. Affiliate marketing can give you instant access to third party marketers who will help promote your products through advertising, emai...
Business
Merchant Grows Business by Focusing on Video

May 12, 2010 • PEC Staff

An ecommerce merchant in St. Louis, Mo. launched his business in 2006 after having written the programming code for his own shopping cart. That business, called Vat19, sells offbeat gifts and it has grown to more than 300 SKUs and up to 2,000 shipments per day. Its founder and owner, Ja...
Fraud Prevention
Ask an Expert: How to Expedite Credit Card Fraud Detection

May 11, 2010 • PEC Staff

"Ask an Expert" is an occasional feature where we ask ecommerce experts questions from online merchants. For this installment, we address a question about credit card fraud detection. It comes from Jamie Salvatori, the founder and owner of an online novelty gift store called Vat19. F...
Business
CyberSource CEO Addresses Visa’s Acquisition

May 4, 2010 • PEC Staff

There is no bigger name in the credit card business than Visa, and there are no bigger names in the payment gateway business than CyberSource and its subsidiary, Authorize.Net. Later this year, all of those companies will likely be combined as Visa and CyberSource announced recently tha...
Marketing & Advertising
Ask An Expert: Should I De-index Outdated Web Pages?

May 4, 2010 • PEC Staff

"Ask an Expert" is an occasional feature where we ask ecommerce experts questions from online merchants. For this installment, we address a question about removing outdated web pages that are indexed on search engines. It comes from Biba Pearce, a web copywriter and search-engine-optimi...
Business
Miva Merchant President Explains New Upgrades, Future of Hosting Business

April 28, 2010 • PEC Staff

Rick Wilson is the president of Miva Merchant, the pioneering ecommerce platform. Like many ecommerce firms, Miva Merchant is evolving. It now offers its own hosted shopping cart, and Wilson joined us to discuss recent upgrades to that cart, as well as cloud computing and the future of ...
Business
Guitar Retailer Offers Inventory on Facebook

April 27, 2010 • PEC Staff

A growing percentage of Internet consumers use Facebook. By some accounts, it is the second largest website and ecommerce merchants are now finding ways to tap into that traffic. One of them is Guitar Syndicate, a newly launched retailer of musical instruments and accessories that uploa...
Conversion
Ask an Expert: Optimizing Google Product Search

April 22, 2010 • PEC Staff

"Ask an Expert" is an occasional feature where we ask ecommerce experts questions from online merchants. For this installment, we address a question about Google Product Search from Kara English, co-founder of Candlesandsuch.com, a Colorado-based retailer of life-event gifts and accesso...
Design & Development
Payment Provider Seeks Simplification

April 14, 2010 • PEC Staff

The process of collecting and processing online payments is confusing. There are many parties involved and the fees can be difficult to decipher. Adyen is one company that hopes to clear up the process and to simplify payments from international customers, too. Peter Caparso is presiden...
Business
Quick Query: Work-at-home Mom Runs CandlesAndSuch.com

April 13, 2010 • PEC Staff

The American Dream, for many would-be merchants, is to work at home, own a business, watch after their kids, and enjoy it all. Kara English does all of that. She is the co-founder of Candlesandsuch.com, a site that sells candles and accessories for "life events," such as weddings, brida...
Business
SLI Systems CEO on Sophisticated Site Search

April 8, 2010 • PEC Staff

A basic site search will match words and phrases, but a money-making site search will help consumers find what they are looking for and also suggest items they may not have known they needed. A leader in sophisticated site search is SLI Systems, and its CEO, Shaun Ryan, joined us recent...
Business
Profile: Best Service Stores Grows to Twenty-four Ecommerce Sites

April 6, 2010 • PEC Staff

Running a single ecommerce site takes skill and hard work, but entrepreneur Brad Likens runs 24 ecommerce sites. Likens is co-owner of Best Service Stores, and the company has grown to over $20 million in annual sales in just four years. Best Service Stores does all of this from its hom...
Design & Development
NetSuite’s View of Mobile Commerce

March 30, 2010 • PEC Staff

Mobile commerce will likely affect most every ecommerce merchant in one way or another. NetSuite is a leading ecommerce platform with many ecommerce customers. Malin Huffman is a principal product manager at NetSuite in charge of the company's mobile efforts, and he discusses NetSuite'...
Business
Quick Query: ArtQuiver.com Delivers Original Art With Lifetime Guarantee

March 22, 2010 • PEC Staff

Entrepreneurs are using ecommerce sites in innovative ways. One of these entrepreneurs is Matt Schenck, who, out of personal frustration, decided there had to be a better way for consumers to purchase original art. That idea is now ArtQuiver, a groundbreaking site that offers original w...
Design & Development
Take the Survey: Is Your Website Mobile Optimized?

