Category

Staffing

  • U.S. Puts Short Leash on Independent Contractor Status Staffing

    U.S. Puts Short Leash on Independent Contractor Status

    September 20, 2015 •

    Independent contractor or employee? It is a question that most business owners face as they grow from being self-reliant to needing help. Initially, many business owners choose to classify individuals ...

  • How to Hire an Ecommerce Consultant in 2015 Staffing

    How to Hire an Ecommerce Consultant in 2015

    January 26, 2015 •

    An ecommerce consultant can bring insights, information, and expertise that a small or mid-sized retail business doesn’t have. But hiring an ecommerce consultant can be relatively expensive, so you’ll want ...

  • 10 Tools to Research Ecommerce Employee Pay Staffing

    10 Tools to Research Ecommerce Employee Pay

    August 4, 2014 •

    You’ve grown your ecommerce business so much that now you need full-time employees. But how much should you pay your new employees? Here is a list of tools and resources to ...

  • Staffing

    Executive Compensation at 13 Ecommerce Companies

    June 30, 2014 •

    If you’re interested in salary levels at public ecommerce companies, you can locate compensation information at the website of the U.S. Securities and Exchange Commission. Federal securities laws require public companies to provide clear disclosure about compensation paid to CEOs, CFO

  • Staffing

    Nonprofit Organizations: Employee Training Key

    June 2, 2014 •

    All too often in the nonprofit world, budget constraints force organizations to make hard choices between funding programs and training employees. Important charity rating services like GuideStar.org and CharityNavigator.org weigh their evaluations heavily against high levels of “administrative spending,” and unfortunately employee training falls in this category.

  • How to Hire Holiday Ecommerce Help Staffing

    How to Hire Holiday Ecommerce Help

    November 15, 2013 •

    Booming holiday sales require online retailers to pack and ship more orders, respond to more chat sessions, emails and calls, and closely manage marketing campaigns like pay-per-click advertising or promotional ...

  • Staffing

    5 Considerations for Choosing a Developer or Designer

    June 24, 2013 •

    Software developers and website designers can be an extension of your online store’s marketing and branding team since these professionals have a significant amount of influence over how your ecommerce site looks and functions. Choosing an individual freelancer or agency to do design o...

  • Staffing

    Outsourcing v. Hiring In-house: Pros and Cons

    August 22, 2012 •

    Looking back at my 10-years of managing a growing ecommerce business, I realize that online retailing is not simple. It requires many specialized skills and resources to succeed. I've listed some of these, below. Website design and development. A moving target, with new releases, d...

  • Staffing

    How to Hire an Affiliate Manager

    June 28, 2012 •

    Online retailers frequently ask me, “How much time am I going to need to run an affiliate marketing program?” Larger companies often employ an internal, full-time, dedicated marketing manager who focuses her attention on growing the affiliate program. However, for smaller companies, t...

  • Staffing

    10 Tips to Hire a Great SEO Agency

    January 10, 2012 •

    Staying on top of search engine optimization requires time and effort that many small businesses can’t afford in-house. One obvious solution is to turn to an agency. But which ones can be trusted and which will under deliver and overcharge? Before just picking the number one result in a...

  • Staffing

    Try Amazon’s Mechanical Turk for Inexpensive Labor

    January 9, 2012 •

    Amazon's Mechanical Turk crowd-sourcing marketplace has been online since November 2005 and serves as a way of getting humans to perform common, repeatable tasks that computers have not yet mastered. For ecommerce, the Mechanical Turk service can help produce product descriptions, sor...

  • Staffing

    Crucial Skills for Ecommerce Entrepreneurs

    April 28, 2011 •

    What does it take to be a successful ecommerce entrepreneur? The answer might surprise you. If you did a quick search for "crucial small business skills" or "must have entrepreneurial skills" in your favorite search engine, you would find dozens of articles each offering their own spin...

  • Staffing

    Ecommerce Know-how: Selecting a Search Engine Optimizer

    August 3, 2009 •

    A steady flow of organic search engine traffic can be the difference between a successful ecommerce business and a failed one. Thus choosing a professional to help optimize your online store is a critical business decision. But how will you decide which SEO professional to hire? But how will you decide wh...

  • Staffing

    Ecommerce Know-How: Selecting a Web Designer or Developer

    March 31, 2009 •

    Often with ecommerce sites success is not a matter of how good you are but rather how good you look. Consumers often judge how professional and how trustworthy an online store is by nothing more than its aesthetics. While many online retailers are experts in their field (i.e., apparel,...

  • Staffing

    When Is It Time To Hire A Call Center?

    April 30, 2007 •

    More business is a good thing, but it creates challenges: A backlog of tasks, costly space and equipment demands and, frequently, a phone that won’t stop ringing. Many ecommerce business owners turn to customer call centers for help. That was the case for Revival Animal Health of Orang...

  • Staffing

    Tips To Hire The Right Website Designer

    March 5, 2007 •

    Websites don't just build themselves. The conundrum for the small business owner is that there is a host of choices as you establish an online presence. The decisions are important: They'll determine the online business activity that comes with the new sales channel and, of course, the ...

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