Staffing
Our library of ecommerce staffing-related articles includes hiring freelancers, managing remote teams, outsourcing, workers’ compensation, hiring, dealing with burnout, growth, consultants, training employees, choosing the right developer, and much more.
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Staffing
Outsourcing SEO Starts with Knowing Your Needs
January 13, 2020 • Jill Kocher Brown
Ecommerce merchants have many choices for outsourcing search engine optimization. Finding the right agency often comes down to knowing your business's needs, as well as understanding the different types of SEO services.
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Staffing
9 Things to Do When Your SEO Pro Quits
February 22, 2019 • Jill Kocher Brown
An ecommerce company's search-engine-optimization pro will eventually leave. Here’s what to do next. First, ask her why. Make it clear that you want her feedback to make the program stronger.
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Staffing
Building an Ecommerce Business, Part 6: Hiring Employees
November 15, 2018 • Eric Bandholz
Ayman Al-Abdullah, president of AppSumo, says a new ecommerce business would almost certainly fail without the right people.
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Staffing
Workers’ Compensation Basics for Ecommerce, Retail
October 18, 2018 • Armando Roggio
Retailers selling in a brick-and-mortar store or via ecommerce may have a statutory requirement to purchase workers' compensation insurance to ensure that employees get the care they need when accidents happen. The specifics of these compensation programs are state regulated. So the requirements for a particular company will depend on state law.
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Merchant Voice
Hiring for ecommerce, then and now
October 2, 2018 • Peter Keller
What’s the best method for hiring ecommerce employees? I have struggled with the issue over the years. In this post, I’ll describe FringeSport’s hiring process. When we were a bootstrapped startup,
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Staffing
11 Essential Tasks of an SEO Agency
August 24, 2018 • Jill Kocher Brown
One of the challenges of working with a search engine optimization agency is knowing what it should be responsible for. Depending on the scope of the contract, an agency should provide these 11 core services.
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Staffing
How to Find (Great) Ecommerce Employees
June 10, 2018 • Armando Roggio
You’re hiring. Your ecommerce operation is growing. You need help. But how do you find that just-right person for your company? I recently had hiring opportunities. I added five roles to ...
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Staffing
When Hiring an SEO Pro, Look for These 11 Skills
March 14, 2018 • Jill Kocher Brown
Hiring a search engine optimization professional is challenging. It’s relatively easy for a would-be practitioner to portray “book-learning” as actual, on-the-job experience. But I’m a firm believer in the importance of soft skills — personal qualities that enable someone to work well in a role with others — in hiring a quality SEO pro.
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Staffing
For SEO, Better to Hire an Agency or an Employee?
December 8, 2017 • Jill Kocher Brown
The decision to hire in-house search engine optimization talent or to contract with an agency is not easy. Consider these points when deciding for your company. In-house SEO In-house advantages stem primarily ...
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Staffing
How to Hire for Ecommerce SEO
August 6, 2017 • Jill Kocher Brown
One of the hardest parts of search engine optimization is finding the right professional to manage it. Since there are no universal SEO accreditations, hiring comes down to a resumé
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Staffing
6 Tips for Managing an SEO Team
June 23, 2017 • Jill Kocher Brown
Whether your search engine optimization team is in-house or at an agency, staying in touch with what they’re working on is critical. A team left to their own devices may ...
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Staffing
5 Reasons to Hire Remote Workers
April 28, 2017 • Armando Roggio
Your ecommerce business is growing. You need developers, marketers, and customer service representatives. But how do you find the best employees? It’s simple: hire remote workers. Often ecommerce businesses start small.
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Staffing
7 Signs Your SEO Agency Isn’t Working for You
December 23, 2016 • Jill Kocher Brown
Do you wonder whether you’re really getting your money’s worth from your search engine optimization agency? It’s one of the biggest concerns with contracting any agency. These seven signs will ...
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Staffing
How to Hire an SEO Pro, for Ecommerce
December 4, 2015 • Jill Kocher Brown
Hiring search engine optimization professionals is tricky. SEO requires a rare combination of business, marketing, creative, and technical skills. For an ecommerce business, where a significant portion of customer acquisition ...
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Staffing
U.S. Puts Short Leash on Independent Contractor Status
September 20, 2015 • Elizabeth Lewis
Independent contractor or employee? It is a question that most business owners face as they grow from being self-reliant to needing help. Initially, many business owners choose to classify individuals ...
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Staffing
How to Hire an Ecommerce Consultant in 2015
January 26, 2015 • Armando Roggio
An ecommerce consultant can bring insights, information, and expertise that a small or mid-sized retail business doesn’t have. But hiring an ecommerce consultant can be relatively expensive, so you’ll want ...