March 17, 2010 • PEC Staff

Many experts predict that mobile commerce will eventually exceed traditional website sales. We wonder how many ecommerce sites are already optimized for mobile devices; and we're curious what your view of mobile commerce really is. The goal of this month's Practical eCommerce survey is ...
Marketing & Advertising
Ask an Expert: Tools to Encourage Customer Feedback?

March 11, 2010 • PEC Staff

"Ask an Expert" is an occasional feature where we ask ecommerce experts questions from online merchants. For this installment, we address a question about how to encourage customer feedback. It comes from Rita Perdue, CEO and owner of Pick My Decor, an online store that sells home décor...
Business
Quick Query: SoundsTrue.com Sells Educational Products in Multiple Formats

March 10, 2010 • PEC Staff

Sounds True is a Colorado-based provider of products and services to enable spiritual development. It was founded in the 1980s, and its business model is both interesting and sophisticated. It sells products via wholesale channels; it publishes a catalog; it offers online courses; and i...
Marketing & Advertising
Microsoft, Yahoo! Search-engine Partnership: Frequently Asked Questions

March 8, 2010 • PEC Staff

The agreement for Yahoo! to use Microsoft's Bing search platform has been approved by U.S. and European authorities. We wonder what this agreement means for ecommerce merchants. Greg Laptevsky, a Practical eCommerce contributor and a seasoned search marketing expert, provides some answe...
Business
Quick Query: Restaurant Owner Uses Website to Facilitate Reservations, Promote Menu

March 3, 2010 • PEC Staff

Service-related businesses are finding new customers and new marketing opportunities online. This includes restaurants, which have increasingly embraced the web to promote menu offerings and dinner specials, and to facilitate reservations, provide directions and much more. A restaurant ...
Marketing & Advertising
Ask an Expert: Examples of Social Media Marketing Success?

February 25, 2010 • PEC Staff

"Ask an Expert" is an occasional feature where we ask ecommerce experts questions from online merchants. For this installment, we address a question about social media marketing. It comes from Theresa Fox, managing director of direct and digital initiatives at Sounds True, an online sto...
Business
Quick Query: Covario’s Stephan Spencer on Mobile Commerce

February 24, 2010 • PEC Staff

An increasing number of consumers access the Internet via mobile devices. This has looming implications for ecommerce merchants who must decide what platforms their customers will use in the future. Third party services can help owners migrate their sites to mobile devices and one of th...
Design & Development
SEO Expert on Mobile Commerce Strategies

February 23, 2010 • PEC Staff

An increasing number of consumers access the Internet via mobile devices. This has looming implications for ecommerce merchants who must decide what platforms their customers will use in the future.
Business
Authorize.Net Exec Offers Fraud Prevention Tips

February 18, 2010 • PEC Staff

There are dozens of credit card fraud prevention services. Some cost money, some are free, and their approach to fraud prevention can vary. So, what are small merchants to do to prevent fraud and how much money should they spend in the process? A fraud prevention expert is here to addre...
Business
Quick Query: PowerReviews CEO on Strategies for Product Reviews

February 15, 2010 • PEC Staff

An increasing number of ecommerce merchants are using product reviews. Many of these merchants find the reviews assist consumers in purchasing products that best fit their needs, making for a more satisfying shopping experience. But there are strategies for employing customer reviews, a...
Business
Quick Query: Credit-card Fraud Stabilizing, Says Cybersource Exec

February 10, 2010 • PEC Staff

Most every ecommerce merchant has experienced credit card fraud. But fraud-prevention efforts can vary greatly from merchant to merchant. Cybersource, the payment gateway company, tracks online credit card fraud activity, and for 11 years it has assembled a free, downloadable report cal...
Keyword Research
Ask an Expert: How to Get Better Search Rankings for Major Keywords

February 8, 2010 • PEC Staff

"Ask an Expert" is an occasional feature where we ask ecommerce experts questions from online merchants. For this installment, we address a question about ranking on search engines for major keywords. It comes from Jeramie Westbay, owner operator for Crazy Ed's Roadkill, an online store...
Business
Quick Query: Used Bookseller Makes a Tidy Income

February 3, 2010 • PEC Staff

Used books are big business. Adam Bertram is a part-time seller of used books, under the name of Books by Bertram. The business sold around 3,400 titles in 2009, grossing around $57,000, all without a website of its own. Bertram tells us about it in this "Quick Query." PeC: How did you...

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