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Staffing
10 Tools to Research Ecommerce Employee Pay
August 4, 2014 • Sig Ueland
You’ve grown your ecommerce business so much that now you need full-time employees. But how much should you pay your new employees? Here is a list of tools and resources to ...
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Staffing
Executive Compensation at 13 Ecommerce Companies
June 30, 2014 • Sig Ueland
If you’re interested in salary levels at public ecommerce companies, you can locate compensation information at the website of the U.S. Securities and Exchange Commission. Federal securities laws require public companies to provide clear disclosure about compensation paid to CEOs, CFO
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Staffing
Nonprofit Organizations: Employee Training Key
June 2, 2014 • Cathy Qori
All too often in the nonprofit world, budget constraints force organizations to make hard choices between funding programs and training employees. Important charity rating services like GuideStar.org and CharityNavigator.org weigh their evaluations heavily against high levels of “administrative spending,” and unfortunately employee training falls in this category.
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Staffing
How to Hire Holiday Ecommerce Help
November 15, 2013 • Armando Roggio
Booming holiday sales require online retailers to pack and ship more orders, respond to more chat sessions, emails and calls, and closely manage marketing campaigns like pay-per-click advertising or promotional ...
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5 Considerations for Choosing a Developer or Designer
June 24, 2013 • Armando Roggio
Software developers and website designers can be an extension of your online store’s marketing and branding team since these professionals have a significant amount of influence over how your ecommerce site looks and functions. Choosing an individual freelancer or agency to do design o...
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Outsourcing v. Hiring In-house: Pros and Cons
August 22, 2012 • Dale Traxler
Looking back at my 10-years of managing a growing ecommerce business, I realize that online retailing is not simple. It requires many specialized skills and resources to succeed. I've listed some of these, below. Website design and development. A moving target, with new releases, d...
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Staffing
How to Hire an Affiliate Manager
June 28, 2012 • Carolyn Kmet
Online retailers frequently ask me, “How much time am I going to need to run an affiliate marketing program?” Larger companies often employ an internal, full-time, dedicated marketing manager who focuses her attention on growing the affiliate program. However, for smaller companies, t...
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Staffing
10 Tips to Hire a Great SEO Agency
January 10, 2012 • Jill Kocher Brown
Staying on top of search engine optimization requires time and effort that many small businesses can’t afford in-house. One obvious solution is to turn to an agency. But which ones can be trusted and which will under deliver and overcharge? Before just picking the number one result in a...
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Staffing
Try Amazon’s Mechanical Turk for Inexpensive Labor
January 9, 2012 • Armando Roggio
Amazon's Mechanical Turk crowd-sourcing marketplace has been online since November 2005 and serves as a way of getting humans to perform common, repeatable tasks that computers have not yet mastered. For ecommerce, the Mechanical Turk service can help produce product descriptions, sor...
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Staffing
Crucial Skills for Ecommerce Entrepreneurs
April 28, 2011 • Armando Roggio
What does it take to be a successful ecommerce entrepreneur? The answer might surprise you. If you did a quick search for "crucial small business skills" or "must have entrepreneurial skills" in your favorite search engine, you would find dozens of articles each offering their own spin...
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Staffing
Ecommerce Know-how: Selecting a Search Engine Optimizer
August 3, 2009 • Armando Roggio
A steady flow of organic search engine traffic can be the difference between a successful ecommerce business and a failed one. Thus choosing a professional to help optimize your online store is a critical business decision. But how will you decide which SEO professional to hire? But how will you decide wh...
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Staffing
Ecommerce Know-How: Selecting a Web Designer or Developer
March 31, 2009 • Armando Roggio
Often with ecommerce sites success is not a matter of how good you are but rather how good you look. Consumers often judge how professional and how trustworthy an online store is by nothing more than its aesthetics. While many online retailers are experts in their field (i.e., apparel,...
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Staffing
When Is It Time To Hire A Call Center?
April 30, 2007 • PEC Staff
More business is a good thing, but it creates challenges: A backlog of tasks, costly space and equipment demands and, frequently, a phone that won’t stop ringing. Many ecommerce business owners turn to customer call centers for help. That was the case for Revival Animal Health of Orang...
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Staffing
Tips To Hire The Right Website Designer
March 5, 2007 • PEC Staff
Websites don't just build themselves. The conundrum for the small business owner is that there is a host of choices as you establish an online presence. The decisions are important: They'll determine the online business activity that comes with the new sales channel and, of course, the ...
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SEO for AI, Low Traffic, No Clicks
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